Sustainable Savings: Green Tourism Business Scheme

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Learn about the Green Tourism Business Scheme and how it can seriously save you money – Hetty Byrne, Forest of Bowland AONB and Green Tourism Business Scheme

Transcript of Sustainable Savings: Green Tourism Business Scheme

  • 1. Lancashire Green Tourism Hetty Byrne Forest of Bowland AONB
  • 2. Holiday/Travel = Travel to and from destination (plane/car/train.) + Accommodation/infrastructure + Travel at destination + Activities (eg.eroded paths) + Use of local resources = Environmental impact or footprint Environmental Impact of Tourism THE FUTURE OF TOURISM IS SUSTAINABILITY
  • 3. One Planet Living - WWF United States - 5 UK - 3 India - 0.4 Fair Share 1 www.wwf.org.uk Globally we now require 1.4 planets
  • 4. One Planet Living - WWF United States - 5 India - 0.4 www.wwf.org.uk
  • 5. Do people travel to....
      • Reduce their CO2 emissions
      • Use less water
      • Recycle
    • But individuals are now much more environmentally conscious and survey by Devon County Council, 2005 found:
    • 54% consider environmental issues when booking
    • 82% are willing to pay more for green services and products
    • 72% think a green business is more likely to be more quality conscious
      • No, but they might if you ask nicely
  • 6. 3 year funded project Lancashire-wide, managed by AONB team Funded by: - Lancashire & Blackpool Tourist Board - Lancashire County Developments Ltd - Lancashire County Council - AONB Endorsed by North West Development Agency Lancashire Green Tourism
  • 7. So what is Green Tourism?
    • Running a business in a way that reduces its environmental impact, whilst maintaining quality standards and includes:
        • Good environmental practice
        • Communication with visitors
        • Social and community issues
    • Examples.
    What is being Green or Sustainble?
  • 8. Green is Mainstream Promoting walking & cycling
  • 9. Green is Mainstream Promoting wildlife
  • 10. Green is Mainstream Renewables & Education
  • 11. Green is Mainstream Recycling & Waste
  • 12. Green is Mainstream Local Produce
  • 13. Green is Mainstream Green is mainstresm
  • 14. Green is Mainstream Green is mainstresm How Green is your business? Exercise: Work through the How green is your business form to look at what youre already doing and identify things that you might like to implement
  • 15. Green Tourism Business Scheme Introduction to GTBS The
  • 16. Certification & Branding Certification A regular independent assessment of a businesss environmental impact against set criteria = credibility Branding a universally recognised symbol in which the consumer can have confidence GTBS aim
  • 17.
      • Scotland 852
      • South West 449
      • South East 121
      • North West 112
      • North East 99
      • West Midlands 57
      • East England 46
      • East Midlands 13
      • Yorkshire 17
      • London 52
      • Wales 6
      • Jersey 11
      • Total 1822
    UK Membership
  • 18. Groups
  • 19. Home page
  • 20. Business Entry
  • 21. Sustainable Tourism in the Forest of Bowland AONB
  • 22.
  • 23. Members in Forest of Bowland AONB
  • 24. Summary
    • 5 Gold, 6 Silver, 7 Bronze = 18
    • 8 Self-catering
    • 4 Visitor Attraction, Restaurant, Gift shop
    • 3 Camping/Caravan and activity sites
    • 1 Cycle Hire and Holidays
    • 1 Pub/Restaurant
    • Village Hall
    Green Tourism Business Scheme March-November 2007
  • 25. Summary
    • 2007 GTBS Gold
    • 2008/09 LBTB Highly Commended Sustainable Tourism Award
    • 2008 Pendle Environmental Business Award
    • www.malkintowerfarm.co.uk/
    Case Study Malkin Tower
  • 26. Benefits
  • 27.
        • Improved guest experience
          • Feelgood factor
          • Exceeding expectations
        • Staff Involvement
          • Can help empower & encourage staff
        • Using local products & Services
          • Supports local economy
        • Networking with other GTBS Members
          • Exchange of ideas
          • Mutual promotion
        • Cost Savings
          • Good business sense
          • Marketing opportunities
          • Long-term sustainability
    Added Value
  • 28. Costs, Funding & Marketing Opportunities
  • 29. The Criteria
      • Total:
      • Bronze - 30 measures to a good standard
      • Silver - 45 measures to a good standard
      • Gold 60 measures to a good standard