Sustainable Brands and Green Marketing in the 21st Century

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Sustainable Brands for the 21st Century Jacquelyn Ottman J. Ottman Consulting

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Presentation on sustainable products, marketing, trends, and tips from Jacquelyn Ottman. Learn more about Sustainable Business & Design at: http://sustainablelifemedia.com

Transcript of Sustainable Brands and Green Marketing in the 21st Century

Page 1: Sustainable Brands and Green Marketing in the 21st Century

Sustainable Brands for the 21st Century

Jacquelyn OttmanJ. Ottman Consulting

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©2003 J. Ottman Consulting, Inc.

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Focus on Primary Benefits

©2003 J. Ottman Consulting, Inc.

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•••••••••••••••

©2003 J. Ottman Consulting, Inc.

Gallup Poll, March 2008

“Problems Facing the CountryThat You Worry About A GreatDeal”

Quality of Economy 60%

Availability andAffordability of Health Care 58%

Environment 40%

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Be Transparent

©2003 J. Ottman Consulting, Inc.

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Start from the Inside Out

©2003 J. Ottman Consulting, Inc.

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©2003 J. Ottman Consulting, Inc.

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©2003 J. Ottman Consulting, Inc.

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©2003 J. Ottman Consulting, Inc.

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Promote ResponsibleConsumption

©2003 J. Ottman Consulting, Inc.

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Become a Brand Steward

©2003 J. Ottman Consulting, Inc.

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Eco Innovate

©2003 J. Ottman Consulting, Inc.

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In Conclusion

©2003 J. Ottman Consulting, Inc.

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PLAY BALL!

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