Swift Kick's 2008: Secrets Behind Myspace and Facebook
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Transcript of Swift Kick's 2008: Secrets Behind Myspace and Facebook
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the secrets behind: &
the secrets behind: &
the secrets behind: &
Old Things + New Ways
80%
93% of college students use:
*David Epstein, “The Many Faces of Facebook,” Inside Higher Ed, June 15, 2006
*Mitrano, “Thoughts on Facebook.”
63% login everyday:
Greg Heigerberger
1-2 hours on
Old Things + New Ways =
Change(The theme for
your generation.)
10-6
10-410-2
10 0
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1010
1900 1910 1920 1930 1940 1950 1960 1970 1980 1990 2000 2010 2020 2040 2060 2080
CA
LC
UL
AT
ION
S
PE
R
SE
CO
ND
P
ER
$
1,0
00
Electro Mechanical Relay Vacuum Tube Transistor Integrated Circuit 3D / Quantum?
PROCESSINGPOWER AT $1,000
D O U B L I N G T I M E : I Y E A R
Change
$15 Billion$9.5 Billion23 yrs old31/37 yrs old
The
GAP 25 25Funny
Scary
MIND THE GAP
The
GAP 25 25
Want
Have
Physical Identity
5 Years AgoDigital Identity
Physical Identity
Today
Digital Identity
More and More Every Day
Physical IdentityDigital Identity
Glass Bedroom
Glass Bedroom
Nowin
Mobile!
If you do it, chances are good:
Someone will take a picture
The picture will be online
What about privacy settings?
If you do it, chances are good:
Someone will take a picture
The picture will be online
It will be linked to you, forever.
Who Are You Online?facebook
Name:Kevin Prentiss
Occupation:Founder, Swift Kick
Interests:Travel, Reading, Soccer, Web Stuff
60% of employers search the net to find out about you.
What you dogood
or bad
Myspace/Facebook
Megaphone
Use The Megaphone
© 2006 SwiftKick
© 2006 SwiftKick
Other Goodies
Physical Identity
The Opportunity
Digital Identity