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SWOT

© Four Points Consulting Ltd. All rights reserved. Source www.fourpoints.net/resources. Contact us at yourjourney@fourpoints.net

SWOT Template

STRENGTH WEAKNESS

OPPORTUNITY THREAT

Characteristics of the business that give it an advantage over

others

Characteristics that place the business at a disadvantage

compared to others

Elements in the environment that the business could exploit to its

advantage

Elements in the environment that could cause trouble for the

businessExternal

External

Internal

Internal

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Weaknesses Xx xx

Threats Xx xx

Strengths Xx xx

Opportunities Xx xx

SWOT

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SWOT Conclusions

What strategic options are available?

Build & Exploit

Enhance or Neutralise

Maintain & Defend

Avoid or Minimise

Opportunity Threat

Str

en

gth

Weakn

ess

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5

Thank YouThank YouAahuti Rai

Director+44 7855 861493

aahuti@fourpoints.net

Thank You

27 Pine HillEpsomSurrey

KT18 7BH

www.fourpoints.net