B R A N D P R O F I L E

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> Sweet Years’ heart start beating thanks to spokesperson Christian Vieri and Paolo Maldini and becomes immediately a social phenome-na. Exactly two champions were launching the brand by wearing the T-Shirts with the “heart” under their shirts and showing them after each goal scored or at the end of a match.> Result of this impulse starts in 2003 from an business adventure of a group of friends which soon becomes a real and actual company,

establishing Go Old ’50 srl company and the “heart”, the beating element, source of love and passion, life and love symbol, become a real and actual brand.> First Sweet Years clothing collection draw its inspiration from the fabulous fifties, authentic ge-neration which made the whole world dreaming for fashion trends, characters and music.> These are the values which brought many VIPs, in sport and entertainment world, to dress

a heart beating since 2003

in their spare time Sweet Years clothes. After consolidating clothing collections – for woman, man and child – which are main theme of the brand, company development focuses on brand spreading by obtaining a huge success.> SWEET YEARS’ brand is linked to values that Heart communicates and represents: Enthusia-sm. Positiveness. Dynamism. Sport. Passion. Feeling. Sweet Years’ institutional slogan “You cannot live without heart” is a simple, effective

and strong slogan which gives the brand the possibility to widen its meaning. “You cannot live without heart” is a strategical concept which involves both product and target by creating a community made by young people who love a healthy and genuine lifestyle.These values brought many VIPs, in sport and entertainment world, to dress Sweet Years clo-thes in their spare time and becoming in this way indirect spokespersons of the Brand.

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> a very young and popular street fashion brand targeted to young & trendy customers

> easily recognized logo: red sweet heart> makes a trendy statement

target> age audience: from 14-40 years > 40% male> 60% female> young, romantic and dynamic> fresh, lively and sexy> cheerful and funny> enthusiastic & positive> emotionally brand oriented

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> 1 flagship stores (Riyadh, Arabia Saudita)> more than 1.200 pos around the world> sales network

italy • spain • portugal • greece • france • germany • austria •

switzerland • holland • belgium • luxemburg • russia • east of europe

• ex jugoslavia • united arab emirates • saudi arabia • egypt • japan

• hong kong • macau • china mainland • taiwan • malaysia • etc

distributionnetwork

BIOPOINT FLY SRL

GLOBAL WATCH INDUSTRIES S.p.A.GRUPPO CARTORAMA S.r.l.

Dibiottanta S.p.A.UBI S.r.l.

VEGA 3 SRLSILGEST ITALIA S.r.l.

CALEFFI S.p.A.PLANETX SRLERCOM S.p.A.

ARS OPTICAL S.r.l.ARS OPTICAL S.r.l.

LARMS SrlMELCHIONI S.p.A.

MANIFATTURE DADDATO S.P.A. MODAEFFE Srl

DREAM PROJECT SRLCANTIERI CAPELLI Srl (distributore)

YAMAHA MOTOR (motori)NEW GRIFFE SRL

22 importantlicences signed

distributionnetwork

Important licenses have been signed in different production and marketing categories such as perfumes, jewels, watches, glasses, bags, shoes (man, woman and junior), socks, helmets, phone accessories, stationery, giftware. Nowadays we count on more than 22 active licenses and many co-marketing and co-branding projects with major Italian and international companies.

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