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Group MembersAhmed Munir sp11-bba-005

Zia-ur-Rehman sp11-bba-075

Syed Zahid Hussain sp11-bba-062

Najeebullah sp11-bba-055SWOT

OF

WESTERN UNIONSTRENGTHWorld's most fastest money transfer company.

Telephone money transfer was first established by W.U.

Online and account based money transfer.

Western union allows walk-in money transfer.

STRENGTHWestern union allows walk-in money transfer.

Western union provides business payments services for consumers to make payments to various organizations.

Western Union Convenience Pay, a service to send payments by cash or check.

STRENGTHWestern union offers international business-to-business cross-border, and cross-currency payment services.

It allows Speedpay electronic payments service that enables consumers to make payments to various billers using credit cards, debit cards.

They give donation and charity.

WEAKNESS Western Union is used for internet fraud by scammers.

Transfers sent from the Western Union web site require telephone confirmation of the sender's identity.

Western union is not much familiar to rural areas peoples.

WEEKNESSWestern union is operating in limited places.

Western union is offering only money transfer services

Last month transfer records were subpoenaed; although WU won a stay until Oct. 16, at best the company will need to spend money to allay the fears of immigrant communities.

OPPERTUNITIESWestern union is provideing only money transfer services, it should expand its services such as debit card, shopping card.

Western union should find out new markets.

Western union should introduce a system like ATM Machines which is more secure and people can perform their financial functions easily and safely.

OPPERTUNITIESWestern Union still has plenty of room to grow as it has barely penetrated the remittance markets of India and China.

Also, the company can continue to grow its market share in established markets because its unique cost advantage allows it to price out competitors.THREATSTelenor's exclusive service "Easy Paisa" is a threat to western union.

Banks are also providing services of money transfer.

Threats of new entrants.

Threats of new technologyTHREATSWestern Union is used for internet fraud by scammers.

Western union faced security problems in its online transaction.

Western union can't hide the identity of customersTHREATSMuslims dont support western union money transfer due to interest in its business.

Western union is operating in limited areas as well as other services like Telenor's Easy Paisa.