sustainableshipping Vancouver Edition 2011Patrick Nelson Marshall BES SURP Uwaterloo

Economic and Business Developer

GET CERTIFIEDGET CERTIFIED

ACT 1 | ACT 1 | PerceptionPerception

““I Need it Now” CampaignI Need it Now” CampaignCity of North York

Sheppard Subway Lobby $2 billion (circa 1985)

US States Renamed For Countries With Similar GDPs US States Renamed For Countries With Similar GDPs http://bigthink.com/ideas/24357http://bigthink.com/ideas/24357

Europe as seen by the Americanshttp://bigthink.com/ideas/24357

Resource Extracton & Harvest

Manufacturing & Processing

Retail Service Commerce

Government Non Government [NGO’s]

Harvest it Make it Service it Regulate it Volunteer for it

Capture Commercial Fisheries

$364,000,000Farmed Fisheries

$336,000,000Forestry & Logging

$107,000,000___

Ofshore Oil Scenario$94,830,000,000

Ofshore Gas Scenario$42,140,000,000

Wind Energy Scenario$12,590,000,000

BC Ferries Constructon$101,000,000

Boat Building$198,000,000

DND Constructon$55,000,000

FOC Constructon$27,000,000

Ocean Tech Manufacturing$500,000,000

Ports Constructon$33,000,000

Seafood Processing$502,000,000

Ship Building & Repair200,000,000

Wood Manufacturing$176,000,000

Cruise Ship Spending$270,000,000

Cruise Ship Supply Chain$390,000,000

Ferry Services$446,000,000

Ocean Tech Service$625,000,000

Other Commercial$2,433,000,000

Other Service$840,000,000

Saltwater Angling$642,000,000

Seafood Retail$178,000,000

Shipping and Support$2,100,000,000

Britsh Columbia$153,000,000

CANADA$854,000,000

Universites & Colleges, Research

$60,000,000

Environmental Non-Government Organizatons

$39,000,000

Source: CANADA BC Ocean Coordinatng Commitee GSGislaisen Report 2007 | 2005 Baseline Data for Comparison

British Columbia 25,725 kilometres 0.005 p/kmBritish Columbia 25,725 kilometres 0.005 p/kmNorway Coastline 25,148 kilometres 0.005 p/kmNorway Coastline 25,148 kilometres 0.005 p/km

ACT 2 | ACT 2 | Reality CheckReality Check

Charles N. Ehler’s Charles N. Ehler’s Steps of Marine Spatial PlanningSteps of Marine Spatial Planning

Step 1 Defining Context and AuthorityStep 2 Obtaining Financial SupportStep 3 Step 3 Organizing Stakeholder Organizing Stakeholder ParticipationParticipationStep 4 Organizing the Process Through

Pre-PlanningStep 5 Analyzing Current ConditionsStep 6 Analyzing Future ConditionsStep 7 Developing the Spatial PlanStep 8 Implementing and Enforcing the

PlansStep 9 Monitoring and Evaluating PerformanceStep 10 Adapting the Spatial Planning

Process

Charles N. Ehler’s 7 Myths of MSPCharles N. Ehler’s 7 Myths of MSP

• MSP is the same as “ocean zoning”• MSP replaces single-sector management• MSP only works from the “top down”• MSP is a “master plan” or “blueprint”• MSP is the same as MPA management• MSP is only marine mapping• MSP is too expensive04 March 2010 Seaweb Press BriefingWashington DC USA

Patrick Marshall’s 7 Myths of MSPPatrick Marshall’s 7 Myths of MSP

• MSP will solve the 5% of bad operators• MSP is about conflicts in use• MSP solves ocean & marinespace issues• MSP is more than software• MSP is about other agenda’s• MSP doesn’t matter who pays for it• MSP is transparentOctober 2011 Sustainable Shipping ConferenceVancouver British Columbia CANADA

ECONOMIC

ENVIRONMENT

SOCIAL

ECONOMIC

ENVIRONMENT

SOCIAL

FEDERALGOVERNANCE

LOCAL & REGIONAL

GOVERNANCE

PROVINCIALGOVERNANCE

ABORIGINALGOVERNANCE

UNESCOAgenda 21

GOVERNANCE

Responsible not Transparent

ACT 3 ACT 3 | Lessons | Lessons

I believe that the economy is a wholly owned I believe that the economy is a wholly owned subsidiarysubsidiary of the environment. of the environment.

Gaylord Anton Nelson Gaylord Anton Nelson (June 4, 1916 – July 3, 2005) (June 4, 1916 – July 3, 2005) was an American Democratic politician from Wisconsin.

He was the principal founder of Earth Day.

The environment is a The environment is a belief systembelief system wholly owned by wholly owned by the economy.the economy.

Patrick Nelson Marshall Patrick Nelson Marshall (June 10(June 10thth 1960 - ) 1960 - ) economic and business developereconomic and business developer

The word government is from a Greek word, which means “to steer.” The job of government is to steer, not to row the boat.

Delivering services is rowing, and government is not very good at rowing.E.S. Savas

Do less betterBe strategic

Be subtleBe unorthodox

Have plenty of alliesUnderstand human nature

Win without fi ghtingTake the long view

Byng GiraudByng Giraud

I've learned that people will forget what you said,people will forget what you did,

but people will never forget how you made them feel.

Maya Angelou (April 14Maya Angelou (April 14thth 1924 – ) 1924 – ) is an American autobiographer and poet who has been called

"America's most visible black female autobiographer"