Umar Waleed

Pansoota

International Islamic university Islamabad PAK.

Word of wisdom

Allah will not changeour condition until wechange ourselves first.

Agenda What is SWOT Analysis?

SWAT Analysis MATRIX.

Who need and How to Conduct?

BCG Matrix

SWOT Analysis

What is SWOT Analysis?

SWOT Analysis

A tool that identifies the

o Strengths

o weaknesses

o Opportunities

o and threats

of an organization

SWOT Analysis

Allow Business to

Define Realistic Goal

Overcome Weakness with Strengths

Identify Threat that can be turned into

Opportunities

SWOT Analysis Matrix

Internal Environment

External Environment

SWOT Analysis

STRENTHES

Superior product quality

Lowest price

Best expertise

Location

Team that gave advantage

Resources, Brand, low cost,

skill

SWOT Analysis

WEAKNESSA tired brand

Inferior location

High overheads

A lack of R&D

Lack of resources, limited

distributions, high cost , poor skill

SWOT Analysis

OPPORTUNITIE

S Chances to make greater

profits in the environment

A high-profile event

(marketing opportunity)

A gap left by a failed

competitor

Rapid market growth ,

customers needs changes

SWOT Analysis

THREATS External element

cause for trouble

New Competitor

Economic

downturn

Firm adopt new

technologies

Change of

requirement's

!

SWOT Analysis

Job Holder

Business Unit

Company

• When supervisor has issues with work output

• Assigned to a new job• New financial year – fresh targets• Job holder seeks to improve performance on the job

2• When the team has not met its

targets• Customer service can be better• Launching a new business unit to

pursue a new business• New team leader is appointed

1 3

• When revenue, cost & expense targets are not being achieved

• Market share is declining• Industry conditions are unfavorable • Launching a new business venture

SWOT AnalysisHow to conduct?

3. Prepare Action Plans2. Perform SWOT Analysis & Document

1. Analyse Internal & External Environment

SWOT Analysis

1.Analayze External & Eternal Environment

SWOT Analysis 2.Performe swot & Documents

Establish the objectives - Purpose of conducting a SWOT may be wide / narrow, general / specific.

Select contributors -Expert opinion may be required for SWOT

Allocate research & information

gathering tasks - Background

preparation can be carried out in two

stages – Exploratory and Detailed.

Information on Strengths & Weaknesses

should focus on the internal factors.

Create a workshop

environment - Encourage an

atmosphere conducive to the

free flow of information.

List Strengths,

Weaknesses,

Opportunities, &

threats

Evaluate listed ideas against

Objectives - With the lists

compiled, sort and group facts

and ideas in relation to the

objectives.

Carry your

findings forward

Revisit your

findings at suitable

time intervals.

SWOT Analysis 3.Prepare Action Plane

Things that MUST be addressed immediately

Things that can be handled now

Things that should be researched further

Things that should be planned for the future

SWOT Analysis of Samsung

Strengths Samsung enjoys the

widest range of productMobile phone, Tablet,TV, Camera etc.

NO.2 in terms of marketshare in mobiles.

Best in terms of designfeatures and technology.

brand value increasedby 80% in past threeyears.

Weakness o Nokia is considered to

be the most preferred product in terms of ease of use, reliability and resale value.

o Chinese products focus on economies of scale and less cost in Asia.

o hardware leader but has too much of dependence for software from other parties.

SWOT Analysis of Samsung

Opportunity Recently launched

‘Olympic RatnaProgram’. in result enhance brand awareness and increase the sales.

Youth population is growing and mobile phone sales is expected to increase due to lesser call rates.

Financial position is strong and have good team.

Threats Has wide variety of

product lines, failure of one product line will have impact on the others.

Competitors like Nokia are focused only in one Mobile segment .

Threats from Chinese products sell consumer electronics and home appliance in low cost.