[Swna’16] bananads
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Transcript of [Swna’16] bananads
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7 Mds $ d’investissement dans la pub social media
en 2017
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Difficulté à engager
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Analyses basées sur des intuitions
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Matthieu Dixte, Social Media Specialist -
iAdvize
« Faire l’analyse des campagnes Social Media sur
Excel prend beaucoup de temps »
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Marie Leclerc, Social Media Manager - St
John’s
« Je dois jongler entre les comptes de mes différents
clients »
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Olivier Dassonville, Digital Media
Strategist
« En tant qu’indépendant, les clients ne me laissent pas le temps de tester les campagnes en amont »
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A/B testingpour social media ads
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« Un meilleur engagement = une enchère moins chère »
Malik Aberkane, ex Twitter
France Account Executive
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Nos campagnes test
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Pourcentage du budget mensuel investi dans les
posts sponsorisés
< 1 000 €5%
< 5 000 €3%
+ 5 000 €150€/mois
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Free trial
Produit en self service
ACQUISITION
Partenariats early adopters
Content marketing Leads qualifiés
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70 leads
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Start testing your ads:
www.bananads.co
@TeamBananads
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2017 2018 2019
PREVISIONS
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A/B testing orienté site
web, emailing
Pilotage intégré de campagnes social media
A/B testing + social media
Marin software A/B Tasty