Sustainable Destination Management, Case Studies from Brazil
26
www.gstcouncil.org Sustainable Destination Management, Case Studies from Brazil Dr. D’Arcy Dornan Ayako Ezaki GSTC Brazil Country Representative, GSTC Trainer Training Director, GSTC Sustainable Tourism Training Program (STTP)
-
Upload
global-sustainable-tourism-council -
Category
Travel
-
view
237 -
download
1
Transcript of Sustainable Destination Management, Case Studies from Brazil
www.gstcouncil.org
Sustainable Destination Management, Case Studies
from Brazil
Dr. D’Arcy Dornan Ayako Ezaki
GSTC Brazil Country Representative, GSTC Trainer
Training Director, GSTC Sustainable Tourism Training Program (STTP)
www.gstcouncil.org
Boost Your Sustainability Skills
Be among the first in 2017 to earn the NEW GSTC Certificate in Sustainable Tourism by joining our first online course (April 3-28), led by Dr. D’Arcy Dornan.
Learn more & join: http://bit.ly/sttp-online17q2
Early-bird registration deadline: February 15th
www.gstcouncil.org
Int’l Year of Sustainable Tourism for Development (IY2017)
“The International Year aims to support a change in policies, business practices and consumer behavior towards a more sustainable tourism sector that can contribute to the SDGs.”
http://www.tourism4development2017.org
www.gstcouncil.org
Which of the five key areas of #IY2017 are YOU most excited about? 1. Inclusive and sustainable economic growth. 2. Social inclusiveness, employment and poverty reduction. 3. Resource efficiency, environmental protection and
climate change. 4. Cultural values, diversity and heritage. 5. Mutual understanding, peace and security.
Question
www.gstcouncil.org
GSTC Criteria for Destinations
www.gstcouncil.org
Which sector do you represent? 1. Destination 2. Government 3. Private Sector 4. NGO 5. Other
Question
7
www.gstcouncil.org
What Is a Destination?
A tourism destination is defined as “a geographic area currently or potentially attractive to tourists”.
When discussing sustainable tourism standards for destinations, think of a destination as a unified entity of communities, tourism-related activities, and the cultural and ecological surroundings, and consider cumulative impacts of all tourism activities.
www.gstcouncil.org
• To guide businesses looking to engage in destination stewardship.
• To aid consumer choice. • As a common standard for media when
discussing sustainable tourism. • To support certification program
development in the destination. • As baseline standards for governments
and NGOs. • To guide regulatory and legal framework
development. • As a tool for education and training.
How Can the GSTC Destination Criteria Be Used?
www.gstcouncil.org
GSTC CRITERIA FOR DESTINATIONS
Section A. Destination Sustainability Management
www.gstcouncil.org
Of the following key management-related issues, which one presents the biggest challenge for your destination? 1. Access for All 2. Crisis and Emergency Management 3. Tourism Promotion 4. Sustainability Strategy 5. Public-Private Partnerships
Question
www.gstcouncil.org
GSTC-D (A) Sustainability Management A1. Sustainable Destination Strategy
A1. The destination has established and is implementing a multi-year tourism strategy that is publicly available, is suited to its scale, that considers environmental, economic, social, cultural heritage, quality, health, safety, aesthetic issues, and was developed with public participation.
www.gstcouncil.org
GSTC-D (A) Sustainability Management A1. Sustainable Destination Strategy
Source:h*ps://goo.gl/JuPbbe
www.gstcouncil.org
Sustainable destination strategy A plan of action, based on stakeholder consultation and engagement, which sets out the agreed vision, objectives and direction for sustainable tourism in a destination and designed to be used as a basis for identifying destination management actions.
& Glossary
www.gstcouncil.org
A2. The destination has an effective organization, department, group, or committee responsible for a coordinated approach to sustainable tourism, with involvement by the private sector and public sector. This group is suited to the size and scale of the destination, and has defined responsibilities, oversight, and implementation capability for the management of environmental, economic, social, and cultural issues. This group’s activities are appropriately funded.
GSTC-D (A) Sustainability Management A2. Tourism Management Organization
www.gstcouncil.org
GSTC-D (A) Sustainability Management A2. Tourism Management Organization
www.gstcouncil.org
A8. Where appropriate, sites and facilities, including those of natural and cultural importance, are accessible to all, including persons with disabilities and others who have specific access requirements. Where such sites and facilities are not immediately accessible, access is afforded through the design and implementation of solutions that take into account both the integrity of the site and such reasonable accommodations for persons with access requirements as can be achieved.
GSTC-D (A) Sustainability Management A8. Access for All
www.gstcouncil.org
World Travel Market (WTM), 2014 World Responsible Tourism Award – Overall Winner Category: Best for People with Disabilities • Hotel Fazenda Campo dos Sonhos & Parque dos Sonhos Accessibility and Sustainability in Tourism - Influencing the development of a Tourist Destination
www.gstcouncil.org
A13. The destination has a crisis and emergency response plan that is appropriate to the destination. Key elements are communicated to residents, visitors, and enterprises. The plan establishes procedures and provides resources and training for staff, visitors, and residents, and is updated on a regular basis.
GSTC-D (A) Sustainability Management A13. Crisis and Emergency Management
www.gstcouncil.org
GSTC-D (A) Sustainability Management A13. Crisis and Emergency Management
www.gstcouncil.org
A14. Promotion is accurate with regard to the destination and its products, services, and sustainability claims. The promotional messages treat local communities and tourists authentically and respectfully.
GSTC-D (A) Sustainability Management A14. Promotion
www.gstcouncil.org
GSTC-D (A) Sustainability Management A14. Promotion
Source:h*p://inicia7vassustentaveis.turismo.gov.br/
www.gstcouncil.org
GSTC DESTINATION PROGRAM
23
www.gstcouncil.org
The GSTC Destinations Program helps destinations across the globe understand how to systematic apply the GSTC Criteria to improve destination sustainability.
• Benefit from GSTC expert analysis of the destination, and customized recommendations.
• Build capacity among stakeholders in the GSTC Criteria and sustainable destination management.
• Learn the destination's current sustainability status according to the GSTC Criteria.
About the GSTC Destination Program
24
www.gstcouncil.org
WHY GSTC Assessment?
As a result of GSTC Assessment, a destination will be able to: • Compare sustainability performance across sustainability pillars. • Understand best practices, to improve efficient resource use and
effective policy decision making. • Prioritize next steps to address sustainability risks and opportunities. • Identify concrete actions necessary to comply with GSTC Criteria for
Destinations and—if desired—pursue certification by a GSTC Approved program.
25
www.gstcouncil.org
WHY GSTC Assessment?
As part of short- and long-term benefits of GSTC Assessment, a destination can expect to: • Generate positive marketing about the destination's commitment to
sustainability. • Improve destination governance, policy making, stakeholder
engagement, and performance. • Develop a baseline for sustainability monitoring, to track progress
over time along the GSTC Criteria.
www.gstcouncil.org
THANK YOU!
Join the STTP Online Course (2017 Q2)
Dates: April 3-28, 2017 Trainer: Dr. D’Arcy Dornan Register: http://bit.ly/sttp-online17q2
Contact Us GSTC Sustainable Tourism Training Program (STTP)
