Switzerland- Group 10 - Kapil Ostwal

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    SWITZERLAND

    By

    Kapil Ostwal

    Sahil Gupta

    Sourabh Bhattacherjee

    Akshit

    Madhav

    Vishal

    Submitted To

    Prof. Kalyan Chakrabarthy

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    General Information

    Official Name : The Swiss Confederation

    Population : 7,782,900 people

    Size :

    41,28

    4square km (

    15,94

    0 squares miles)Slightly less than twice the size of New Jersey

    Capital : Bern

    Largest city : Zurich

    Official languages : German, French, Italian, Romansh

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    General Information

    Location : Landlocked country situated in Western Europe

    Bordered by Germany, France, Italy, Austria and Lichtenstein

    Territory divided into two parts by the Alps: the Central

    Plateau and the Jura

    Religion : 79.2% Christian,11.1% without any religious

    affiliation,4.3% Muslim,0.2% Jewish

    Government : Federal State with a parliamentary system

    and a direct democracy

    Currency : Swiss franc

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    Industries

    Pharmaceuticals

    Chocolate

    B

    anking System Watches

    Tourism

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    Pharmaceuticals

    Switzerland is among the world's leading producers

    of chemicals and pharmaceuticals.

    The chemical industry focuses on dye-stuffs, perfume

    essences and food flavorings. The centre of the

    industry is Basel.

    The largest pharmaceutical companies are Roche

    and Novartis. The chemical and pharmaceutical industries export

    85% of their output.

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    Chocolate

    More than 400 years ,since Columbus became the firstEuropean to see cocoa beans, Switzerland has come to theforefront of chocolate manufacturing worldwide.

    Swiss ch

    ocolatiersh

    ave created such

    deligh

    ts as truffles,pralines, cakes, and mousses (enough to make every child

    forget about the bread ).

    Swiss chocolate is great on its own, or with an espresso, asweet wine, whisky or a Cognac, and on any conceivable

    occasion. Famous Brands:

    LINDT

    TOBLERONE

    FERRERO ROCHER

    HERSHEYS

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    Swiss Watches

    Switzerland is one of the world's largest watch

    manufacturers.

    In terms of value, it is responsible for about half of

    all world production.

    The average price of a watch exported from

    Switzerland in 2006 was 410 dollars.

    But along with its luxury output, Switzerland is alsoknown for the world's best selling plastic watch: the

    Swatch.

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    Swiss Watch Companies

    Rolex

    Omega

    Tag Heuer

    Breitling

    Swatch

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    Swiss Banking System

    Banks and financial institutions play a key role in the

    Swiss economy.

    The Swiss franc is among the worlds most stable

    currencies.

    The Swiss capital market is one of the most

    important in the world.

    The two major Swiss banks UBS and Credit Suisse are major forces in the global financial market.

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    Tourism Industry

    Tourism is an important source of income. Visitors from

    abroad spent 15.6 billion francs in Switzerland in 2008.

    Figures released by the United World Tourism

    Organization ranked Switzerland 19th among world

    destinations for international tourism earnings in 2008.

    Visitors from abroad accounted for about three per cent

    of Swiss GDP in 2008.

    Tourism is the fourth most important source of export

    revenue, after the metal and machine industry, the

    chemical industry and the watch making industry.

    The tourist industry is also a major employer.

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    The People

    The Swiss value cleanliness,honesty,hard work, andmaterial possessions.

    Motto: "Unity, yes; Uniformity, no."

    They are very proud of their environment and have along tradition of freedom.

    They value sobriety, thrift, tolerance, punctuality and asense of responsibility.

    They are very proud of their neutrality and promotionof worldwide peace.

    The Swiss have a deep-rooted respect for saving andthe material wealth it brings.

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    Meeting andGreeting

    Shake hands with everyone present -- men, women, andchildren -- at business or social meetings. Shake handsagain when leaving.

    Handshakes are firm with eye contact.

    Allow the hosts to introduce you at parties.

    Use last names and appropriate titles until specificallyinvited by your Swiss hosts or colleagues to use theirfirst names.

    Academic and professional titles are used frequently. First names are reserved for very close friends and

    family.

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    Body Language

    Poor posture is frowned upon. Do not stretch or

    slouch in public.

    Do not point your index finger to your head.This is

    an insult.

    Body language varies from region to region in

    Switzerland.

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    Corporate Culture

    The Swiss take punctuality for business and social meetingsvery seriously and expect that you will do likewise. Call withan explanation if you will be delayed.

    Business cards in English are acceptable. Hand your businesscard to the receptionist upon arrival for a meeting. Give acard to each person you meet subsequently.

    Generally, English is spoken in business with foreigners.Inquire beforehand to determine if an interpreter is needed.

    Business climate is very conservative. Meetings are generallyimpersonal, brisk, orderly, planned and task oriented.

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    Corporate Culture

    The Swiss tend to get right down to business after a

    few minutes of general discussion.

    Presentations and reports should be orderly, well-

    prepared, thorough and detailed.

    The Swiss are fair bargainers but not hagglers.

    Discussions are detailed, cautious, and often

    pessimistic. Decisions are made methodically. It is not acceptable to call a Swiss businessperson at

    home unless there is an emergency.

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    Dining and Entertainment

    In the German parts of Switzerland, beckon a waiterby saying Herr Ober, and a waitress by sayingFrulein. It is considered rude to wave your hand.

    Business luncheons are more common than business

    breakfasts. Business entertainment is almost always done in a

    restaurant.

    Spouses are generally included in business dinners.

    The host proposes the first toast. Don't drink until afterthe toast is proposed.

    Keep your hands on the table at all times during a meal-- not in your lap. However, keep your elbows off thetable.

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    Dining and Entertainment

    Cut potatoes, soft foods and salads with a fork, not aknife.

    Use eating utensils at all times, including to eat fruit.

    B

    reak bread with

    yourh

    ands if possible.Do not use aknife.

    If salt and pepper are not on the table, don't ask forthem.

    Don't smoke at the dinner table. Wait, watch and ask

    permission before smoking. Sample everything offered to you.Try to finish

    everything on your plate when dining in someone'shome. It is impolite to leave food on your plate.

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    Dining and Entertainment

    When you are finished eating, place knife and fork

    side by side on the plate at the 5:25 position.

    Leave a party no later than midnight.

    It is considered impolite to ask for a tour of your

    hosts' home. If your hosts want to give a tour of their

    home, they will offer.

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    Dress

    Appearance should always be clean and neat.The

    Swiss are known for conservative and neat attire.

    Overly casual or sloppy attire is not appreciated.

    For business meetings, men should wear suits and

    ties; women should wear suits or dresses.

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    Gifts

    Gifts are normally not exchanged at business meetings,but small gifts may be appropriate at the successfulconclusion of negotiations.

    Be prepared to give a gift in case you are given one. A

    gift with your company logo is acceptable. Give books, desk attire, whisky, cognac, good bourbon,

    or wine. Do not give anything sharp.

    When invited to someone's home, always bring a small

    gift for thehostess and a small gift for c

    hildren.

    Give candy (good quality), pralines, flowers (unwrapbefore presenting, odd number), pastries.

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    Helpful Hints

    Be punctual.

    Show great respect for elderly.

    Dont litter (you will be scolded publicly).

    Dont chew gum or clean your fingernails in public.

    Refrain from putting your hands in your pockets

    while talking with people.

    Never put your feet on a desk, chair or table.

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    Especially for Women

    More women are becoming more and moreinvolved in business and public life in Switzerland.

    Foreign businesswomen will be treated fairly and

    professionally in Switzerland. Many Swiss businessmen would be embarrassed if a

    foreign businesswoman invited them to dinner.

    Swiss men are very conservative and still expect to

    pay for a meal.

    If possible, a foreign businesswoman should invite aSwiss businessman to lunch rather than dinner.

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    Benefits & Issues For Foreign Companies

    Benefits

    Low taxes

    Free trade

    Administrative links with the EU Center of Europe

    Widespread use of English

    Issues

    Image As Tourist destination.

    HighLabor Cost

    HighLiving cost

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    GA Pak

    It is Chinese company that manufactures aseptic

    packaging for the food industry.

    Recently set up its European HQ in Winterthur.

    According to them Switzerlands close trade and

    administrative links with the EU make up for the

    Swiss opting out of the European economic bloc.

    But they chose Germany as a manufacturing basebecause it is an optimum location for shipping while

    offering a skilled work force and low labor costs.

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    Alibaba

    It is online trading giant

    According to it finding a home in Switzerland on

    cost efficiency grounds for staff is difficult.

    Consumer base is not near .

    Labor Cost is high.

    So Alibaba opens its European HQ in Britain.

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    Thank YouMerci

    GrazieVa multumesc