현웅재Sustainable gamification 20120525
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Sustainable Gamification @hyunwungjae
description
Gamification Korea Open Seminar
Transcript of 현웅재Sustainable gamification 20120525
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Sustainable Gamification
@hyunwungjae
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게임(Game)이란??
the process of using game thinking and game mechanics to solve problems and engage users
Gabe Zichermann
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일반적인 게임의 룰
고난 극복 보상 자랑 경쟁
게임은 하나의 연결된 순환구조를 갖추어야만 한다.
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일반적인 게임의 룰
I. 게임은 규칙으로 이루어진다.
II. 게임은 순환되는 하나의 흐름을 가지고 있어야 한다.
III.게임은 절대 심심할 틈을 주면 안된다.
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포스퀘어는…
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포스퀘어는…
I. 게임 무대를 확장한다.
II. 유저에게 보상을 준다
III. 친구와 경쟁하게 한다. (교묘히)
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체크인은…
포스퀘어
체크인
일상생활
정보공유 with SNS
장소이동 정보갱신
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체크인은…
I. 일상생활의 규칙성 제시
II. 생활 속의 작은 행동이 그대로 서비스에 게임처럼 반영
Game我一體
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동기유발
몰입 협업
성취 경쟁
적은 사람
질이 얼마나 좋은지
많은 사람
얼마나 자주
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2011년 4월 2일
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4월 16일 4sqday party
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Super User system 이란?
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Super User 의 역활
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커뮤니티의 역활
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커뮤니티+수퍼유저
몰입 협업
성취 경쟁 +@
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결론
I. 훌륭한 게이미피케이션의 요소들이 성공을 보장하지 않는다.
II. 권한을 가진 열성적 지지자들과 커뮤니티 육성하여 사업자와 일반 사용자들의 차이를 줄여야 한다.
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4sqkorea stats