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Transcript of Switzerland. Powered by regions. MySwitzerland.com.
Switzerland. Powered by regions.MySwitzerland.com
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APES Media Plan 2012.Media activities suggested by Switzerland Tourism for APES Members.
Introduction.– The media trips proposed by Switzerland Tourism are open to
APES members (and spouse) according to available space.– Participants are individually responsible for their own
travel/accident insurance. – Cancelation within 48 hours before departure is subject to payment
of the full fee.– The participation to a media activity suggested by ST obliges the
APES member to publication of an article or similar in the media he/she is representing. A copy or the link has to be sent to Switzerland Tourism within 90 days.
4 I Titel/ Name/ Datum
Conditions.– Day trips include journey by public transportation, guided visit,
entrance fees and lunch. Participation fees are CHF 50.- (+VAT) for members and CHF 95.- (+VAT) for spouse.
– Others journeys usually include train ticket, one or more nights, guided visits, entrance fees and meals. Participation fees are CHF 100 (+VAT) per trip for members and CHF 220.- ( +VAT) for spouse.
– Please note that SwissPasses and Swiss Transfer Tickets are no longer available for APES members/spouses with residence in Switzerland. SBB/CFF day passes are available instead.
5 I Titel/ Name/ Datum
Registration.– APES members/spouses interested to participate to a trip, event or
exhibition muss register on-line at www.MySwitzerland.com/apes. – Registrations by mail or by telephone are not accepted.– Participation fees are invoiced by ST after the journey. Prompt
payment is requested within 30 days.
6 I Titel/ Name/ Datum
Top Events of Switerland.
7 I Titel/ Name/ Datum
Top Events of Switzerland.– Ski World Cup, Wengen (January)– White Turf St. Moritz, St. Moritz (February)– Lucerne Festival at Easter, Luzern (April)– Art Basel, Basel (June)– Montreux Jazz Festival, Montreux (July)– Festival del Film, Locarno (August)– Weltklasse, Zürich (August)– Omega European Masters, Crans-Montana (September)
URL: Top Events of Switzerland
Media accreditation directly with Organization Committee of the event. Day trip to event by public transportation covered by Switzerland Tourism. No overnights.8 I Titel/ Name/ Datum
Suggested events for APES.
9 I Titel/ Name/ Datum
Summary: Themes suggested by ST.
Date Place Theme Kind of Trip
April 16 Zurich Sechseläute Indiv – day trip
April 20th – October 31st
St. Gallen 1400 Years of Gallus - Jubilee
Individual – 1 overnight
May 13th Basel Water/The Blue wonder
Individual – day trip
June 16th Stanserhorn – Lake Lucerne
Cabrio CableCar Group 6 pax – day trip
July 5th – 6th Rigi Kaltbad Mineral Garden –Wellness Center
Group 10 pax – 1 overnight
August 27th – 31st Lucerne ST Annual Media Event: Water
Selection by ST – 4 pax – 4 ovn.
Sept 29th-30th or later in October
Solothurn Culture & MobilityAPES Weekend
Group 30 pax – 2 overnights
Event 1: Sechseläute– Traditional Spring Festival of
Zürich– Monday, April 16th, 2012– Day trip by train to Zurich on
individual base– Access to Media Tribune to
follow the Parade– http://www.myswitzerland.com/
en/sechselaeuten-in-zurich-zh.html
Event 2: Gallus Jubilee.– From April to October 2012 the
region and the Canton of St.Gallen will celebrate the anniversary of Gallus' arrival 1400 years ago.
– Individual trip anytime during Anniversary celebrations
– Journey includes visit of sights, event of the day, one overnight and dinner
– http://www.st.gallen-bodensee.ch/en/gallusjubilee
Event 3: The Blue Wonder.– In May 2012, Ernst Bromeis
will be swimming the length of the Rhine from the source inGraubünden to the river mouth.
– Sunday, May 13th, 2012 – Crossing at Basel
– Day trip by train to Basel on individual base, accreditation with Switzerland Tourism
– http://www.myswitzerland.com/en/summervacations/das-blaue-wunder.html
Event 4: Stanserhorn – CabriO®.– The Stanserhorn offers a view
of ten lakes, 100 km of the Alpine mountain range and three countries.
– In May 2012 inauguration of the CabriO® CableCar – World Premiere
– Saturday, June 16th, 2012– Journey includes train to
Lucerne, ride on CableCar, interviews and lunch
– http://www.stanserhorn.ch/
Event 5: Giardino Minerale.– Destination: Rigi Kaltbad,
Lake Lucerne Region– Journey with 1 overnight in
new Acqua-Spa-Resorts on Mt. Rigi, max 10 persons
– Include conference, spa experience and dinner
– Thu/Fri July 5th and 6th, 2012– http://www.aqua-spa-resorts.c
h/objekte_rigi_kaltbad.php
Event 6: ST International Media Event 2012.– Water, the essence of life, is the
unifying element in Switzerland – as you will discover in the lakeside city of Lucerne and Lake Lucerne Region.
– August 27th-29th, 2012 + post-convention tours
– Includes press-conference, exploration of diversity of water in Switzerland and experience Lake Lucerne Region.
Event 7: Annual APES Weekend 2012.– Destination: Solothurn/Soleure– Journey by train with two
overnights in baroque city of Solothurn. Open to 30 persons.
– Include sightseeing, conference on Switzerland Mobility, outdoor experiences and local gastronomy
– Weekend, Sept 29th-30th, 2012– http://www.myswitzerland.com/
en/solothurn.html
Event 8: Switzerland – Land of Water 2012.– Water, the essence of life, is
the unifying element in Switzerland. Media are invited to report on “Water” as much as possible.
– Choose your own individual experience and destination, anytime any day.
– You choose – we organize. Anytime, day trip only.
– http://www.myswitzerland.com/en/destinations/waterland-switzerland.html
Exhibitions - Switzerland 2012.
19 I Titel/ Name/ Datum
Suggested exhibitions in Switzerland 2012.
Date Place Theme Kind of Trip
Feb 10th-Apr 29th Zurich, Kunsthaus Winter Tales Day Trip – Ind.
Feb 1st-Aug 12th Basel, Kunstmuseum Renoir Day Trip – Ind.
May 13th-Sept 2nd Basel,Fondation Beyeler
Jeff Koons Day Trip - Individual
Jun 17th-23rd Grindelwald, Interna-tional Landart Festival
Landart Festival
Journey 1ovn - Individual
Sep 9th ,2012 -Feb 17th, 2013
Basel,Kunstmuseum
Arte Povera Day Trip - Individual
Sep 28th, 2012 – Jan 20th, 2013
Zurich, Kunsthaus
Paul Gaugin Day Trip – Individual
Jun 22nd-Oct 21st Lausanne, Fondation de l’Hermitage
Asger Jorn Day Trip - Individual
Art 1: Kunsthaus Zürich – Winter Tales.– Winter in art from the
Renaissance to Impressionism– February 10th – April 29th, 2012– Day trip
– http://www.myswitzerland.com/en/events/event-8215476.html
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Art 2: Kunstmuseum Basel: Renoir.– Auguste Renoir (1841-1919)
was a member of the group of French painters who laid the foundations of Impressionism.
– February 1st – August 12th, 2012
– Day trip
– http://www.myswitzerland.com/en/events/event-8080237.html
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Art 3: Fondation Beyeler: Jeff Koons.– Jeff Koons (born in 1955) is
one of today’s well-known contemporary artists. He has repeatedly been the cause of furore with both praise and critique.
– May 13th – Sept 2nd, 2012– Day trip – Basel Fondation
Beyeler
– http://www.myswitzerland.com/en/events/event-8080229.html
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Art 4: Intern. Landart Festival, Grindelwald.– Nothing else but natural and
locally available materials are used to create ephemeral art works set in a wildly romantic landscape. After one week of creative activities, the different sculptures are evaluated.
– June 17th-23rd, 2012– Journey with one overnight
– http://www.myswitzerland.com/en/events/event-2527468.html
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Art 5: Kunstmuseum Basel: Arte povera.– The Great Awakening. In the
1960s, a new movement emerges in Italian art. Many of the artists associated with it went on to become famous. Their works are distinguished by the use of simple means and poor materials.
– Sept 9th, 2012 – Feb 17th, 2013– Day trip– http://www.myswitzerland.com/
en/events/event-8080242.html
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Art 6: Kunsthaus Zurich: Paul Gauguin.– Paul Gauguin (1848 â?? 1903)
is universally celebrated as one of the founding fathers of modern painting. What is far less known, however, is that he left a relatively small but diverse and innovative repertoire of graphic works, most of them woodcuts.
– Sept 28th – Jan 20th, 2013– Day trip– http://www.myswitzerland.com/
en/events/event-8215475.html
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Art 7: Fondation de l’Hermitage, Lausanne.– The Fondation de l'Hermitage
is presenting a major painter of modern art Asger Jorn (1914 -1973). He is one of the greatest Danish painters of the 20th century.
– June 22nd – October 21st, 2012– Day trip– http://www.fondation-hermitage
.ch/index.php?id=21&L=1
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29 I Titel/ Name/ Datum
Persons of contact.
Federico SommarugaDirector Emerging Markets & Special ProjectsTel: +41 44 288 [email protected]
Véronique KanelResponsable de presse et communication d’entrepriseTel: +41 44 288 [email protected]
