SVD 3 Value Proposition and Difference Design
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14-Sep-2014 -
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Transcript of SVD 3 Value Proposition and Difference Design
B U I L D I N G A M I N I M U M V I A B L E P R O D U C T
@ P S T U R R O C K
cc flickr “zorin denu”
G E T O U T O F T H E B U I L D I N G !
©2013 Slingshot Venture Development
W H Y ?
M I N I M U M V I A B L E P R O D U C T S E G M E N T
M I C H A E L S K O K , N O R T H B R I D G E V E N T U R E PA R T N E R S
“Too many entrepreneurs who follow the lean methodology get stuck in a product spin,
consumed with making and honing their Minimum Viable Product. While the MVP is critical, it’s
missing its dance partner, the Minimum Viable Segment.”
One Tribe
image by Dylan Walters flickr.com
M I N I M U M V I A B L E S E G M E N T
Small enough to dominate …
M I N I M U M V I A B L E S E G M E N T
Where you can succeed…
One
Customer Intimacy
150Twelve 1000+
The Journey from Niche to Scale
Product Innovation
Operational Excellence
Service Experience Product
M I N I M U M V I A B L E D I F F E R E N C E
15
– 3 1 V O LT S D E S I G N
“When you have two coffee shops next to each other, and each sells the exact same
coffee at the exact same price, what makes you walk into one and not the other”
Kim & Mauborgne “Blue Ocean Strategy”
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Affordability Weight Display Power Telephony
Laptops Smartphones
Kim & Mauborgne “Blue Ocean Strategy”
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Affordability Weight Display Power Telephony
Laptops Smartphones Ipad
M I N I M U M V I A B L E B E N E F I T
M I N I M U M V I A B L E F E AT U R E S
M I N I M U M V I A B L E E X P E R I E N C E
V I D E O : T H E C U S T O M E R J O B
• Who are your users?
• Job
• Needs
• Who are your customers?
• Budget
• Goals
• Current Solutions
• Advantages
• Disadvantage
• What is the gap?
Why? What?
Who are your users? What job are they trying to do? When & Where?
Why?
What's in their way?
How else can they solve the problem now?
Who is the customer?
What's their budget?
Product Name3 critical benefits it will deliver
3 adjectives to describe how it will make the user feel
How: What are the critical features?
Product? Service?
So What? 3 key differences. So what?
What will the customer pay for?
How often?How much?
© 2014 Slingshot Venture Development
S TAT E Y O U R S T R AT E G Y I N 1 5 W O R D S
• Who is your target customer?
• Focus
• What do you offer them?
• What don’t you offer them?
• Difference from alternatives
Alessandro Di Fiore HBR Blog
W H AT ’ S Y O U R B I G G E S T L E A P O F FA I T H ?
D E S I G N A N E X P E R I M E N T W I T H D ATA
T H E P I V O T
A startup exists to learn how to build a business under extreme uncertainty—Eric Ries
Modular adaptation and iteration Accelerated learning Risk reduction Evidence based funding
Davide Casli, http://intenseminimalism.com/2010/the-dot-loop-the-simplest-process-possible/
Value Inflection Points
G E T O U T O F T H E B U I L D I N G !
Q U E S T I O N S ?
T H A N K Y O U
@ P S T U R R O C K
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