Sweet Factory Franchise

Kyle Colford-ClaytonCharlotte Smetanka

Tyler Lawrence

Franchise Information

The Franchise is in the Candy Industry, selling candies, chocolates, candy-related gifts and services such as wedding, office, and birthday customized packages.

Sweet Factory, an unique franchise?A candy storeBright, colourful, fun to shop storesOne-price format Colourful self-served binswell- conceived merchandising plannersStore design adaptable to multiple locations,

such as malls, kiosks, airports, sports arenas, entertainment centers, and more

store appeal to kids (and adults!) of all ages

The best-financed bulk candy specialty retailer in the country

Known as the best selection of the most in-demand candies, including bulk, count goods, candy-related gifts, sugar-free and kosher products. 

Why is Sweet Factory Popular?

Franchise Logo and Slogan

Sweet Factory,

“America’s favorite Candy Store”

“THE Candy Authority”

Startup Information

Start upInitial Franchise Fee: $35,000On-going Royalties: 6%Advertising Fee: 1 ~ 2% (if applicable)Minimum Net Worth: $1,000,000Liquid Assets: $400,000Term of Franchise Agreement: 10 years, with

two subsequent successor options of five years each

The estimated initial investment for a Sweet Factory franchise ranges from $355,500 to $1,500,000

Assistance for selecting a location is provided, based on: track record of mall, demographics of trade area, comparisons of other impulse and snack tenants’ sales, traffic counts, visibility and competition.

Assistance is given to floor plan design, for each specific location. All design plans and specifications follow in accordance with the Franchise Agreement. Standard plans and specifications for a prototype store, including exterior and interior design and layout, fixtures, furnishings, and signs are made available.

Sweet Factory is committed to providing a hands-on, extensive 6-week Owner/Manager-in-Training Program that covers the following subjects: customer service, store standards, store organization, POS training, opening and closing, employee scheduling, merchandising, project management, office administration, physical inventory, and much more.

Partnership agreement

PartnershipTyler will have 20%Kyle will have 50%Charlotte will have 30%

Charlotte and Kyle will run the business as active owners. Tyler is only an investor.

InvestmentsTyler: $300,000Kyle: $750,000Charlotte: $450,000

Kyle will act as the active owner, representing the venture.

Kyle will maintain the majority of the company. Charlotte will act as store manager when Kyle is conducting business at another location.

As this does not happen regularly, her other responsibilities would include managing inventory, customer service, human resources, and personal relations.

Product Information

BrandsHaribo HersheyM&MMarsNestleWonkaPezPop Rocks

Product Variety

Variety cont.

Other Information

Employee Info.Part time employment.Long and short term employment.

Store hours include:9am-9pm, Monday – Saturday

Employees make minimum wage, with a raise every 3 months, of $.10

There are about 18 employees, including management, but not owners.

Employees will undergo regular checks, and if need be, fired.

New employees will be hired promptly.

The information provided by the website was informative, and clear enough to allow for someone to start a franchise.

The website is clear in the function of the business. The franchise sells candy, chocolate, gifts and toys (candy related), and pillows.

The company does not directly interact with the community. It tries to connect, by providing flawless customer service.

A method in which Sweet Factory is socially conscious, is that it is very cautious of allergies.

The franchise provides an environment which is appealing to a potential franchisee.

The company does a very good job in providing information about the franchise opportunities, and the details about what a franchise could end up looking like.

The diversity in stock also makes the franchise appealing because the wide range of people who would want to purchase goods.

Skills NeededThe skills which would be most demanded by

the operation of the franchise include: Statistical analysis, human relations, sales, and records keeping.