Swedish companies on Facebook
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![Page 1: Swedish companies on Facebook](https://reader037.fdocuments.net/reader037/viewer/2022102901/55652abbd8b42a767f8b4d15/html5/thumbnails/1.jpg)
Sweden’s famous for
Let’s see what some of them are up to on
& of course more…(The blond and blue, meatballs, ABBA, clean Scandinavian design, heavy candy consumption..)
a Melissa J Choo presentation
![Page 2: Swedish companies on Facebook](https://reader037.fdocuments.net/reader037/viewer/2022102901/55652abbd8b42a767f8b4d15/html5/thumbnails/2.jpg)
Not just promoting products but providing
INTERESTING info
on HOW the products
will BENEFIT customers
SPARKING INTEREST JOB SEEKERSIs IKEA the right organisation for you?
THE official IKEA Swedish fanpage
![Page 3: Swedish companies on Facebook](https://reader037.fdocuments.net/reader037/viewer/2022102901/55652abbd8b42a767f8b4d15/html5/thumbnails/3.jpg)
Fans get to PARTICIPATE
& IKEA joins in the CONVERSATIONS
![Page 4: Swedish companies on Facebook](https://reader037.fdocuments.net/reader037/viewer/2022102901/55652abbd8b42a767f8b4d15/html5/thumbnails/4.jpg)
When FANS like YOU and/or your
PRODUCTS, it gets
VIRAL..
![Page 5: Swedish companies on Facebook](https://reader037.fdocuments.net/reader037/viewer/2022102901/55652abbd8b42a767f8b4d15/html5/thumbnails/5.jpg)
The IKEA craze extends to their famous
Swedish meatballs
IKEA’s meatballs fanpage (started by avid meatball fans)
has over
23,000 fans!
![Page 6: Swedish companies on Facebook](https://reader037.fdocuments.net/reader037/viewer/2022102901/55652abbd8b42a767f8b4d15/html5/thumbnails/6.jpg)
What does
H&M do right?
(besides selling chic clothing & accessories at affordable prices)
![Page 7: Swedish companies on Facebook](https://reader037.fdocuments.net/reader037/viewer/2022102901/55652abbd8b42a767f8b4d15/html5/thumbnails/7.jpg)
H&M wants to
INTERACT & makes it
EASY to do so.
![Page 8: Swedish companies on Facebook](https://reader037.fdocuments.net/reader037/viewer/2022102901/55652abbd8b42a767f8b4d15/html5/thumbnails/8.jpg)
H&M believes in giving & taking
...gives fans IDEAS then asks them for IDEAS!
![Page 9: Swedish companies on Facebook](https://reader037.fdocuments.net/reader037/viewer/2022102901/55652abbd8b42a767f8b4d15/html5/thumbnails/9.jpg)
Fans tell H&M what they want
H&M listens & responds
![Page 10: Swedish companies on Facebook](https://reader037.fdocuments.net/reader037/viewer/2022102901/55652abbd8b42a767f8b4d15/html5/thumbnails/10.jpg)
But what has
H&M missed out?
Hint: Limited online shopping presence...
![Page 11: Swedish companies on Facebook](https://reader037.fdocuments.net/reader037/viewer/2022102901/55652abbd8b42a767f8b4d15/html5/thumbnails/11.jpg)
Time for H&M to
REACT?(Customers are telling you what they want)
![Page 12: Swedish companies on Facebook](https://reader037.fdocuments.net/reader037/viewer/2022102901/55652abbd8b42a767f8b4d15/html5/thumbnails/12.jpg)
Attractive landing pages spark
INTEREST
ABSOLUT got it absolutely right
![Page 13: Swedish companies on Facebook](https://reader037.fdocuments.net/reader037/viewer/2022102901/55652abbd8b42a767f8b4d15/html5/thumbnails/13.jpg)
ABSOLUT shows you
how to get 1000s of LIKES & 100s of COMMENTS per post.
When a certain post gets particularly popular...
Expand it!
![Page 14: Swedish companies on Facebook](https://reader037.fdocuments.net/reader037/viewer/2022102901/55652abbd8b42a767f8b4d15/html5/thumbnails/14.jpg)
Cont. of landing pages..
CALL TO ACTION
Make an IMPRESSION
Purchase
Visit our online storesSh..cheap & proud of it!
Many know that we are cheap
![Page 15: Swedish companies on Facebook](https://reader037.fdocuments.net/reader037/viewer/2022102901/55652abbd8b42a767f8b4d15/html5/thumbnails/15.jpg)
Let’s talk aboutWhen a purchase is that hefty,
people DISCUSS...
Facebook becomes the NEW
focus group discussion..
![Page 16: Swedish companies on Facebook](https://reader037.fdocuments.net/reader037/viewer/2022102901/55652abbd8b42a767f8b4d15/html5/thumbnails/16.jpg)
But be mindful of the CATCH
Contests have become increasingly popular on Facebook ..
Increase participation by having a
clear message &
exciting copy with an
explicit benefit And?
![Page 17: Swedish companies on Facebook](https://reader037.fdocuments.net/reader037/viewer/2022102901/55652abbd8b42a767f8b4d15/html5/thumbnails/17.jpg)
Suggest recipes, ask questions
& get fans excited
And what about
Marabou
Show sincerity & how much
you value feedback
(For the Swede Tooth)
![Page 18: Swedish companies on Facebook](https://reader037.fdocuments.net/reader037/viewer/2022102901/55652abbd8b42a767f8b4d15/html5/thumbnails/18.jpg)
What’s next?
![Page 19: Swedish companies on Facebook](https://reader037.fdocuments.net/reader037/viewer/2022102901/55652abbd8b42a767f8b4d15/html5/thumbnails/19.jpg)
Estrella has jumped aboard! In traditional Swedish fashion, we say..
Välkommen Estrella!
Now it’s time to get the
INTERACTION going
![Page 20: Swedish companies on Facebook](https://reader037.fdocuments.net/reader037/viewer/2022102901/55652abbd8b42a767f8b4d15/html5/thumbnails/20.jpg)
Thanks!
Leave a comment or get in touch to discuss!
a Melissa J Choo presentation