Sustainable Fundraising Practices
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Transcript of Sustainable Fundraising Practices
OS, Inc
“Sustainable Non-Profit Fundraising”
William Peck, MSW, PresidentOrganizational Solutions (OS, Inc)
June 11, 2014
1
OS, Inc
Five Keys to Fundraising Success
1 Case
2 Leadership
3 Informed Stakeholders
4 Infrastructure
5 Stewardship
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OS, Inc
Non-Profit Competition
~ 1.48M NPOs nationally (IRS Data Book for 2012)
~ 46,000 NC NPOs (NC Secretary of State)
~14,000 Triangle Area (NC Secretary of State)
Does your agency stand out in the crowd?
What makes your agency so special/unique?
Who is your target audience?
What funding sources make most sense for your organization?
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OS, Inc
2012 Giving Results
$316.23 billion to charitable causes
3.5% growth over 2011
Mirrored slow growth economy
Individuals, corporations, bequests, foundations
Represents hope and the power of American philanthropy (Gregg Carlson, Chair of the Giving USA Foundation, School of Philanthropy News, June 18, 2013, Giving USA: Charitable Donations Grew in 2012, but Slowly, Like the Economy)
Source: Giving USA Foundation 2012 Report
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OS, Inc
Sources of 2012 Giving
Individuals: $228.93B 3.9% Inc.
Bequests: $23.41B 7.0% Dec.
Corporations: $18.15B 12.2% Inc.
Foundations: $45.74 B 4.4% Inc.
• Special Event fundraising not included as source
Source: Giving USA Foundation 2012 Report
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OS, Inc
Elements Critical to Successful Fundraising
Clear mission statement and vision
Strategic plan
Set a goal: amount and for what? Set reasonable expectations!!!
Board support: the first to give and to ask
Capacity: who will do it? Staff, Volunteer, Board Member?
Impact stories: what difference are you making?
Make a specific ask
Stewardship
Create a mix of sources to sustain and grow your agency
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We need to raise how much?!?!
OS, Inc
Typical Funding Sources Individuals
Major Gifts
Corporations/Businesses
Foundations
Special Events Kick Starter Campaigns (specific projects)
Bequests
Focus on fundraising that is a natural match for the NPO’s mission and capacity.
Ideal number of funding sources depends on size and strength of NPO.
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75% of all giving comes
from individuals
OS, Inc
Establish Your Giving Sources
Source
Individuals friends; family; volunteers; staff; board
Foundations research match between your cause and their priorities (do your homework)
Corporations research match; build relationships; create volunteer opportunities
Bequests include information in all material; ask to be included in a will or life insurance plan
Special Events improve what is working; ensure profit; scan competition; create fun
Major Gifts need history and impact stories
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OS, Inc
Build Your DatabaseCollect names, addresses, and email
Church directories
Community association directories
Purchase list by zip code, home values, etc
See other agency donor lists printed in annual report
Board member recommendations
Hold a friend-raising event
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Always capture data
OS, Inc
Annual Giving Plan(Building a Culture of Giving)
7 contacts per year 2 to 3 requests 4 – 5 updates
Letter, email, text, Facebook, Pinterest, Instagram, Twitter Include pics, be brief, but make your point
Timing
Compelling story – impact
State what their gift will achieve
Ask for a specific amount
Thank them in closing
Stewardship: formal thank you within 5-7 days of gift receipt
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OS, Inc
SourcesGiving USA Foundation™ and its research partner, the
Indiana University Lilly Family School of Philanthropy
www.wikihow.com
www.ncgov.com/csl/licensing
North Carolina Center for Nonprofits
Philanthropy Journal
American Institute of Philanthropy
www.give.org
www.wikipedia.org
www.irs.gov
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OS, Inc
Contact Information
Helping Nonprofits Grow: Fundraising / Marketing & Communications / Board & Staff Development
Organizational Solutions, Inc (OS, Inc)William Peck, MSW, President919.651.0974 or 919.622.4546
(mobile)[email protected]
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OS, Inc
“I’ve missed more than 9000 shots in my career.
I’ve lost almost 300 games.
26 times I’ve been trusted to take the game winning
shot and missed.
I’ve failed over and over and over again in my life.
And that’s why I succeed.“
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--Michael Jordan