SVFI April 9, 2013 Customer Development & Startup Research Chris Hogg Slides
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Transcript of SVFI April 9, 2013 Customer Development & Startup Research Chris Hogg Slides
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Chris Hogg
Head of Data Sciences andData Products, Practice Fusion
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Molecular,
Cell Biologist
Business
School
Investment
Banker
Pharma
Commercial
Strategist
Tech
Entrepreneur
Acquired
Employee
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Peter Thiel
John Lilly & Reid Hoffman
Aydin Senkut
Founded: October 2011Co-founders: Chris Hogg and Ryan Howard
Raised: $1.3M Seed Round
Ian Sobieski & Nicola Corzine
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User Pain
Health often makes people
feel bad about themselves.Many people have beentaught that health is episodic,hard work and onlyachievable by going to the
gym, running, cycling, etc.
MyFitnessPal RunKeeper Strava
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STOLEN SLIDE
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STOLEN SLIDE
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STOLEN SLIDE
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Customer
development is an
attitude(more than a process)
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Goal:
Get someone to tell you that
your idea sucks.
(then ask why)
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People are
terrible
at telling you what theywant
But pretty decent at telling you whatpisses them off
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Why did you? Why, why, why, why, ok.
How did you?
What do you usually do when...
What happened when...
Opinions are worthless.
Only ask questions that can
be answered with facts.
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STOLEN SLIDE
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