Sustainable TravelMarket Demand and Best

Practices for Market Access

Leilani C. LatimerDirector Sustainability InitiativesSabre Holdings

Global Consumer Trends

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Green savvy Globally aware of challenges

Tech savvy Transparency in information

Active participant in creating sustainable economy Engaged with brands & solutions

Emerging middle class Higher education, less tolerant to social/environmental

failures

US Consumers associate value with “green”

The “Green” and the Mainstream” Traveler

66% of US travelers believe their travel choices can make a difference to the environment

44% consider the environment when making travel choices

56% are skeptical about companies’ “green” practices

The “Greenest” Mainstream Traveler

Which Traveler is most sensitive to choosing environmentally sustainable options ?

Frequent Business traveler 55%Infrequent Business traveler 48%Leisure travel only 41%

Retailers tend to be more trusted than brands

How influential will travel providers’ “Green” initiatives be during your RFP decision-making process for 2010?

30% of Corporate travel managers include “green” in their policies

Government mandates US, UK, Germany –

mandate sustainable travel

Corporate Travel

Green Meetings

• Winning venue selection Over 51% of meeting planners will hold meetings only

in sustainable venues Another 25% prefer

“green” providers Over 73% deliberately

avoid destinations or venues with poor environmental record

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Hospitality Trends• Certification Matters

• Hotel Guests lists certification as top preference in sustainable offerings

• Over 40% of respondents looked for 3rd party certification to verify that a supplier is truly “environmentally friendly”

• 91.6% of respondents said that a hotel’s environmental rating is an influence

• Only 8% say it’s easy to find “green” options

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Globally Recognized Certification Value in a globally recognized certification

program Over 135 certification

programs for Tourism and Hospitality

Global Sustainable Tourism Criteria Translates “sustainable,” “green,” and “eco-friendly” from

buzzwords to foundations for significant revenue Increase/enhance market awareness for travel offering

Marketing Sustainable Travel

Make it easy Make it visible Sell “better”

Use meaningful standards Certification matters