SWOT ANALYSIS by means of UBD
Transcript of SWOT ANALYSIS by means of UBD
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Differentiated Instructions
Understanding By
Design
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• Title: Pinoy Entreprenor : A Series on Filipino Money-making Ventures
( Business Basics 1 )
• Subject Matter: The SWOT Analysis
• Author: Maurice Checa- Sabio
• Copy Right: 2001
• Brief DescriptionThis lesson will help the students identify their
strengths, and weaknesses, as well as opportunities and threats. At the same time, it will aid them in organizing these factors to help them increase their chances to succeed in business.
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KL1 : The students should be able to
define the Marketing strategies and SWOT
Analysis.
• Strengths – are positive or favorable
characteristics of a person.
• Opportunities – are conditions favorable to the
attainment of a goal.
• Weaknesses – are negative or unfavorable
characteristics of a person.
• Threats – are indications of possible harm or
trouble.
• Marketing Strategies – are courses of action one
does to sell the products or services
of a firm.
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KL2 : The students are able to
identify the SWOT Analysis.
STRENGTHS
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WEAKNESSES
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opportunities
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THREATS
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KL3 : The students are able to
assess their own SWOT using the prescribed form. Ex.
McDonald’s corp.
1. Strength ???
2. Weaknesses ???
3. Opportunities ??
4. Threat ???
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McDonald’s SWOT analysis
1. STRENGTH• Largest fast food market share in the world
• Brand recognition valued at $40 billion
• $2 billion advertising budget
• Locally adapted food menus
• Partnerships with best brands
• More than 80% of restaurants are owned by
independent franchisees
• Children targeting
2. WEAKNESSES• Negative publicity
• Unhealthy food menu
• Mac Job and high employee
turnover
• Low differentiation
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3.OPPORTUNITIES
• Increasing demand for
healthier food
• Home meal delivery
• Full adaptation of its new
practices
• Changing customer habits
and new customer groups
4. THREAT
• Saturated fast food markets in the
developed economies
• Trend towards healthy eating
• Local fast food restaurant chains
• Currency fluctuations
• Lawsuits against McDonald’s
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KL4 : The students are able to
choose the best answer.
a. Strength
2. Insufficient marketing strategy is an example
of a/an__________.
a. Strength c. Opportunity
b. Weakness d. Threat
1. The presence of good skills among employees is an example of __________.
a. Strength c. Opportunity
b. Weakness d. Threat
b. Weakness
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4. Availability of bank loans is an example
of a/an_____________.
a. Strength c. Opportunity
b. Weakness d. Threat
3. Having a good design is an example of a/an __________.
a. Strength c. Opportunity
b. Weakness d. Threat
5. Cheap source of materials is an example
of a/an____________.
a. Strength c. Opportunity
b. Weakness d. Threat
a. Strength
c. Opportunity
c. Opportunity
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7. The use of obsolete machines is an example
of a/an_____________.
a. Strength c. Opportunity
b. Weakness d. Threat
6. Inflation is an example of a/an__________.
a. Strength c. Opportunity
b. Weakness d. Threat
8. The high average earnings of the market is an example of a/an____________.
a. Strength c. Opportunity
b. Weakness d. Threat
d. Threat
b. Weakness
c. Opportunity
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10. The reputation for producing quality products is an example of a/an__________.
a. Strength c. Opportunity
b. Weakness d. Threat
9. Strong competition in the market is an example of __________.
a. Strength c. Opportunity
b. Weakness d. Threat
d. Threat
a. Strength
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Do you have any question?
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Prepared by:
LEAH AMOR T. MAYO
TCP – TLE.
Thank you!