SWOT Analysis
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SWOT Analysis
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http://www.business.govt.nz/tools-and-templates/educational-resources/swot-analysis ACTIVITY 1 Understanding the concept Read through the SWOT Analysis hand out with class before asking students to brainstorm examples for business Strengths, Weaknesses, Opportunities and Threats. Discuss with students why the examples may be considered internal or external factors. ACTIVITY 2 Putting theory into practice Have students rank appropriate strategies to the two fictional SWOT Analysis examples, giving reasons for their choices. There are no right or wrong answers. Discuss with the class when each strategic option might be best for each company. For a more challenging activity, ask each student to use the SWOT Analysis template to analyse an existing household brand and give a report to class on what strategy advice they would give the company, explaining the reasons behind their choices. Resources - www.business.govt.nz/tools-and-templates/educational-resources/swot-analysis/Student%20handout.doc - www.business.govt.nz/tools-and-templates/educational-resources/swot-analysis/Student%20worksheet.doc - www.business.govt.nz/tools-and-templates/online-training/marketing/swot-analysis
Transcript of SWOT Analysis
SWOT Analysis
www.business.govt.nz
Analysing a company’s:• STRENGTHS• WEAKNESSES• OPPORTUNITIES• THREATS
SWOT Analysis
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- Developed at Stanford- Funded by Fortune 500
companies- Took 9 years to develop- Involved 5000 interviews
History of SWOT Analysis
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SWOT Analysis is…
… A strategic planning tool that separates influences on a business’s future success into internal and external factors
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- Define realistic goals- Improve capability- Overcome weaknesses
with strengths- Identify threats than can
be turned into opportunities
SWOT Analysis allows businesses to…
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A SWOT Matrix…
…separates and compares internal and external influencers:
INTERNAL: strengths, weaknesses
External: opportunities, threats
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A strength can be a competitive advantage like…
- Superior product quality
- Lowest price- Best expertise- Location
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A weakness can be a disadvantage such as…- A tired brand- Inferior location- High overheads- A lack of R&D
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An opportunity can be…
- A regulatory or tax change- A high-profile event
(marketing opportunity)- An untapped market - A gap left by a failed
competitor
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A threat can be…
- Unfavourable regulation changes
- A new entrant into the market
- Problems with the economy
- Market shrinkage
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Strategies that can come from SWOT Analysis…
S-O W-OS-T W-T
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Matching strengths to opportunities
Otherwise known as:S-O or Maxi-Maxi strategy
Using a strength to maximise an opportunity
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Matching weaknesses to opportunities
Otherwise known as:W-O or Mini-Maxi strategy
Improving capability to maximise an opportunity
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Matching strengths to threats
Otherwise known as:S-T or Maxi-Mini strategy
Minimising a threat with a strength
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Matching weaknesses to threats
Otherwise known as:W-T or Mini-Mini strategy
Minimising weaknesses and threats at same time
(often last choice)
Find Out More
Facebook.com/business.govt.nzTwitter.com/business_govtNZLinkedin.com/company/business-govt-nzSlideshare.net/MED-Business business.govt.nz
