Sustainable Mobility Project 2.0 Project Overview

Sustainable Mobility Project 2.0

Mobilitätsbeirat Hamburg

01. July 2015

Agenda

Goals of the meeting

Who We Are

World Business Council for Sustainable Development

(WBCSD) and Sustainable Mobility Project (SMP2.0)

Our interaction with the City of Hamburg

Approach, solutions and support of city goals

Initial recommendations for Hamburg

2

Goals of the Meeting

3

Today’s Discussion

Fuel political debate on sustainable mobility in

Hamburg

Give an external input to the Transport

Development Plan (VEP)

Feedback on SMP2.0 initial recommendations

4

Who We Are

5

A CEO-led organization of forward thinking

companies creating a sustainable future for business,

society and the environment

Generating constructive solutions and shared action

200 member companies, 16 million combined

employees world wide

Sector projects are a unique feature of WBCSD’s

work

Who We Are

6

2000-2004 2008-2009

Sustainable Mobility 1.0 Vision of sustainable mobility

and ways to achieve it

Mobility for Development

Sustainable mobility challenges

of rapidly growing cities in the

developing world

2013-2015

Sustainable Mobility 2.0

WBCSD Mobility Projects

Vision Action

Sustainable

Mobility 2.0

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Sustainable Mobility Project 2.0

Member Companies

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Overall goal

Promote access to safe, reliable and comfortable mobility

Speed up the implementation of sustainable mobility solutions in

cities

Project approach

Collaboration with six demonstrator cities to develop a roadmap and

recommendations for sustainable mobility together with the city

government and related stakeholders

Sustainable Mobility Project 2.0

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Campinas

(Pirelli City task

force leader)

Lisbon

(Brisa City task force

leader)

Bangkok

(Toyota City

task force

leader)

Chengdu

(Michelin City

task force

leader)

Indore

(Ford City task force

leader)

Demonstrator Cities

Hamburg: City task force (CTF leader)

Hamburg

Demonstrator cities cover broad geographic and mobility mixes and show

commitment to moving towards sustainable mobility

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Hamburg Mobility Board Meeting (01. July 2015)

Criteria

Priority

Criteria

Analysis

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SMP2.0 City Engagement Process

Criteria Set for Sustainable Urban Mobility

Affordability of public transport for the poorest quartile

Accessibility for mobility impaired groups

Air pollution

Noise hindrance

Traffic Safety

Access to mobility services

Quality of public area

Functional diversity

Commuting travel time

Economic opportunity

Net public finance

Mobility space usage

Emissions of greenhouse gases (GHG)

Congestion and delays

Energy efficiency

Opportunity for active mobility

Intermodal connectivity

Intermodal integration

Occupancy rate

Comfort and pleasure

Security

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- Inventory of implemented best practice examples worldwide

- Complemented by actual projects of the 15 SMP member companies

- Inventory of technology solutions that are under development

Solutions Inventory as Basis for Toolbox

Real time traffic information Car sharing

Traffic simulation Urban freight

Bus rapid transport

Future vehicles

Driverless rail

Cyber tire

Multimodal

cards Examples:

Bike sharing

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• Consistent vision and roadmap including quantified targets in most cities not

existing; political ambitions are visible but concrete roadmaps and measures

for implementation are sometimes lacking

• All cities work to strengthen Pubic Transport (incl. objectives such as

attractiveness, comfort and frequency); BRT discussed as feasible solution in

most developing cities

• Most cities have plans to change Modal Split

• Intermodality perceived as a necessary solution, yet concrete implementation

measures are still missing in most cities

• Regulations to limit individual motorized mobility have been mostly absent

from the discussions (Low Emission Zones, etc)

• Cities are open for new solutions, esp. in the areas of sharing, alternative

drive trains

What have we seen across the 6 Cities (1/2)

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• Traffic Management Systems missing holistic approach and lagging behind

state of the art practices

• The developing cities lack knowledge on what is “state of the art” in the

developed world and the data based approach (e.g. green waves, filtering

lanes)

• Focus of discussion around quality of life issues, e.g. comfort & pleasure,

active mobility, e.g. strong push for cycling solutions

• Collaboration becomes more important to achieve success, e.g. SMP has

demonstrated the benefits to the cities towards working collaboratively with

companies

• Decision making within cities is evolving to ensure more involvement from

different city departments as well as city districts, such as integration of

urban planning and mobility planning

• Cities aware that mobility covers wider areas than their direct political

responsibility but are struggling how to work across those wider areas

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What have we seen across the 6 Cities (2/2)

SMP2.0 and BWVI

Winning Partnership

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Understand City Issues and Priorities

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City Priorities

Affordability of public transport for the poorest quartile

Accessibility for mobility impaired groups

Air pollution

Noise hindrance

Traffic Safety

Access to mobility services

Quality of public area

Functional diversity

Commuting travel time

Economic opportunity

Net public finance

Mobility space usage

Emissions of greenhouse gases (GHG)

Congestion and delays

Energy efficiency

Opportunity for active mobility

Intermodal connectivity

Intermodal integration

Occupancy rate

Comfort and pleasure

Security

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From City Priorities to Solution List

PRIORITY CRITERIA CLUSTERS

OVERALL APPROACH (EXAMPLE: CRITERIA CLUSTER D)

1

3

2

Analysis based on data evaluation

and representative survey

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OVERALL APPROACH (EXAMPLE: CRITERIA CLUSTER D)

OVERALL APPROACH AND SPECIFIC SOLUTIONS (LONG LIST) 4

3

PRIORITIZED SOLUTIONS (SHORT LIST) 5

Common Discussion with City Experts to

develop Solution Shortlist

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Integrated Approach for Prioritised Solutions

Optimisation of the

transport/mobility system

Prioritisation of sustainable

transport means and services

Urban Freight

• Off-Peak Deliveries • Urban Logistic Spaces

Efficiency & Optimisation

- Car-Related Solutions • V2I Communication

• Dynamic Traffic Management

• Smart Parking

• Framework Conditions for BEV, FCV, PHEV

• Car Sharing

• Car-Pooling/Ride Sharing

- Bike-Related Solutions • Integrated Bicycle Plan

- Bus-Related Solutions • Bus Rapid Transit

Improve Intermodality

- Hardware • Car Pooling and Public Transport

Integration

• Park and Ride Schemes

- ICT & Better Management • Intermodal Travel Information Center

• Multimodal Real-time Information Apps

• Smart Payment/Ticketing

• Company Mobility Manager

Impaired

• Social Mobility Platform

Hamburg: Solution Approach

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Initial Recommendations

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Initial Recommendations (1/4)

1. Implementation of clear political and strategic direction:

• Set quantifiable goals

• Define basis and timeline

• Identify fields of action

• Derive appropriate and concrete measures

• Measure the progress

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2. Optimisation of the transport/mobility system

Use infrastructure more efficiently

• by implementing comprehensive dynamic traffic management systems

using real time traffic information

• by preparing the ground for vehicle to infrastructure communication

technologies

• by separating freight traffic from peak passenger transport, e.g.

through enabling off-peak deliveries

Connect transport modes more closely

• by using information and communication technologies (ICTs) like

multimodal real time information apps and smart payment/ticketing

• by providing easy and comfortable transfer options, e.g. through

sufficient P&R infrastructure, integration of car pooling and public

transportation, integration/coordination of timetables

• by supporting to setting up of intermodal travel information centers

Initial Recommendations (2/4)

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2. Optimisation of the transport/mobility system

Promote mobility management schemes

• by supporting companies to handle commuting of their employees and

manage their business-related mobility demand, e.g. through

company mobility managers

• by supporting impaired through offering a dedicated social mobility

platform

Initial Recommendations (3/4)

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3. Prioritisation of sustainable transport means and services

Make sustainable mobility more attractive for users

• by implementing an integrated bicycle plan that promotes a bicycle culture

and focuses on quality and width of bike lanes, cycling safety, enlargement

and connectivity of network (e.g. Velorouten)

• by implementing parking policies favouring vehicles with alternative drive

trains, car sharing and ride sharing vehicles, e.g. in zones with high parking

pressure and at intermodal nodes

• by continuing publicly funded projects to promote vehicles with alternative

drive trains

• by improving the image, capacity and speed of city busses, e.g. through

consequent bus prioritisation, separate bus lanes, infrastructure adaptions,

testing a full BRT-system

Support the creation of urban logistic spaces

• by cooperating with retail and logistic companies to find appropriate lots and

to operate them effectively, e.g. through bundling deliveries and prioritising

environmentally friendly vehicles

Initial Recommendations (4/4)

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Discussion and Feedback

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