Sustainable tourism in the szak-Alfld region

Ilona Katonamarketing director

Hungarian National Tourist OfficeNorthern Great Plain Regional Marketing Directorate5000 Szolnok, Shz t 8. I/1. Pf.: 330 Tel.:56/516-110, Fax:56/516-116E-mail: rmiszolnok@itthon.huWeb: www.eszakalfoldi.hu

szak-Alfld

Important element of the concept is sustainable development of tourism, which is based on the capabilities and facilities of the region, and the optimal use of them.

Main aim: Sustainable development and competitiveness of the tourism of the szak-Alfld region

Tourism Conception and Development Plan of the szak-Alfld region

Rgis clkitzsek

Aims of the region

Forming and strengthening the image of the region Increasing the reputation of the tourism products of the region Flow of information among tourism suppliers, enterprises and other organizations Consonance of marketing of enterprises and regional marketing Development of supply by organizing professional meetings Reduction of seasonality Support of longer stays in the region Support and coordination of product development Providing information about calls for proposal and other financial sources

Tourism supply of the szak-Alfld region

Main tourism product: Health tourism205 thermal well (25 % of thermal wells in Hungary)Approximately 50 baths (In 70 % of them: qualified medicinal water)Significant development in the past few years, regarding health tourismOutstanding medical backgroundComptetive price level4.200.000 guests in the baths in 2007

Natural values and capabilitiesHortobgy Part of World HeritageNature ReservesRiver Tisza

Active tourismCyclingHorse ridingHuntingFishing

Tourism supply of the szak-Alfld region

Tourism supply of the szak-Alfld regionCultural tourismReligious tourismHeritageMuseums, exhibitionsFolk traditionsFestivals, events

Gastronomy

MICE

Overnight stays of foreign guests in the region between 1998-2008Overnight stays of foreign guests in the region in 2008 (private accomondation): 137 790

Diagram4

721328

696461

684880

713222

675262

582600

524191

548663

575683

605975

585372

Munka1

vekvendgek szma

1998350,593

1999373,223

2000407,353

2001446,464

2002481,521

2003492,390

2004471,323

2005466,461

2006540,501

Munka1

0

0

0

0

0

0

0

0

0

vek

Munka2

vekvendgjszakk szma

19981297715

19991337081

20001457597

20011568276

20021612115

20031554364

20041502160

20051458450

20061667705

Munka2

0

0

0

0

0

0

0

0

0

vek

Munka3

19985763871998721,328

19996406201999696,461

20007727172000684,880

20018550542001713,222

20029368532002675,262

20039717642003582,600

20049779692004524,191

200510045752005548663

200612514482006575,683

200712653922007605,975

200812186882008585372

Munka3

Domestic overnight stays in the region between 1998-2008Domestic overnight stays in the region in 2008 (private accomondation): 255 763

Diagram2

1998576387

1999640620

2000772717

2001855054

2002936853

2003971764

2004977969

20051004575

20061251448

20071265392

20081218688

Munka1

vekvendgek szma

1998350,593

1999373,223

2000407,353

2001446,464

2002481,521

2003492,390

2004471,323

2005466,461

2006540,501

Munka1

vek

Munka2

vekvendgjszakk szma

19981297715

19991337081

20001457597

20011568276

20021612115

20031554364

20041502160

20051458450

20061667705

Munka2

vek

Munka3

1998576387

1999640620

2000772717

2001855054

2002936853

2003971764

2004977969

20051004575

20061251448

20071265392

20081218688

Munka3

Overnight stays in all in the region between 1998-2008Overnight stays in the region in 2008 (private accomondation): 393 553

Diagram5

1297715

1337081

1457597

1568276

1612115

1554364

1502160

1553238

1827131

1877985

1804060

Munka1

vekvendgek szma

1998350,593

1999373,223

2000407,353

2001446,464

2002481,521

2003492,390

2004471,323

2005466,461

2006540,501

Munka1

0

0

0

0

0

0

0

0

0

vek

Munka2

vekvendgjszakk szma

19981297715

19991337081

20001457597

20011568276

20021612115

20031554364

20041502160

20051458450

20061667705

Munka2

0

0

0

0

0

0

0

0

0

vek

Munka3

19985763871998721,3281,297,715

19996406201999696,4611,337,081

20007727172000684,8801,457,597

20018550542001713,2221,568,276

20029368532002675,2621,612,115

20039717642003582,6001,554,364

20049779692004524,1911502160

2005100457520055486631,553,238

200612514482006575,6831,827,131

200712653922007605,9751,877,985

2008121868820085853721,804,060

Munka3

10 most important countries according to the number of overnight stays in 2009** Elzetes adat (Preliminary)

Diagram1

149898949178480332111197831692012219118471177310364

Germany

Poland

Romania

Slovakia

Ukraine

Russia

Netherland

Italy

Austria

Czech Republic

Countries

Number of overnight stays

Munka1

CountryNumber of overnight stays

Germany149,898

Poland94,917

Romania84,803

Slovakia32,111

Ukraine19,783

Russia16,920

Netherland12,219

Italy11,847

Austria11,773

Czech Republic10,364

122,8

3,4

101,4

0,5

6 522

Nagy-Britannia

119,9

2,6

81,2

0,5

7 079

Franciaorszg

114

2,5

80,1

0,7

8 640

Olaszorszg

95

3,2

95,8

0,7

8 912

Csehorszg

97,6

2,7

79,4

0,8

10 022

Ausztria

111,8

4

94

0,9

11 370

Hollandia

141,9

6,1

224,9

1,2

15 405

Oroszorszg

114,9

2,7

69,9

1,3

16 894

Ukrajna

101,7

2,4

136

2,3

30 259

Szlovkia

102,1

2,9

87,7

5,4

71 450

Romnia

91,6

3,9

86

7,1

92 954

Lengyelorszg

102,3

7,1

84,6

9,8

128 508

Nmetorszg

elzv%-ban

nap

elzv%-ban

arnya

szma

tlagostartzkodsiid

Vendgjszakk

Kld orszg

Munka1

1111111111

Germany

Poland

Romania

Slovakia

Ukraine

Russia

Netherland

Austria

Czech Republic

Italy

Countries

Number of overnight stays

Munka2

Germany

Poland

Romania

Slovakia

Ukraine

Russia

Netherland

Italy

Austria

Czech Republic

Countries

Number of overnight stays

Munka3

Good practices for sustainable tourism in the szak-Alfld region

Hortobgy, the land of HerdsmenImportant and unique venue for eco-tourismHortobgy National Park is the first (1973) and biggest National Park of HungaryIn December 1999 the UNESCO awarded the title Part of World Heritage to Hortobgy, as an outstanding example of nature and people living togetherComplex supply: Presenting areas, teaching and presenting centre, guided tours, Animal Park, Bird Hospital, Shepherds Museum, authenthic CsrdaOther important participants: Hortobgy National Park, Hortobagy Non-profit Company for Nature Conservation and Gene Preservation, Mta Stud Farm, Oldlake Guest-House, Biocenter of Ohat

Hortobgy, the land of Herdsmen

Hortobgy, the land of HerdsmenEuropean Destinations of ExcellenceThe best destination of Hungary, preserving living traditions(2008)Comptetive destination in EuropeOutstanding example of nature and people living togetherFestivals, presenting the life of Herdsmen, the traditions, folk arts of the PusztaLay emphasis on social, environmental and cultural sustainabilityRegional partnershipwww.hortobagy.eu

Szatmr-Bereg Plum RouteComplex tourism productUnique supply, organized formQualified services, which meet the international requirementsThe certain services are real tourism attractions in themselves tooExtensive partnershiplittle plum route 8 settlementsbig plum route 16 settlementsCommon marketingDirection signs

What is exactly the Szatmr-Bereg Plum Route?Presentation of tourist attractions of each settlementse.g. Churches of Tkos, Csaroda; so called Lekvrium in Penyige, water-mill in Tristvndi, special cemetary in Szatmrcseke, Dry mill in Tarpa, baths of Vsrosnamny etc.Products made of plum presentation of production, tasting and selling theme.g. plinka, different kinds of food (5 members Tarpa Natura Ltd., Tarpa Manufaktra Ltd., Panyolai Szilvrium Ltd., Plum Thermal and Wellness Spa, Atlantika Aquapark) Accommodation (8 members in Szatmr-Bereg) HospitalityFestivals

Szatmr-Bereg Nature ParkComplex regional development programPriority: preserving natural valuesConcentrates on solving problems regarding environmental protectionSupports sustainable agricultureInvolves eco-tourismExtensive partnership on a territory of 103.802 hectares, with the cooperation of 67 settlementsAmong the activities emphasis on education and environmental awareness

Szatmr-Bereg Nature ParkAimsSustainable developmentCooperation among settlementsRetainment of population in the areaInsuring equalityCoordinated operation of natural and artifical environment on a high quality

Thank you for your attention!

Hungarian National Tourist OfficeNorthern Great Plain Regional Marketing DirectorateH-5001 Szolnok, Shz u. 8. I/1.Tel.: +36-56/516-110, Fax: +36-56/516-116 E-mail: rmiszolnok@mtrt.com www.thermaltourism.hu