Sweating Genesis
description
Transcript of Sweating Genesis
Sweating Genesis
- Getting ready for IVF-treatment
Background
Lifestyle affects fertility Female BMI of 30 or above
The Mission
To help IVF-Syd customers to increase the probability of becoming pregnant. We aim to do so, by delivering a high quality tailored diet and exercise program
The Concept
Team Sweating Genesis
- a doctor, a dietician and an exercise physiologist
The website
http://sweatinggenesis.weebly.com/
The team and the 3 Steps
1. Doctor
- clarifying any potential risks
2. Dietician and Exercise Physiologist
- lifestyle
- exercise preferrences
3. Training
- Objective measures and goals
- Timeline and milestones
Feasibility analysis(1)
Customers:- 11,4 % BMI above 30- 41,7 % BMI above 25
- 1 out 5 couple infertile
Feasibility analysis(2)
Market:- Reached the plateau
No clinics offers this level of integrated solutions
First Mover Advantage
Feasibility analysis(3)
Risk vs. Reward:- Synergy effect:
Good Sweating Genesis results =>
more customers eligble for IVF => increased successrate
Management Team
Experienced
Ready
Commited
The Economy – Year One
Expences
- Equipment, info-material, facilities preparations, salary 30,000,- AUD
Earnings (15 couples)- Sweating Genesis, IVF treatment
85,500,- AUD
Surplus 50,000,- AUD
Year Two to Fiveestimated average
Expenses
- (daily operation, new additions to portfolio)45,000,- AUD
Earnings
- 20 couples, new additions to portfolio 145,000,- AUD
Surplus
- Annual 100,000,- AUD
- Year Two to Five 400,000,- AUD
Possible additions
Continuing during IVF treatment
Out-of-house services (home training)
Personal training sessions
Classes
Pchychologist (not included in budget)
Questions?