SWOT ANALYSIS

Courtney and Nikki

Strengths The strengths of an MP3 player that streams songs from Spotify are:

• You don’t have to buy or download the songs you want to listen to • Make playlists easily • Find new artists• Listen to full albums for free• Radio features• Easy to use e.g. search, play, discover • Artists are suggested to your profile• Share what you are listening to on the go • No other mp3 device does this • You can see what your friends are listening to • Can be connected to what you listened to on other devices

Weaknesses • You need an account and may need the premium package • Need to be connected to the internet to get all the services• If you don’t have spotify premium there may be adverts • May not have the artist you want to listen to or their songs • Maybe hard to use on an MP3 • Only one person to an account • Apple already allow the spotify app on their devices • Can be unreliable- waiting for buffering and loading • May need upgrades- can be outdated • Spotify isn’t the leading music outlet, people may prefer YouTube or iTunes

Opportunities • Comes with the premium package free for a certain amount of time • Be able to use it with out an internet connection • Put your own songs onto the device and into the spotify playlists• Cheaper than Apple but offer more on spotify• Watch videos on spotify • Comes with own design headphones • Aimed at an older audience like old people who aren’t good with downloading etc. and a younger audience- suitable for

everyone• Each MP3 can be marketed at people who like specific genres and they come with ready made playlists as well as being able

to listen to whatever they want. E.g. the ‘pop’ device comes with a ready made playlist of the most popular music throughout the year

• Selection of colours and cases • Different amount of memory • MP3 that connects to 3G or 4G

Threats • Many dedicated Apple customers maybe stubborn to change• If they don’t offer premium services people wont be willing to buy it • Apple offer something similar • People may have completely outgrown MP3 that isn’t apple or a phone when it can all be on your phone• It can already be easily downloaded as an app on any