Sustainable Food Pavilion | Expo Milano...

Sustainable Food Pavilion | Expo Milano 2015

Our vision of abundance


As our population reaches 9 billion

in 2050, we ask ourselves, how will

we feed our world?

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Global challenges demand

global engagement.

“The converging scarcity and challenge of providing food, water and energy represents the most critical intersection of issues for the world today.”

– Deborah Wince Smith, President & CEO, Council on Competitiveness

Innovation in food cultivation and

production, improved methods of

conventional and enhanced breeding,

as well as improvements in food safety,

packaging and distribution, come with

a promise to provide abundant,

nutritious food for all.

Reaching for abundance,

2015 and beyond...

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A global event, a global food movement.

Expo Milano 2015

• Attracting over 20 million to Expo 2015• Reaching 1 billion worldwide• Uniting 140 nations • 420 acre site in Milan, Italy, centrally located• Convenes for 6 months, May – October 2015

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Sustainable Food Pavilion95,000 sq. ft./8,888 sq. m.

* Source: Expo Milano 2015 estimates

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In 2015, the world will turn its attention to

Expo Milano 2015, the largest event ever

organized around food, reaching over

one billion* people worldwide.

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Engaging one billion

to feed nine billion.7

Aligning thought leaders and policy makers

around a cohesive course of action

Reach: 20,000 global leaders

Educating the public through discovery

and exploration

Reach: 9.5 million pavilion visitors

Motivating worldwide audience to make

a difference

Reach: one billion people


Welcome to the

Sustainable Food Pavilion



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A Summit Series convenes leaders

throughout the world to develop

an aligned action plan

Beginning now, Global Food Summits

will frame the discussion on food, advancing

a growing consensus that solutions are possible

and that we face an historic opportunity

for breakthrough change.

A time for real solutions.

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Already at the table are The World Bank, the Council on Competitiveness, Global Alliance on Food Security Research, AGree, University of California, Davis – and a growing number global visionaries and research institutions.


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Nashville, one of the most forward-thinking cities in North America, hosts the first Global Summit

The first Global Food Summit –

Nashville, November 14 and 15, 2012

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Culminating at Expo 2015, the series of

Global Food Summits on Sustainable Abundance

will continue around the world, aligning economically

and socially viable solutions that can assure safe

and nutritious food for everyone on earth.

Sustainable Food Pavilion will provide

a six-month opportunity for the public to experience

and understand new innovations and science-based

solutions that hold the best promise for a sustainable

and abundant future.

Presentations at the Sustainable Food Pavilion

will reach visitor audiences of 2.4 million* and over

one billion* through extended media exposure.

(Sources: Diplomatic Courier and Expo Milano 2015)*

Sustainable Food Pavilion

at Expo 2015

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Reaching for abundance.

LEVEL 1:

Atrium, Press and Conference Center

Thought leaders discuss the latest game-

changing innovations and scientific discoveries

in our Conference Center. Educational

exhibits actively engage international visitors

of all ages.

Ground LevelEarth Atrium, Press Center and Sustainability Auditorium Complex

• Pavilion Grand Entrance• Earth Atrium Showcase (semi-permanent)*• Conference Center Complex (175-seat auditorium, complete multi-media services)*

• Museum-style retail store, fully merchandised

* Event facilities and exhibitor spaces16

Visitors enter the Pavilion to enjoy exhibits

and live demonstrations or to attend

conferences, film screenings, entertainment,

events and presentations inside our

state-of-the-art Sustainability Auditorium.


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Sustainable Pathways LevelInteractive Exhibits and Theatre

• 17,000 daily visitors, estimated• Grand Entrance Ramp with three-story electronic Cornucopia display

• Continuous interactive experiential exhibits (20,000 sq. ft.)

• Sponsored Pathways Exhibits*• Immersive Motion Theatre• Exit Diorama, “The Importance of You”

* Event facilities and exhibitor space14

LEVEL 2:

Sustainable Pathways Exhibition

Lively, interactive, hands-on exhibits, simulated

scenarios and virtual demonstrations lead

visitors to a broader understanding of the

challenges choices and solutions for feeding

our world.

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Exhibits and visitor experiences

feature successful real-world models

and demonstrate their impact on

society.

SkyVista Level with exclusive glass verandaPrivate Event and VIP Facilities with Rooftop Balcony*

• Secure access area—entire floor for VIP use* 350 seat capacity (15,500 sq. ft./1,430 sq. m.)

• Concierge Desk staffed for reception and hospitality• Business Center with fully-equipped conference rooms and workspaces

• Press Center with insert stage and workstations• Sustainability Lounge for dining, events and seminars• Two stages, full kitchen and bar • Glass Veranda and balconies for events and presentations• Gallery Showcase areas for flexible displays

* Private event facilities and exhibitor spaces are located throughout the entire floor 20

LEVEL 3:

SkyVista Event Center

Special guests, official delegations and press

are welcomed for meetings and rooftop dining.

A specialized venue for VIP gatherings and

high-level discourse encourages global

collaborations for food sustainability.

A private, secure access floor facilitates

events and discussions, with staff and

services to accommodate the needs of

special guests and international dignitaries.


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Demonstration gardens and the

building’s NetZero energy systems

feature sustainable activities that can

reduce our global footprint.


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Plaza LevelExterior Exhibits, Gardens and Food Plaza

• Open-air classrooms and celebrity chef demonstration kitchens*• Slow and Fast Food Plaza with open-air eating area• Sustainable Systems Walkway and Dashboard• Demonstration gardens with water features• Exterior exhibits, aquaculture, rain capture and kinetic wind power

* Event facilities and exhibitor spaces

PLAZA LEVEL:

Sustainable Systems and Gardens

Visitors pass through an expansive outdoor plaza

surrounded by learning gardens and kintetic wind

energy and water features. A centrally located open

air food court invites 37,000 daily visitors to relax

on the open terraces, view live events and and enjoy

cultural food demonstrations.

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The time is now for real solutions.

Experts agree that the next 3 to 5 years will be critical.

Needed is a neutral convener to bring together the

world’s leading thinkers and policy makers in

productive, science-based discussions that will guide

us to a sensible, economically viable foundation

for global collaboration.

Sustainable Food Pavilion integrates:

Sustainable Food Pavilion Expo Milano 2015

Sustainable Food Pavilion is a uniquely

themed cornerstone global pavilion

building at Expo Milano 2015, with

interactive exhibits, theatre, press and

conference center, restaurants, retail

store and private event

Sustainable Food Pavilion Summits and Symposia Global Summit Series on Sustainable

Food Abundance leads up to the

opening of Expo Milano 2015 and

continues with symposia and

conferences for six months during Expo.


Sustainable Food Pavilion Virtual Pavilion

Global Online Experience enables users

from around the world to visit and in-

teract with exhibits, gaining an in-depth

understanding of research, stories and

innovations.

Sustainable Food Pavilion Leadership

Board of DirectorsJuan Pablo Cavelier | Chairman—Milano, ItalyGustavo Gaviria Angel | Director—Bogota, ColombiaSidney Rittenberg, Sr. | Director—Fox Island, WashingtonRalph I. Miller | Treasurer—Shanghai, ChinaCynthia H. Barbera | Secretary—San Francisco, California

Executive CommitteeJuan Pablo Cavelier | Executive Director—Milano, ItalyRalph I. Miller | Executive Producer—Kentfield, California and Shanghai, ChinaCheryl E. Harrison | Director of Development and Partnerships—San Francisco, California

Global Conferences & SymposiaDr. Scott T. Massey | Director Global Conferences & Symposia—Nashville, Tennessee

Global Development & FundraisingChuck Albers | Senior Director, Global Strategic Alliances—Seattle, Washington and Shunde, China Cheryl E. Harrison | Director of Development and Partnerships—San Francisco, California

Expo Milano 2015 Program CommitteeMatteo Gatto | Chief, Expo Theme Pavilions Architect—EXPO Milano, ItalyStefano Bracciantini | Thematic Spaces Department—EXPO Milano, ItalyGloria Zavatta | Partners Development, Sustainability Leader—EXPO Milano, ItalyViviane Urnau | Contributor Programmatic Development—Santa Catarina, BrazilGraciela Reyes | Contributor Programmatic Development—Mexico City, Mexico

Design and EngineeringJeremy Metz, AIA, LEED AP | Lead Architect—Shanghai, China (www.studio-san.com)Peter B. Lewis | Visitor Experience Design and Storytelling—Seattle, Washington (www.audisee.com)Douglas Trumbull | Ride and Imaging Systems Design—Southfield, Massachusetts (www.douglastrumbull.com)Jeff Carino | Visual Branding Design—San Francisco, California (www.clkdesign.com)Norm Schwab | Architectural and Show Lighting Design—Sausalito, California (www.lightswitch.net)

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Expo Team Experience

Dr. Gustavo Gaviria-Angel served as Ambassador on Special Mission for Colombia and Commissioner General of the Colombia Pavilion at the Shanghai Expo 2010. Dr. Gaviria was Senior Advisor in the Executive Director’s office at the World Bank, Department of Institutional Integrity from 1999 to 2004. Dr. Gaviria worked since 1974 in the coffee and finance industries in Colombia and is a third generation agriculturalist in the coffee industry of Colombia.

Juan Pablo Cavelier is the lead contact with Expo Milano 2015 officials. He served as Deputy Commissioner General of the Colombia Pavilion at Shanghai Expo 2010, responsible for all relations with Expo Officials and all other pavilions in the American and European sections of Expo Shanghai. Mr. Cavelier has a strong back-ground in global consumer marketing, international trade and agriculture.

Ralph I. Miller has produced and managed large-scale shows, theme parks and installations around the world for 30 years. Major shows include: 2008 Olympics in Beijing and Shanghai Expo 2010. Mr. Miller has produced and managed the media, architecture and style as lead designer for the Coca-Cola Pavilion and consultant to several other pavilions at Shanghai Expo 2010, while serving as Pavilion Director and Executive Producer for the Colombia Pavilion.

Cynthia H. Barbera is an international marketing and communications executive, with extensive experience in broadcast, cable and new media. She served as Vice-President Communications and Technology for Scholastic, Inc. a leading publisher for education. Ms. Barbera is an Emmy award-winning television producer, renowned for her work on programs focusing on the issues of environment, health and education. Most recently, Ms. Barbera was involved in Shanghai Expo 2010.

Peter B. Lewis Peter is an experience designer with over 40 years experience. As creative consultant to NIKE he worked on design of visitor experiences at the Olympics in Atlanta and World Cup in Paris. Peter’s work also includes development of the experience design for the Colombia National Pavilion at Shanghai Expo 2010, corporate pavilions for both Coca-Cola Co. and adidas at the Beijing Olympics. Peter is also a composer, published author and chief storyteller for SFP.

Direct access to global research and innovation

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“Scientific principles and practices are the foundation for sustainability of agriculture and a food system that can meet the needs of all people now and of future generations.”

– Dr. Tom Tomich, Director, Agricultural Sustainability Institute at UC Davis, W.K. Kellogg Endowed Chair in Sustainable Food Systems

Academic Partner: UC Davis

Global Academic LeadershipLinda P. B. Katehi, PhD | Chancellor, UC Davis Ralph Hexter | Provost and Executive Vice Chancellor, UC DavisNeal Van Alfen, PhD | Dean, College of Agricultural and Environmental Sciences, UC Davis

Academic Advisory CouncilMr. Raoul Adamchak | Organic Farmer, Market Garden and CSA Coordinator, UC Davis Student Farm —Coauthor, Tomorrow’s TableDr. Lindsay Allen | Adjunct Professor, Department of Nutrition—Director, USDA ARS Western Human Nutrition Research CenterDr. Kent J. Bradford | Professor, Department of Plant Sciences—Academic Director Seed Biotechnology CenterDr. Caroline De la Peña | Professor, UC Davis Humanities InstituteDr. J. Bruce German | Professor, Food Science and Technology—Director, Foods for Health Institute —John E. Kinsella, Endowed ChairDr. Louis E Grivetti | Professor Emeritus, NutritionDr. Clare Hasler-Lewis | Executive Director, Robert Mondavi Institute for Wine and Food ScienceDr. Martina Newell-McGloughlin | Associate Adjunct Professor, Plant Pathology—Director of Life and Health Sciences ResearchDr. Frank Mitloehner | Associate Professor and Air Quality Cooperative Extension Specialist, AnimalScience—Director, Agricultural Air Quality CenterDr. Raymond Rodriguez | Professor, Molecular and Cellular Biology—Director, Center of Excellence in NutritionDr. Pamela Ronald | Professor, Plant Pathology; Coauthor, Tomorrow’s Table—Director of Grass Genetics, Joint Bioenergy Institute, Emeryville, CADr. Thomas Tomich | Professor, Human and Community Development—Professor Environmental Science and Policy—Director, Agricultural Sustainability Institute at UC Davis— Director UC SustainableAgriculture Research & Education Program—W.K. Kellogg Endowed Chair in Sustainable Food SystemsDr. Jean VanderGheynst | Professor, Biological and Agricultural Engineering—Associate Dean, Undergraduate Study, College of EngineeringDr. Alison Van Eenennaam | Animal Genomics & Biotechnology Cooperative Extension Specialist, Animal Science Global Advancement Dr. Sharon Shoemaker | Executive Director, California Institute of Food and Agricultural Research (CIFAR)

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Worldwide University Research Collaborators

ArgentinaUniversidad Nacional de Cuyo

AustraliaUniversity of Melbourne

BrazilEmpresa Brasilerira de Pesquisa Agropecuaria (EMBRAPA) (GAFSR)* Universidade Federal do ParaUniversidade Federal de UberlandiaUniversidade Federal Rural de PernambucoBrazilian Federal Agency for support and evalua-tion of Graduate Universidade Federal de AlagoasNational Council for Scientific and Technological DevelopmentUniversidade do Estado de Santa CatarinaUniversidade de Sao Paulo, Fac. De Zootecnia e Engenharia de AlimentosUniversidade Federal do Vale do São Francisco

CambodiaRoyal University of Agriculture

ChileUniversity of TarapacaInstituto de Desarrollo AgropecuarioUniversity of Bio-BioPontificia Universidad Catóica de ChileUniversidad Diego PortalesUniversidad Catolica del NorteUniversidad de La SerenaUniversity of TalcaCentro de Estudios Avanzados en Zonas AridasUniversity of ChileUniversidad de ConcepciónAVS Chile S.A.,Instituto de Investigaciones Agropecuarias

ChinaZhejiang Forestry UniversityBGI (formerly known as Beijing Genomics Institute)CHIC Group, Ltd. Zhejiang University Zhejiang Academy of Agricultural SciencesBeijing University of Chemical Technology

As the world’s leading

university in food, agriculture,

nutrition and the environment,

the University of California,

Davis is the “Lead Academic

Partner” for the Sustainable

Food Pavilion Inc. along with

a global network of Interna-

tional Academic Collaborators,

including the Global Alliance

on Food Security Research

(GAFSR)*.

UC Davis is a world leader in

sustainability-related research

and instruction, applied tech-

nology, and transformative

projects and programs that

advance knowledge and serve

as models for the world. As

a member of the Association

of American Universities, it

is ranked as #1 in the United

States for faculty research

excellence in agricultural and

soil sciences, food science and

technology, plant, animal and

veterinary sciences, environ-

ment and ecology.

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China - Continued Chinese Academy Of Agricultural Sciences CAAS (GAFSR)*Shandong Uniiversity of TechnologyThe Third Military Medical UniversityChinese Academy of Sciences - Institute of Geographic Sciences and Natural Resources ResearchChina Agriculture UniversityDonghua UniversityChina University of Petroleum-BeijingCOFCO Corporation (China National Cereals, Oils and Foodstuffs Corporation)Sichuan UniversityWenzhou Medical UniversityWuhan Textile University Peking UniversityTongji UniversitySun Yat-Sen UniversityChongqing University China University of Political Science and LawHebei UniversityNanjing UniversitySichuan Agricultural UniversityCity University of Hong Kong

ColombiaLa Universidad de la SabanaPontificia Universidad Javeriana

Costa RicaCosta Rica Institute of Technology

DenmarkUniversity of Copenhagen

EgyptConsortium of 4 Egyptian universities: Alexandria, Ben Sweif, Cairo, and ZagazigMinistry of Agriculture and Land Reclamation

EnglandUniversity of Warwick

France Institute National de la Recherche (INRA) (GAFSR)* Oniris (Nantes-Atlantic National College Of Veterinary Medicine, Food Science And Engineering)

and Global Academic Networks

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PolandWroclaw University of Technology

RomaniaNational Institute of Materials PhysicsUniversity “Politehnica” of Bucharest

SenegalCheikh Anta Diop University of Dakar

SpainInstitut de Recerca I Tecnologia AgroalimentariesNeiker-Instituto Vasco de Investigacion y Desarrollo AgrarioUniversidad Politecnica de ValenciaUniversitat de LleidaUniversity of Sevilla

SwedenUniversity of Dance and Circus

TaiwanNational Chung-Hsing UniversityChang Gung UniversityNational I-lan University

ThailandKing Mongkut’s University of Technology ThonburiKasetsart UniversityAssumption UniversityThe Thailand Research Fund

The NetherlandsWageningen University & Research Center (GAFSR)*

New Zealand Massey University (GAFSR)*

TurkeyIstanbul Aydin UniversityMiddle East Technical UniversityNamik Kemal UniversityUniversity of Gaziantep

UAEUnited Arab Emirates University

VietnamThai Nguyen University of Agriculture and ForestryHanoi University of AgricultureHanoi University of Mining and Geology

Japan - Continued Nara Institute of Science and TechnologyUniversity of the Sacred Heart Kwansei Gakuin UniversityDoshisha Women’s College of Liberal ArtsTokyo University of Agriculture and TechnologyTSUDAHitotsubashi UniversityKyushu UniversityUniversity of Shizuoka

KoreaKookmin UniversitySeoul National UniversitySookmyung Women’s UniversityPohang University of Science and TechnologyKyung Hee UniversityEwha Woman’s UniversityHankuk University of Foreign StudiesKonkuk UniversityYeungnam UniversityHyo Soo Lee President Baekseok UniversityElectronics and Telecommunications Research InstituteChung-Ang UniversityNational Veterinary Res. & Quarantine Service, the Ministry for Food, Agriculture, Forestry & FisheriesThe Catholic University of Korea

KuwaitKuwait Institute for Scientific Research

LithuaniaSiauliai University

MongoliaThe Mongolian State University of Agriculture

NorwayNorwegian School of Veterinary ScienceNorwegian University of Life SciencesUniversity of Oslo

PakistanNorth-West Frontier Province Agriculture University-Peshawar

PeruNational University of the Peruvian Amazon Pontificia Universidad Católica del Perú

GermanyHochschule fur Technik und Wirtschaft Dresden - University of Applied Sciences DresdenHeinrich Heine University DusseldorfRWTH Aachen UniversityEberhard Karls University of TubingenUniversity of Heidelberg

GreeceAmerican College of Greece-Deree College, Cen-ter of Post Lyceum Education

IndiaNational Law School of India UniversityUniversity of MadrasSRM UniversityAmrita Vishwa Vidyapeetham (University)

IndonesiaDiponegoro University

IranUniversity of Tehran

IrelandNational University of Ireland, MaynoothNational University of Ireland, Galway

ItalyIstituto Zooprofilattico Sperimentale delle VeneziePolitecnico di TorinoUniversity Cattolica del Sacro CuoreIstituto Zooprofilattico Sperimentale dell’Abruzzo e del Molise “G. Caporale”Universita degli Studi di Roma “La Sapienza”University of SalernoUniversita degli studi di SassariUniversity of Gastronomic Sciences

JapanKinki UniversityOchanomizu UniversityTokyo University of Science, Center for Promotion of InternationalizationRyukoku UniversityNagoya University of Arts and SciencesSaga UniversityDokkyo UniversityTohoku University Tottori UniversityKagawa University

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Contacts:

Office Reception:+ 1 [email protected] Europe:Corso Italia 47, Milan 20122, Italy +39.347.5491442

China:Zendai Cubic Edifice Suite 170458 Changliu StreetShanghai, China 200122+21.3872.2226

United States:301 Junipero Serra Blvd.Suite 220, San Francisco, California 94127 USA+1.415.337.5755

Websites:www.sfp2015.orghttp://en.expo2015.org

Juan Pablo Cavelier LozanoChairman & Executive Director, [email protected] +39.347.5491442 italy mobile

Ralph I. MillerExecutive Producer, [email protected]+1.415.250.9500 usa mobile +86.150.0112.7325 china mobile

Cynthia H. BarberaSecretary of the Board, Co-Founder [email protected]+1.415.235.7804 usa mobile

Cheryl E. Harrison Senior Director, Development and [email protected]+1.415.336.6280 usa mobile

Dr. Scott T. Massey Senior Director, Global Conferences and [email protected]+1.615.308.8571 usa mobile

Chuck Albers Senior Director, Global Strategic [email protected]+1 208.419.9491 usa mobile +86.135.0900.5364. china mobile

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Sustainable Food Pavilion, Inc. (SFP) is a not-for-profit charitable organization funded by contributions from and in partnerships with individuals, foundations, corporate and official sponsors. SFP’s assets are dedicated to the furtherance of qualifying food research and food-related education and communication. SFP retains ultimate authority to use contributions at its sole discretion consistent with its Charter. Federal Employer Identification Number: 45-2710861

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© 2012 Sustainable Food Pavilion Inc.

Our vision of abundance is for every woman, man and child on earth to enjoy nutritious food every day and have the vital energy and sustenance to lead a productive, meaningful life.

We believe this vision can come true.

Sustainable Food Pavilion | Expo Milano...

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