Company

LOGO

SWOT FOR COMPETITIVE

ASSESSMENT

SWOT FOR COMPETITIVE

ASSESSMENT

AbdulGaphor M. Panimbang

STEPSSTEPS

1. Agreeing on the group’s understanding of “competitiveness”

2. Identifying S-W-O-T that concern the competitiveness of a locality

3. Analyzing the S-W-O-T through the lens of “competitiveness” in a manner that identifies potential comparative advantages

InstructionsInstructions

1. Discuss the group’s understanding of “competitiveness.” List ideas that come out and agree on essential points.

2. Coming out of the result of the trend analysis (and from previous S-W-O-T exercises), list as many Strengths, Weaknesses, Opportunities and Threats that concern the competitiveness of your locality. Number them.

Instructions…Instructions…

3. Analyze how the identified Weaknesses impact on the identified Strengths in terms of the competitiveness of your locality.

a. Does the Weakness fully negate / cancel out a Strength? (Mark with “X”)

b. Does the Weakness affect a Strength but nevertheless can still be addressed / remedied? (Mark with “?” and identify the Weakness, e.g. W2)

Instructions…Instructions…

4. Analyze how the identified Threats impact on the identified Strengths in terms of the competitiveness of your locality.

a. Does the Threat fully negate / cancel out a Strength? (Mark with “X”)

b. Does the Threat affect a Strength but nevertheless can still be addressed / remedied? (Mark with “?” and identify the Threat, e.g. T1)

Instructions…Instructions…

5. Analyze how the identified Opportunities impact on the identified Strengths in terms of the competitiveness of your locality.

a. Does the Opportunity clearly enhance a Strength? (Mark with “”)

b. Does the Opportunity have the possibility of enhancing a Strength but will require considerable effort? (Mark with “?” and identify the Opportunity, e.g. O3)

Instructions…Instructions…

6. Mark Strengths that are unaffected with a “”

SAMPLESAMPLESTRENGTH NOTATION

1. Area is free from typhoons in past 5 years

2. Quality of mango produce meets world market standards

? W2 – declining yield

inadequate cultural management practices

T3 – Stiff importation regulation in Australia

3. Availability of port to handle shipping requirements

? O5 – Link to Nautical highway but high costs of shipment.

AnalysisAnalysis

• Revisit the listing of Strengths:– Strengths marked with “” are the

“evident” comparative advantage– Strengths marked with “?” can still be

comparative advantage however the identified factors (W, T or O) still needs to be addressed

– Strengths marked with “x” can not be pursued realistically