PRESENTED TO:MISS SHANZA

FEDERAL URDU UNIVERSITYGulshan_e_Iqbal ,Karachi

PRESENTED TO:

MISS SHANZA

PRESENTED BY:KASHIF MEHMOOD BUTT

MUHAMMAD FAHADJUNAID

SHAHZAD HUSSAIN

OVERVIEW

Introduction

SWOT Analysis

Conclusion

JUNAID BBA-09-34

Introduction

INTRODUCTION“Nestlé” is a Swiss-German word which means “Little Nest” which is its trademark.

Nestlé Milk Pak Limited (NML) was incorporated in Pakistan under the Companies Ordinance, 1984 & listed on Karachi and Lahore stock exchanges since 1980.

Nestle is a Swiss company, founded in 1866 by Henri Nestle.

Nestlé Pure Life was launched in Pakistan in 1998

MISSION STATEMENT

"Nestlé is the largest food company in the world. But, more important to them is to be the world's leading

food company”.

Brands of Nestle…

STRENGTH TO BUILD ON

KASHIF MEHMOOD BUTT

BBA-09-35

STRENGTHS BRAND STRENGTH: Nestle has some very strong brands like Nescafe, Meggi and Cerelec. These brands are almost generic to their product categories.

PRODUCT INNOVATION: The company has been continuously introducing new products for its Pakistani patterns on frequent basis, thus expanding its product offerings.

RESEARCH & DEVELOPMENT: Nestle has a worldwide network of centers in 17 locations on four continents. An international staff of 3500 engaged in the search for innovative new products and the renovation of existing ones.

STRENGTHS MARKET SHARE: Another thing is high level of market share and that people all over the world trust and recognizes Nestle as a big brand name.

LOW COST: they are low cost operators which allow them to not only beat competition but also edging ahead operating excellence, innovation, renovation, product availability and communication are major strengths.

WEAKNESSES TO COVER ON

MUHAMMAD FAHAD

BBA-09-47

WEAKNESSESMATURE MARKETS: One major weakness of Nestle is that it is entering into markets that are already mature and can give a tough competition to new entrants.

PLAIN YOGURT: Nestle Plain Yogurt has proved to be a Nestle weakness because it has been unable to make its market place in USA. But Nestle by analyzing the sensitive areas can overcome its weaknesses.

Less consumer research in few areas.

WEAKNESSESEXPORTS: The company’s exports stood at Rs 2,571 m at the end of 2003 (11% of revenues) a major portion of this comprises of Coffee (around 67% of the exports were that of Nescafe instant to Russia). This constitutes a big chunk of the total exports to a single location.

WEAKNESSESSupply chain : The company has a complex supply chain management.

OPPORTUNITIES TO CAPTURE

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BBA-09-35

OPPORTUNITIES Expansion : Potential to expand to smaller towns and other geographies. which its parents are famed for like breakfast cereals, Smartest Chocolates, Carnation, etc.

Product offerings : The company has the option to expand its product folio by introducing more brands. With Pakistan's demographic profile changing in favour of the consuming class, the consumption of most FMCG products is likely to grow.

Global hub : Since manufacturing of some products is cheaper in ASIA than in any other continent. countries, Nestle Pakistan could become an export hub for the parent in certain product categories.

THREATSTO DEFEND ON

SHAHZAD HUSSAIN BBA-09-05

THREATS Competition : Immense competition from the organized as well as the unorganized sectors. Off late, to liberalise its trade and investment policies to enable the country to better function in the globalised economy, the Indian Government has reduced the import duty of food segments thus intensifying the battle.

Changing consumer trends : Increased consumer spending on consumer durables resulting in lower spending on FMCG (fast moving consumer goods) products. In the past 2-3 years, the performance of the FMCG sector has been lackluster.

THREATS International marketing standards : Nestle is facing the threats by worldwide community due to its violation of international marketing standards. Many conferences and campaigns have been held against Nestle in this regard which can damage the name and trust of its customers.

Sectoral woes : Rising prices of raw materials and fuels, and intern, increasing packaging and manufacturing costs But the companies’ may not be able to pass on the full burden of these onto the customers.

CONCLUSIONNestle is a market leader due to different reasons:

Its price is high against its competitors but it matches its quality with its competitors. Nestle is today the world’s largest food and beverage company with its mission to provide healthier lifestyle.

Nestle is using its brand name and Its packaging is good to promote its products & it’s very popular as compared to its competitors.

We can easily find Nestle from any retailer shop.

GENERAL INFORMATIONName of the agency: Regional Sales Office,

Satellite Town, Gujranwala.

Postal address: Plot No: 144-A, First Floor, Satellite Town Market, Gujranwala, Pakistan.

Postal code and City: 52250.

Country: Pakistan.

Phone: 92-055-3733415, 92-055-3733243

Fax: 92-055-3733379

E-mail: nestle_gj_se@brain.net.pk

WWW-address: www.Nestle.com

Contact person: Mr. Ikram Elahi

Function contact person: Sales Administration

Executive.

FINANCED BY:Muhammad Fahad

COMPLIED BY:Junaid

OUT DOOR WORK BY:Shahzad HussainKashif Mehmood Butt

PRESENTED BY THE GROUP:

ULTIMATE OPPORTUNIST

Any questions?