Swarajya Press Kit

C facebook.com/swarajyamag L @SwarajyaMag ©2015 #SWARAJYA swarajyamag.com

A 58-Year-Old Media Startup


DALAI LAMA SIR CV RAMANMASANIDR S RADHAKRISHNAN

NANI PALKHIVALARK LAXMAN ACHARYA KRIPALANI GENERAL CARIAPPAKM MUNSHI

RAJAJI

Rich LegacyStarted in 1956 by C ‘Rajaji’ Rajagopalachari, India’s last Governor General, Statesman and Mahatma Gandhi’s ‘Conscience Keeper’

Renewed SpiritRe-launch in digital and print for the 21st century Indian. A ‘Big Tent’ of reasoned liberal centre-right views and discourse

WHO WROTE FOR SWARAJYASOME THOUGHT LEADERS

DALAI LAMA SIR CV RAMANMASANIDR S RADHAKRISHNAN

NANI PALKHIVALARK LAXMAN ACHARYA KRIPALANI GENERAL CARIAPPAKM MUNSHI

RAJAJI


67 years of Socialist & Populist Discourse has created..

20% of world’s poor live in India

100m Indians will live in urban slums by 2017*

Ranks 135 in HDI**

Consumes 12% of govt revenue receipts

India ranks 142 out of 189 countries in “Ease of Doing Business”

Takes 7 years to close a business

1420 days to enforce a contract*

TO ALLOW AN OVERWHELMINGLY YOUNG NATION TO PUNCH IN ACCORDANCE WITH ITS TRUE SPEC Socially Politically Economically Culturally

Mind-Numbing Bureaucracy A Poor Country

Vote Bank & Identity based Crumbling Institutions: Legal, Health, Education…

Truncated Individual Liberties

Mistrust of Business

No cultural rootedness

Venal Politics That’s A Polity with


AN INDEPENDENT MEDIA PRODUCT Daily Digital Platform

Monthly Print Magazine

TARGET GROUPYoung Indians invested in an Idea of India that is strong, confident and inclusive

ENGAGEMENT MODELDigitally native with strong social media footprint and

community engagement


In 2009, some members of Team #Swarajya started Centreright.in (CRI), the only Indian centre-right digital commentarial promoting high quality discourse. CRI is now merged with #Swarajya

Swarajyamag.com


Beta version of the Digital Platform swarajyamag.com launched in September 2014

✓ Daily commentary, insta-opinions, blogs

✓ Over 40,000 pages of archival material from Rajaji’s Swarajya

✓ Strong community engagement through quizzes, polls and contests

✓ Top contributors from around the world

✓ Inclusive platform: readers are part of the commentariat

..and growing.

In five months of operations


#Swarajya - What They’re Saying


Rajagopalachari’s ‘Swarajya’ to be relaunched soon

A New Swarajya

#Swarajya In Media

Re-launching Swarajya, a voice for India's new Right

Swarajya Editorial Director Sandipan Deb, in an interview with The Hindu, spoke on a wide range of issues that binds their hope of being a "big tent for liberal right-of-centre discourse" in India’s new millennium

http://www.livemint.com/Consumer/DwmLpRVJAHcanTLOrwtN2J/Rajagopalacharis-Swarajya-to-be-relaunched-soon.html




http://www.newslaundry.com/2014/09/11/a-new-swarajya/

http://www.newslaundry.com/2014/09/11/a-new-swarajya/

http://www.thehindu.com/opinion/op-ed/interview-with-author-sandipan-deb-on-the-relaunch-of-swarajya-magazine-a-voice-for-indias-new-right/article6830231.ece





Bibek Debroy

SOME THOUGHT LEADERSWHO WRITE FOR NEW SWARAJYA

Swapan Dasgupta Ashok Malik Arvind Virmani Surjit Bhalla

Jerry Rao Sanjeev Sanyal Arnab Ray Ramachandra Guha


The Board will guide, criticize and provide a strong intellectual bulwark for project

JERRY RAOFounder and formerCEO of IT giant MPhasis,former head of Citibank’sGlobal TechnologyDevelopment Division.Executive Chairmanof Value and BudgetHousing Corporation

SURJIT BHALLAPrinceton economist who has been associated withRand Corporation, theBrookings Institution, and the World Bank. He runs emerging markets asset management firm Oxus

BIBEK DEBROYCambridge economist, Indologist and NITI Ayog Permanent Member. His ongoing 10-volume translation of The Mahabharata isone of the most seminalworks in contemporaryIndology. Padma Shri Recipient.

SWAPAN DASGUPTAOxford historian,veteran journalist and anauthoritative voice fromthe Indian right. Padma Bhushan Recipient..

MANISH SABHARWALChairman of Teamlease Services, India’s largest staffing and training firm. A Wharton MBA, he serves on various state and central government committees on educationand employability

Our Editorial Advisory Board


SANDIPAN DEBEDITORIAL DIRECTOR

An IIT-IIM graduate,Sandipan is apopular columnistwith Mint. He wasthe founding Editorof Open magazine,Editor of FinancialExpress andManaging Editor ofOutlook

PRASANNAVISWANATHANCEOAn Enterprise Application Architect forclose to 15 years with,Cognizant, Oracle and Honeywell. Former editor ofcentreright.in (CRI)

AMARNATH GOVINDARAJANPUBLISHER & CDOA Software Product Manager with ADITI, Symphony Teleca and others for 6 years. Former editor of centreright.in (CRI).Amar willhandle Swarajya’sdigital operations

N MUTHURAMANCFOAn IIM-B alumnus,Muthu runsRiver bridgeCapital, a boutiqueinvestmentbanking firm. Hewas formerly thedirector of ratingsat CRISIL, India’spremier ratings firm

PRANAB DUTTACREATIVE CONSULTANT

The founder of designfirm Great Latitude, Dutta is a pioneering graphic designer who has designed a host ofIndian newspapersand magazines suchas Outlook, Tehelka,Indian Express andIndia Today

The #Swarajya Team


Rupa SubramanyaEditor-at-Large.

Rupa is a Mumbai-based economist, policy analyst, commentator and co-author of ‘Indianomix: Making Sense of Modern India’ (Random House India, 2012)

Surajit DasguptaNational Affairs Editor

A journalist who has worked with The Statesman, The Pioneer and Money Life.

Aravindan NeelakandanContributing Editor

Co-author of the acclaimed book "Breaking India" and a popular science writer in Tamil.

#Swarajya Editorial Team

Padma Rao SundarjiForeign Affairs Editor

A foreign correspondent since over two decades, she headed the South Asia bureau of Der Spiegel for 14 years till 2012

Seetha ParthasarathyContributing Editor.

A Senior Journalist with 25 years experience in reputed newspapers and business magazines. Author of "The Backroom Brigade”


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March 2015

Swarajya Press Kit

Presentations & Public Speaking

Transcript of Swarajya Press Kit