Sweepstakes promotion

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Summer Sweepstakes Strengthening the social following at Facebook.com/OldOrchard, Lambert, Edwards & Associates will launch a Summer Sweepstakes giving away free Frisbees, flip flops, T-shirts and grocery store coupons for savings on Old Orchard products. For the entire month of June, existing and new Facebook fans will interact with a Sweepstakes app residing directly on the Old Orchard Facebook page. This flexible app will visually support the sweepstakes with “summer” imagery and a call to action to “Win Summer Essetials” from Old Orchard. Facebook fans will be able to quickly and easily “Share” the promotion with their friends on Facebook driving new page “Likes” and visibility to the Old Orchard brand Facebook page. Fans will be able to invite their Facebook friends to participate. Additionally, we’ll support this campaign via Twitter postings driving to the sweepstakes app. At a realistic cost of just $600 LE&A will administer and execute all details related to the installation of the sweepstakes app, all associated messaging, random selection of winners and distribution of prizes. See the screen shots of examples of similar sweepstakes which were successfully launched by LE&A staff.

Transcript of Sweepstakes promotion

Page 1: Sweepstakes promotion

Summer Sweepstakes

Strengthening the social following at Facebook.com/OldOrchard, Lambert, Edwards & Associates will launch a Summer Sweepstakes giving away free Frisbees, flip flops, T-shirts and grocery store coupons for savings on Old Orchard products. For the entire month of June, existing and new Facebook fans will interact with a Sweepstakes app residing directly on the Old Orchard Facebook page. This flexible app will visually support the sweepstakes with “summer” imagery and a call to action to “Win Summer Essetials” from Old Orchard. Facebook fans will be able to quickly and easily “Share” the promotion with their friends on Facebook driving new page “Likes” and visibility to the Old Orchard brand Facebook page. Fans will be able to invite their Facebook friends to participate. Additionally, we’ll support this campaign via Twitter postings driving to the sweepstakes app. At a realistic cost of just $600 LE&A will administer and execute all details related to the installation of the sweepstakes app, all associated messaging, random selection of winners and distribution of prizes.

See the screen shots of examples of similar sweepstakes which were successfully launched by LE&A staff.

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VIP Movie EventClient: BIGGBY Coffee

One random winner was selected to win a family four-pack of tickets to a movie premier and opportunity to meet actors on the red carpet.

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You Could Be Published!Client: Zondervan

A multiphase campaign where over 250 user submitted devotions about parenting/mothers were submitted from fans on Facebook. 5 winners were selected to be published in the NIV Mom’s Devotional Bible releasing Spring 2013.

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FREE Quest Study BiblesClient: Zondervan

Ten randomly selected winners received copies of the newly released NIV Quest Study Bible. A $64.99 value!