Sven Juergens - Gamification World Congress 2015 - A Framework for implementing a Gamification...
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Transcript of Sven Juergens - Gamification World Congress 2015 - A Framework for implementing a Gamification...
1 LITE Games GmbH www.lite-games.com
Sven Jürgens Marketing Manager
A Framework for implementing a Gamification Strategy into your Enterprise Learning Environment
www.lite-games.com
2 LITE Games GmbH www.lite-games.com
Overview
• My thesis • E-Learning • Integrated Gamification • Why Gamification and E-Learning fits together • The Millennials and what they are looking for • Why intrinsic motivation is better • Requirements for a working strategy • This Framework will be EPIC • Pros and cons of gamified learning systems • Summary
3 LITE Games GmbH www.lite-games.com
My thesis
‚Gamification for E-Learning & advanced training.‘ • 16 Mindmaps • 20 interviews • 260 pages • 1215 items
4 LITE Games GmbH www.lite-games.com
E-Learning
‚Learning with technology.‘ • Mobile & dynamic • Interactive & digital • Instant feedback • Learning nuggets • Microlearning
Breuer 2010, 18
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Integrated Gamification
‚Integrated Gamification is the user-centered-design process of Game-Thinking to achieve predefined goals within non-game-contexts.‘
Sven Jürgens, 2015
• Holistic approach of implementation (contentual, temporal, formal) • Create a best-case solution for all employees • Strategic thinking • Games are ...? What was that again?
6 LITE Games GmbH www.lite-games.com
Why Gamification and E-Learning fits together
‚Using your E-Learning System should be fun.‘ • Instant feedback through digital infrastructure • Great content – videos, texts, sounds, graphics • Easy to use • Data collection • Attract younger people
7 LITE Games GmbH www.lite-games.com
The Millennials and what they are looking for
‚Millennials are known as today´s high-maintenance employees.‘ • Increasing demand for high-quality software & User Experience • High affinity for online services • Want to identify themselves with the work • Less patiently and claim instant feedback • Want free development of personality
8 LITE Games GmbH www.lite-games.com
Why intrinsic motivation is better
‚A design that focuses on intrinsic motivation is vital to learning success.‘ • Better longterm results • Provide a ‚path to mastery‘ • Freedom of choice • Is this lesson relevant for me and my work? • Collaboration vs. competition
Own figure
9 LITE Games GmbH www.lite-games.com
Requirements for a working strategy
‚Every change process starts with information.‘ • Talk to the people • Corporate culture • Focus on long-term results • Is your company innovative and flexible? • Enough resources available? (Time, Money, Technology)
10 LITE Games GmbH www.lite-games.com
Framework - EPIC
‚This is an EPIC Framework.‘
Evaluation Planning Implementation Controlling
11 LITE Games GmbH www.lite-games.com
Framework - Evaluation
‚You have to analyse the status quo – that´s critical to the success of your Gamification Strategy.‘ • Define your goals and your target audience! • Can you measure your KPIs? • Make or buy? • What about your digital infrastructure? Can you give instant feedback? • Do you need Gamification anyway?
Evaluation
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Framework - Planning
‚At this stage you should combine corporate goals with user goals.‘ • Find some useful ideas to achieve predefined goals • Be creative and surprise the user • How does your learning-path look like? • Create flow within your quests and challenges • Is this activity fun?
Planning
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Framework - Implementation
‚Gamification should be an iterative design process.‘ • You will probably fail • Test in small groups • Is your system working? You need feedback, too • Rapid prototyping • Start again
Implementation
14 LITE Games GmbH www.lite-games.com
Framework - Controlling
‚Did you finally reach your goals?‘ • Improve the system • The right challenges for the right employees? • Stable player journey? • Did you reach your KPIs? • User observation
Controlling
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Pros and cons of gamified learning systems
‚Well, it depends.‘ • Pro:
– Increase intrinsic motivation (Competence, Autonomy & Relatedness) – Data & measurement – Interactivity & feedback
• Con: – Missing know-how (User-insights, Games, Gamification) – Time-consuming & expensive – Data security & laws
16 LITE Games GmbH www.lite-games.com
Summary
‚Analyzing the status quo is the basis for your success.‘ • Ask why, what, who, how, when • Design for intrinsic motivation (Competence, Autonomy & Relatedness) • Do you have the right resources (Time, Money, Technology)? • Provide instant feedback, relevant infos and fun
Evaluation Planning Implementation Controlling
17 LITE Games GmbH www.lite-games.com
Sven Jürgens Marketing Manager
THANK YOU!
Contact: [email protected]
www.linkedin.com/in/svenjuergens www.twitter.com/sven_juergens
www.lite-games.com