SWEAT-FREE OLYMPICS OLYMPICS 2012 Credit Will Baxter. AME FOR INTRODUCTION S The Olympic torch relay
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Transcript of SWEAT-FREE OLYMPICS OLYMPICS 2012 Credit Will Baxter. AME FOR INTRODUCTION S The Olympic torch relay
Light the flame for a
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RIGHTS The Olympic torch relay and the symbolism of the Olympic torch, respect, excellence and friendship, provide a fantastic opportunity for us to demand an end to the exploitation of workers involved in delivering the Olympic Games.
The Playfair 2012 campaign needs your activism to help make this happen. Standing together, we can demand a fair Games that puts respect for workers human rights at its heart.
Despite the Olympics being a multi-million pound industry, from the London 2012 to Beijing 2008 to Athens 2004 Games, evidence shows that workers making Olympic branded goods and sportswear in global supply chains are exploited – paid poverty wages for working excessively long hours in unsafe conditions, often on short-term contracts, and with no trade union to turn to when their rights are violated.
Playfair 2012 is calling on the head of the Olympic family, the International Olympic Committee (IOC) to take responsibility for ending this exploitation and to take action to ensure that workers’ rights are respected and in line with international standards. This activist guide is packed with ideas and inspiration for campaign actions, messaging, and how to get media coverage, but don’t feel restricted by these ideas, we encourage you to be creative.
1 Introduction 2 Where to find torch relay dates/locations 3 What’s the message? 4 Who’s the campaign target and why? 5 What you can do to raise awareness and make a difference 6 Action to the International Olympic Committee 7 Get it in the papers 8 Send us your snaps 9 Template press release 10 Background information:
What’s the Playfair 2012 campaign? » Why do we need Playfair 2012? » Campaign progress and challenges » About us »
11 Action petition 12 Resources
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“Consumers may feel the Olympic mascots are fun and cute, they will never think of
the hard work, low wages…..we have in the factory.”
Zhang, factory worker making London 2012 mascots Mandeville & Wenlock in
China (Play Fair, 2012)
What’s a global supply chain?
A system of production in which clothing, food, toys, souvenirs and many other items pass through a long line of factories, suppliers, buyers and warehouses before ending up on our high streets or supermarket aisles.
These ‘supply chains’ employ millions of workers and stretch all over the globe – from China to Kenya, Bangladesh to Manchester.
Locations: The torch passes through the South West, Wales, West Midlands, North West, Northern Ireland, Scotland, Yorkshire and Humberside, East Midlands, East of England and the South East.
Find out when the torch is coming your way:
2 TORCH RELAY DATES: 19 MAY - 27 JULY 2012
What is a global supply chain? C
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Or you can create something along these lines...
The message is aimed at the head of the Olympic family – the International Olympic Committee (IOC). The IOC owns the copyright for the Olympic symbols and so has the power to require that all Olympic branded goods are made in conditions where workers’ rights are respected. Likewise it can require in-country Olympic Associations and National Organising Committees to include respect for internationally recognised labour standards in their contracts with companies.
To give you an example of how poor the IOC is on respecting workers’ human rights: nowhere does it state explicitly that child labour should not be used in the production of Olympic-branded goods.
This needs to change...
GET AS MA NY PEOPLE
AS YOU CA N TO
SIGN THE P ETITION AN
D TWEET A BOUT
ENDING OL YMPIC EXP
WHAT’S THE KEY MESSAGE?
WHO’S THE CAMPAIGN TARGET?
Light the flame for
workers’ human rights!
Olympic Movement –
light the flame for a sweat-free
Workers’ human rights
before Olympic profits!
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Organise an ‘Olympic Games’ in your local park and award » medals to the most outrageous cheats.
Re-write the rules for some Olympic sporting events and » hold an Unfair Games.
Run a relay with a flame for workers’ rights in your local high- » street/park/sports facilities.
Organise a cycle relay with a flame for a sweat-free Games. » Put on an alternative ‘Big Exploiters’ award ceremony. » Set up a course with workers’ rights flames and see »
who wins the record for the fastest hockey dribbling, football, skating…
Make a giant torch collage or banner with messages from » your community to the IOC.
Make a collection of torches and messages from recycled » materials.
Hold a fashion show with an alternative commentary about » the exploitative working conditions experienced by workers making sportswear for the big brands.
Raise the bar for workers’ rights : organise a flame-themed » limbo in the park – starting low then raising the ‘workers’ rights’ bar.
The Playfair 2012 campaign and international Play Fair campaign are running a petition calling on the International Olympic Committee to:
Include the principle of respect for workers’ rights in the Olympic Charter and Code of Ethics. » Build on the system developed by the London 2012 organisers that allows workers and their »
unions to complain if rights are violated, and oversee this independent process. Require that for all participating countries, National Olympic Committees include respect for »
internationally recognised labour standards in their contracts with companies supplying goods and services.
Commit to working with the organisers of London 2012 and Rio 2016 so that the progress » made in London can be built on for all future Games.
Please get as many people as you can to sign the petition and tweet about ending Olympic exploitation www.playfair2012.org.uk/lighttheflame
WHAT CAN YOU DO TO RAISE AWARENESS
AND MAKE A 5
ACTION TO THE INTERNATIONAL OLYMPIC COMMITTEE6
Get active together locally! You can use the idea of not playing by the rules to illustrate how the Olympic Movement is not playing by the rules on respecting workers’ rights:DIFFERENCE?
include the theme of respecting workers’ human rights in anything you organise and encourage as many people as possible to sign the petition to the IOC and to tweet about ending exploitation in Olympic supply chains.
The Playfair 2012 campaign will upload photos of your campaigning actions taking place around the country. Please send in your snaps to firstname.lastname@example.org these will be posted on the Playfair 2012 website www. playfair2012.org
GET IT IN THE PAPERS
TEMPLATE PRESS RELEASE
8 SEND US YOUR SNAPS
You could also tweet your photo @ playfair2012 or post on our face book page: www.facebook.com/playfair2012
To follow shortly
To follow shortly
Why do we need Playfair 2012? The Olympic Movement states that it aims to “build a better world through sport” and talks about respect, equality and fair play. But the reality for workers making Olympic branded goods, sportswear, kits and the uniforms for the Games is a far cry from these ideals and values. Evidence from the Olympics in Athens 2004, Beijing 2008 and now London 2012 shows that workers making Olympic branded goods continue to be exploited.
The latest Play Fair campaign reports, Toying with Workers’ Rights and Fair Games? Human rights of workers in Olympic 2012 supplier factories, tell of poverty pay and exploitative working conditions in 10 factories producing the London 2012 Olympic mascots, pin badges, sportswear including adidas-London 2012 goods, and uniforms for 2012 officials in China, the Philippines and Sri Lanka:
The Playfair 2012 campaign calls on the sportswear industry and Olympic Movement to raise the bar on workers’ rights. We want them to ensure that the rights of workers making sportswear and Olympic branded goods are respected and in line with standards set out in International Labour Organisation Conventions and the UN Universal Declaration of Human Rights.
What is the Playfair 2012 Campaign?
Poverty wages were found across the board. In Sri Lanka, some workers have to survive on around £1.80 a day, little above the official UN global poverty line. In the Philippines, 50% of workers interviewed said they were forced to pawn their ATM cards to loan sharks for pay day loans to get through the month. And in China, workers making the Olympic mascots were not paid the legal minimum wage in cases.
Excessive working hours were the norm and many workers said doing overtime is not voluntary. Workers making Adidas goods had to work 40-60 hours overtime a month – even in low season. And workers making the Olympic mascots i