SWOT Analysis

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http://www.business.govt.nz/tools-and-templates/educational-resources/swot-analysis ACTIVITY 1 Understanding the concept Read through the SWOT Analysis hand out with class before asking students to brainstorm examples for business Strengths, Weaknesses, Opportunities and Threats. Discuss with students why the examples may be considered internal or external factors. ACTIVITY 2 Putting theory into practice Have students rank appropriate strategies to the two fictional SWOT Analysis examples, giving reasons for their choices. There are no right or wrong answers. Discuss with the class when each strategic option might be best for each company. For a more challenging activity, ask each student to use the SWOT Analysis template to analyse an existing household brand and give a report to class on what strategy advice they would give the company, explaining the reasons behind their choices. Resources - www.business.govt.nz/tools-and-templates/educational-resources/swot-analysis/Student%20handout.doc - www.business.govt.nz/tools-and-templates/educational-resources/swot-analysis/Student%20worksheet.doc - www.business.govt.nz/tools-and-templates/online-training/marketing/swot-analysis

Transcript of SWOT Analysis

  • 1. SWOT Analysis

2. SWOT AnalysisAnalysing a companys: STRENGTHS WEAKNESSES OPPORTUNITIES THREATSwww.business.govt.nz 3. History of SWOT Analysis- Developed at Stanford- Funded by Fortune 500companies- Took 9 years to develop- Involved 5000 interviewswww.business.govt.nz 4. SWOT Analysis is A strategic planning tool thatseparates influences on abusinesss future success intointernal and external factorswww.business.govt.nz 5. SWOT Analysis allows businesses to- Define realistic goals- Improve capability- Overcome weaknesseswith strengths- Identify threats than canbe turned intoopportunitieswww.business.govt.nz 6. A SWOT Matrixseparates and compares internal andexternal influencers:INTERNAL: strengths, weaknessesExternal: opportunities, threatswww.business.govt.nz 7. A strength can be a competitive advantagelike- Superior productquality- Lowest price- Best expertise- Locationwww.business.govt.nz 8. A weakness can be a disadvantage suchas- A tired brand- Inferior location- High overheads- A lack of R&Dwww.business.govt.nz 9. An opportunity can be- A regulatory or tax change- A high-profile event(marketing opportunity)- An untapped market- A gap left by a failedcompetitorwww.business.govt.nz 10. A threat can be- Unfavourable regulationchanges- A new entrant into themarket- Problems with theeconomy- Market shrinkagewww.business.govt.nz 11. Strategies that can come from SWOTAnalysisS-OW-OS-TW-Twww.business.govt.nz 12. Matching strengths to opportunitiesOtherwise known as:S-O or Maxi-Maxi strategyUsing a strength tomaximise an opportunitywww.business.govt.nz 13. Matching weaknesses to opportunitiesOtherwise known as:W-O or Mini-Maxi strategyImproving capability tomaximise an opportunitywww.business.govt.nz 14. Matching strengths to threatsOtherwise known as:S-T or Maxi-Mini strategyMinimising a threat with astrengthwww.business.govt.nz 15. Matching weaknesses to threatsOtherwise known as:W-T or Mini-Mini strategyMinimising weaknessesand threats at same time(often last choice)www.business.govt.nz 16. Find Out MoreFacebook.com/business.govt.nzTwitter.com/business_govtNZLinkedin.com/company/business-govt-nzSlideshare.net/MED-Businessbusiness.govt.nz