Sustainable Marketing Strategies - Issues and .Marketing Strategies - Issues and Challenges.
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International Conference on Sustainable Marketing Strategies - Issues and Challenges
Department of Management Studies Manonmaniam Sundaranar University
Proceedings of International Conference on Sustainable Marketing Strategies - Issues and Challenges
Copyright 2012 by Bonfring
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Street Extension, Gandhipuram,
About Manonmaniam Sundaranar University (MSU)
Manonmaniam Sundaranar University (MSU), named after the famous Tamil Scholar Professor P. Sundaram
Pillai, was established on 7 September, 1990 to cater to the long felt needs of the people of the three southern most
districts of Tamil Nadu namely Tirunelveli, Tuticorin and Kanyakumari. The University has under its jurisdiction 61
affiliated colleges, 5 Mano Colleges and 1 Constituent College, with 65,000 students on rolls. These colleges, amongst
which three are over 100 years old (St. Johns College, M.D.T. Hindu College, Sarah Tucker College, the oldest womens
college in the state), have contributed decisively to the cause of higher education of this region
There are 24 academic departments in the University. Sri Paramakalyani Centre for Environmental Sciences
functioning at Alwarkurichi is an illustrious example of University-Industry collaboration while the Centre for Marine
Science and Technology at Rajakkamangalam is breaking new ground in Coastal Area Studies. All the University
departments are receiving research projects from several funding agencies in India, Europe, USA, Japan and UNO. The
University Library has rich collection of books and journals on a wide range of subjects. The courses offered by the
University have been designed keeping in mind the changing times and the emerging needs of the region. The University
offers post-graduate, M.Phil. and Ph.D. programmes (part time and full time). MSU is the first to offer Choice-Based Credit
System. The Universitys National Service Scheme and Youth Welfare Department provide opportunities for the students
to develop their overall personality.
The University Grants Commission, New Delhi, an apex higher education body of the Union Government, has
accorded its approval for getting financial assistance since 29 March 1994. The University has been reaccredited by
National Assessment and Accreditation Council of India with B. The University Act authorizes the functioning of
Directorate of Distance and Continuing Education outside the university jurisdiction and the courses offered through this
mode are recognized by the Distance Education Council of India. The concept of community colleges, being experimented
under the aegis of a special wing, offer diploma courses of one year duration to those interested in entrepreneurial
enterprises and the Extension Learning Programme run by this wing also offers diploma and certificate courses on skill
About Department of Management Studies (DoMS)
The Department of Management Studies of the Manonmaniam Sundaranar University (DOMS-MSU) commenced
its services to the student community at the dawn of the 21st century (2001) to cater to the long felt need for a
Professional course in Management Studies in this southern tip of the country which marches towards growth and
stability. Situated in a serene environment, this department housed in a sprawling Si. Pa. Aditanar Centenary building is
proud of having blessed with an experienced Faculty and excellent infrastructure.
The department is equipped with a computer lab connected with Internet through VSAT, a library stacked with
the latest books on the various functions of Management. The students are provided with a good learning environment
through these facilities in addition to the well ventilated and spacious classrooms. This department takes all steps to
provide the students a pragmatic fusion of theory and practice by the constant Industry Institute Interaction through
regular Industrial visits and Experience sharing by eminent Industrialists in our air conditioned seminar hall. The
Department of Management Studies (DoMS) family is proud of its proactive activities in almost all Academic Endeavors.
The well recognized and acclaimed management program (MBA) of this University is a Two year Four
Semester course with a unique Choice Based Credit System designed to provide the attitude to learn to learn, the
knowledge about various functions of Management and the skills of a professional manager. This is achieved through six
courses in each semester in the classroom and two projects in Industry to have a hand on experience in managing various
resources of an organization. Various electives in all functional areas of management are offered to the students in order
to facilitate their choice of a right career. Also other courses offered by the departments are MBA (Finance), MBA
(Shipping & Logistics), M.Phil (Full Time) and PhD (Full Time and Part Time).
Our Admission policy is very transparent. We take up the TANCET scores (Conducted by Anna University,
Chennai) and give a weightage of 80 percent in the selection process. This forms the objective part of it. Moreover, the
academic performance of the candidate is not neglected either. We have fixed 50 percent marks in the qualifying degree
as the minimum marks and to ensure social inclusiveness, it is 35 percent for SC and ST candidates. The other 20 percent
marks are equally divided between Group Discussion and Personal Interview. We also follow the Tamilnadu
Governments reservation policy.
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