Sustainable Design -...
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Sustainable DesignPertemuan 09
Packaging Redesign Projectfor Sustainable Design
Oleh Chara SusantiBerdasarkan Outline dari Ratna Cahaya
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Packaging Design
• Apa yang dimaksud dengan kemasan?• Apa fungsi kemasan?• Berdasarkan kemasan yang Anda bawa,
elemen desain apa saja yang– Wajib ada– Diperlukan dalam kasus tertentu tergantung jenis
produk– Bersifat artistik pendukung komunikasi
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Contoh Proses Desain Kemasan
Chuck Groth memberi contoh proses desain kemasan dengan studi kasus “(Baking Mix) Quick & Easy to make Blueberry Muffins”*
1. Mengerti masalah dan menentukan solusi. Misalnya visual kemasan harus menunjukkan kualitas, jelas, dan terorganisir.
2. Menentukan hirarki, membuat list elemen dan menentukan letak elemen pada panel.
* Chuck Groth, Exploring Package Design (NY: Thomson Delmar Learning, 2006), 72-73.
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Elemen Desain Kemasan
1. Nama produk2. Nama perusahaan3. Logo (di setiap panel)4. Ilustrasi (foto/gambar)5. Slogan6. Instruksi saran penyajian7. Diagram penyajian8. Resep tambahan9. Informasi nutrisi10. Berat bersih
11. Bahan12. Alamat perusahaan/telp
suara konsumen/alamat website,
13. Universal Product Code (UPC) barcode
14. Simbol recycle15. Instruksi membuka
kemasan.* Chuck Groth, 47-48.
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...Studi kasus “(Baking Mix) Quick & Easy to make Blueberry Muffins”
3. Membuat sketsa thumbnail, membuat alternatif komposisi visual, peletakkan, ukuran elemen, kombinasi warna, alur informasi, dan pemilihan font.
4. Pemetaan, mengaplikasikan hirarki elemen pada panel sesuai sketsa terpilih.
5. Mengaplikasikan desain pada template kemasan.6. Membuat mock-up,
untuk melihat bagaimana tampilan kemasan di tangan, dilihat dari sudut dan jarak berbeda, dan diletakkan pada kemasan pesaing. Mock-up dibuat dengan material yang memang akan diproduksi, agar dapat lebih tepat menilai tampilan.
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Sustainable Packaging Design
1. Eksplorasi pemilihan material2. Eksplorasi struktur kemasan3. Eksplorasi efisiensi penggunaan material4. Eksplorasi efisiensi penggunaan tinta5. Pola penggunaan kemasan
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1 Eksplorasi pemilihanmaterial
menemukan material yang lebihsustainable tanpa mengurangi
fungsi ekonomi dan sosial
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1. Menggunakan kertasbiodegradable?
2. Menggunakan plastik ramahlingkungan?
3. Menggunakan bahanbeling?
4. Menggunakan aluminium?5. Menggunakan recycled
corrugated ?6. Menggunakan material
alternatif lain?
Pertimbangkan berat saatdistribusi, keamanan isi, biayadan kemungkinan direalisasikan
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Pan - Non Plastic Bread Packaging
http://lovelypackage.com/student-work-leslie-ortiz/#more-20234
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Molded recycled paper
Pangea Organics
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Eco Way – Take Away Packaging
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http://www.designboom.com/project/eco-way-ecological-take-away-packages/
Eco Way – Take Away Packaging
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Harvest Hills
http://lovelypackage.com/student-work-jose-rivas/
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Premium Thai Pomelo
http://www.thedieline.com/blog/2012/6/18/eco-sustainable-premium-thai-pomelo-packaging.html
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Kemasan alteratif
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Vegetable Tag - Seed Paper
http://lovelypackage.com/student-work-ben-huttly/
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Solar Mill – Seed Paper
http://www.botanicalpaperworks.com/blog/read,article/273/seed-paper-packaging-for-solarmillhttps://www.facebook.com/SolarMill
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2Eksplorasi strukturkemasan
untuk menemukan desainkemasan yang kreatif dan bisa
menjadi solusi sampahkemasan, mengurangi jejak
karbon.
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1. Isi ulang?2. Memperpanjang usia
produk? (alih fungsi)
Pertimbangkan ukuran, beratsaat distribusi, dan keamananisi.
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3 Eksplorasi efisiensipenggunaan material
untuk meminimalisir ukuranmaterial yang digunakan dan
limbah yang dihasilkan.
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1. Meminimalisir jumlahmaterial kemasan?
Pertimbangkan potongan, limbah, proses produksi, danbiaya.
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Box packaging
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Ebay Box Packaging
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Box lipat
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Teatul – Eco Friendly Colors & Material
http://lovelypackage.com/teatul/#more-23122
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GuacTruck
Packaging for a quick service mobile eatery in Manila, Philippines.Inspired by origami, the packaging resembles a bud that blooms into a flower when opened. It was created with sustainability in mind, being only one piece of paperboard with no glue or plastic.http://www.packagingoftheworld.com/2012/04/sustainable-origami-food-box.html
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http://www.packagingoftheworld.com/2012/04/sustainable-origami-food-box.html
GuacTruck
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Struktur tanpa lemTANPA LEM
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4Eksplorasi efisiensi penggunaan tinta
1. Jumlah warna?2. Area warna?
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Sugar Daddy’s
http://lovelypackage.com/sugar-daddys/#more-24936
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Pavilion Garden
http://lovelypackage.com/pavilion-garden/#more-25436
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5 Pola penggunaan kemasan
a. Fungsi Gandab. Pakai Ulang Konsumen banggac. Biodegradabled. Kembalikan pada produsen Konsumen melaksanakan
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Spoonin
http://www.feeldesain.com/spoonin-design-coffee-spoon.html
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The Silk Road– fabric packages for organic, high quality rice. The package can be reversed and used again inside out.
http://lovelypackage.com/student-work-yonatan-sheinker/#more-26050
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Box rak botol anggur
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2. Alih fungsiPackaging hanger
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Efisiensi material
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Efisiensi material
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Efisiensi material
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Box kap lampu
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Box kap lampu
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Bag board game
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Burgerville
http://www.thedieline.com/blog/2012/5/2/burgerville-sustainable-packaging.html
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Burgerville
http://www.thedieline.com/blog/2012/5/2/burgerville-sustainable-packaging.html
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Burgerville
http://www.thedieline.com/blog/2012/5/2/burgerville-sustainable-packaging.html
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Stanley Honey (Honey Jar Pot)
http://www.thedieline.com/blog/2008/9/26/honey-honey.html
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Biodegradable in 60 days
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Project Sustainable Packaging
1. Eksplorasi material baru atau argumentasi prinsip sustainable pada desainkemasan awal
2. Eksplorasi struktur yang lebih sustainable3. Eksplorasi penggunaan materi4. Efisiensi penggunaan tinta5. Pola penggunaan-Pertimbangkan logika realisasi project, termasuk material, produksi, transport, disposal-Pendekatan yang dilakukan tidak diperkenankan mirip dengan contoh dalammateri- Prinsip desain harus diterapkan dengan benar- Target:
- Pertemuan X: konsep material baru dan struktur baru disertai sketsa- Pertemuan XI: visual struktur baru, efisiensi penggunaan tinta, dan pola penggunaan
- Penilaian : Progress per target (25), Logika (15), Good Design (30), Green Design (30)