Sustainability Report 2014 (Condensed)
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Transcript of Sustainability Report 2014 (Condensed)
Sustainability Summary2014
Table of Contents
A Message from our President ..................................................................................
About Swiss Travel ....................................................................................................
The Certificate of Sustainable Tourism ......................................................................
The Social Axis: becoming a good neighbor .............................................................
Philanthropy: the love for mankind .............................................................
The Santa Ana Alliance (SAA) .....................................................................
Working for our children’s education .........................................................
The members of Swiss Travel: developing our staff ......................................
The Green Axis: working with nature in mind ..........................................................
The Economical Axis: ensuring the continuity ..........................................................
Agents of Development ..............................................................................
The responsible consumer ..........................................................................
The responsible employer ...........................................................................
The Customer Axis: the Accent on Service ...............................................................
Future plans .............................................................................................................
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A Message from our President
For over a decade, Swiss Travel has rigorously enforced sustainable
practices in its daily operations, believing that working with this
purpose helps our organization become a much more active and
responsible part of our planet and the contribution we are willing to
leave for future generations. The Sustainable Tourism Certification
(CST) Swiss Travel has achieved is one of the most important
recognitions any organization can hold in Costa Rica when
sustainability and environmental protection are pursued.
Modifying our mindset towards more sustainable practices has allowed Swiss Travel to present a
more complete vision to our clients and expanding these efforts even into the operation of our
business partners, our customers, staff and the communities we serve; and, while doing so,
reducing the impact on the natural, cultural, social and economic resources we interact with.
Promoting this philosophy with all our staff members and suppliers, makes them an important part
of a process that reaches all corners of Costa Rica, with measures that help achieve higher levels of
efficiency, develop new business operational standards and enforce long-term environmental
programs, providing sustainable economic development within the communities we operate in.
We firmly believe that the tourism industry is reaching new heights in Costa Rica and that the
development and application of new sustainable practices and will safeguard the wellbeing of
future generations.
Emilia Gamboa
President, Swiss Travel
About Swiss Travel
Over the span of more than four decades, Swiss Travel has led the tourism industry in Costa Rica as
a proud tour operator, offering the most complete variety of services for individual travelers, groups,
incentives and cruise ship travelers from all over the world.
Our trusted and recognized services include touristic advisors, high quality controls, the use of the
latest technology, world class tour guides and 24/7 customer service and support. These elements,
combined with creative and tailor made programs, allow us to guarantee the satisfaction of our
customers as well as the best traveling experience in the country, complemented with fine-tuned
and well-orchestrated services that exceed all expectations.
Being able to offer the most complete variety of touristic products and to protect the environment
while doing so has been one of the key objectives Swiss Travel has pursued over these years,
respecting the amazing beauty and culture of a country that has been blessed by nature with some
of the most diverse biological environments in the planet.
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The Certificate of Sustainable Tourism
We believe that great experiences can only happen in places that are also great to live, not just to
visit.
Becoming a sustainable company and a productive member of a new age of doing business, is an
enormous challenge in a path of multiple rewards. In 2006, Swiss Travel reached a turning point
and since then, has pursued a way to fully integrate this concept into the very heart of the company.
From this moment on, the corporation has brought together both its strategic and operational
visions to become a transversal element in everything it does.
The Certificate for Sustainable Tourism (CST) is a free and governmental certificate that evaluates
touristic companies in accordance to how much they adhere to a sustainable model of doing
business.
The CST evaluates four main elements through an audit consisting of relevant criteria, which the
volunteering company must fulfill and support with field and documentary evidence.
• Relation with the natural environment and good environmental practices.
• Internal organization and overall economic stability.
• Relation with social groups, communities, workers, suppliers, business partners and
stakeholders.
• Customer satisfaction and mechanisms to ensure safety, communication, ethical commercial
practices, as well as environmental and cultural education thought the services offered.
The Social AxisBecoming a good neighbor
The main objective behind the efforts conducted by Swiss Travel in the social axis pursue to
become a good neighbor, a good boss, a good business partner and a good leader in the tourism
industry. Costa Rica is immersed into a new era of doing business and companies are conscious
that they cannot operate in an isolated bubble, they must adopt the new social and economic
realities of different social groups that can be affected in both positive and negative ways.
Swiss Travel is committed to end with children exploitation, especially in the sexual and
commercial aspects. Reinforcing this objective we have signed the ‘Code of Conduct against
Commercial Sexual Exploitation of Children and Adolescents on Travel and Tourism’, a national
program led by the Tourism Board and the Children’s Protection Agency, and also ‘The Code’
(International ECPAT network), ratifying our commitment to stop this criminal activity, both
nationally and internationally. Through workshops, internal practices, external signs and contract
clauses we can also identify and denounce this misconduct, while at the same time operating with
a zero tolerance policy towards them.
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Philanthropy: The Love for Mankind
Swiss Travel was part of a series of activities that helped bring communities together and to improve
the lives of many people through them.
• A donation of 50 schools desks and a Christmas gift for the children was made in favor of the
elementary school at the indigenous community of Quitirrisí. This donation will allow children
to receive their education properly equipped. Through this donation we have also helped the
‘Maná Foundation’, a Christian center that builds and sells these desks to fund a rehabilitation
center for former drug addicts.
• The Christian organization ‘Obras del Espíritu Santo’, an organization that provide services,
shelter and food completely free of charge to nearly 60.000 people living in conditions of
extreme poverty all over Costa Rica also received an important donation on behalf of Swiss
Travel.
• The community of La Promesa also benefited through Swiss Travel’s collaboration during 2014.
This is one of the poorest communities of Santa Ana and its elementary school at La Promesa is
attended by children that live in extremely difficult conditions. We have worked with this
community through the development of workshops on important subjects.
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The Santa Ana Alliance (SAA)
The Santa Ana Alliance (SAA) is a private-public alliance conformed by a little over 80 companies
that work together with Santa Ana’s local government and whose mission is to coordinate, promote
and execute actions that seek the sustainable development of the community, integrating the
private-sector with the support from local authorities into different activities that work towards the
development of its social and environmental surroundings.
Swiss Travel and the SAA work continuously with local schools. The Costa Rican Education and
Environmental Ministries have signed an agreement to pursue the Blue Flag Program Certification,
a social and environmental program that spans nationwide and pretends to incorporate all of Costa
Rica’s public schools. To this date, more than 10.000 young men and women were impacted
positively by this program, already active across 27 education centers. Swiss Travel has played a
very important role in this process, as coordinator for the development and deployment of a series
of different seminars and workshops, as well as following up on the proper evolution of most of the
programs developed by the SAA.
The SAA, executed a reforestation program for the community of Santa Ana with the help of
University of Costa Rica (UCR), in which the staff members of participating companies planted
their own seeds, helping restore certain public spaces and reduce the carbon footprint of the
companies in the community.
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Working for Our Children’s Wellbeing
We believe that the development of education is one of the most important elements that will
positively produce change in our society. This is the reason why Swiss Travel has been working
closely with Brasil de Santa Ana’s elementary school, a center that provides education to over 200
children, giving them more personalized attention and support. Important health aspects from the
community were covered through workshops and the development of administrative tools and
operational procedures for a waste management center.
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The Members of Swiss Travel: Developing our Staff
Motivated staff members are always more productive, more creative and more engaged with the
vision of the organization they work with. At Swiss Travel, we strive to keep a highly motivated
team of professionals as part of our staff. Appreciating what each one of these individuals brings to
the team, developing both their strengths and overcoming their areas of opportunity will help Swiss
Travel achieve a new level of excellence in our services.
Different team building activities brought our staff closer together and helped improve aspects such
as team work, communication and problem solving abilities, energizing our whole staff.
We have also discussed in great depth the social and environmental aspects of waste, water, energy,
biodiversity and our company’s commitment toward the protection of children and adolescents
from sexual exploitation in the travel and tourism industry.
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Wastemanagement
71%
Rec
ycle
d
land
fill29%
for
1 yea
r
348.000of the most energy efficient
available in the countryLED lights
ElectricityBetween 2012-2014Monthly Reduction
516 kWh
-12.15%
WaterConsumption Between
20122014
OWNplanttreatment
Was
teW
ater&
degrades the organic components
or 14823 gallons/month
Wastemanagement
71%
Rec
ycle
d
land
fill29%
for
1 yea
r
348.000of the most energy efficient
available in the countryLED lights
ElectricityBetween 2012-2014Monthly Reduction
516 kWh
-12.15%
WaterConsumption Between
20122014
OWNplanttreatment
Was
teW
ater&
degrades the organic components
or 14823 gallons/month
The Green AxisWorking with Nature in Mind
384year pe
r
Paper
saving
dramatic 73%reduction in
paperconsumption
Sustainability Report 2014
-13%
2013
2014
Carbonfootprint
51.2 tons/year
45.1tons/year
The Green AxisWorking with Nature in Mind
384year pe
r
Paper
saving
dramatic 73%reduction in
paperconsumption
Working with Nature in MindSustainability Report 2014
-13%
2013
2014
Carbonfootprint
51.2 tons/year
45.1tons/year
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The Economical AxisEnsuring the Continuity
The economic factor is always present in any company, but rarely do companies realize the
important role this element plays between the social and environmental aspects, and even rarer to
find it managed in an adequate manner.
All companies strive to endure, to grow and to develop the necessary mechanisms to ensure their
own survival on the market, and Swiss Travel is no exception to this rule. However, we are aware
that ensuring our continuity depends also on the well-being of our stakeholders, collaborators,
clients, partners, suppliers, community members and organizations, among others. We have
become active members of our community in order to work together to better our surrounding
conditions.
Agents of Development
We believe that tourism can be an important agent of development for local communities as long
as it is well administered. Swiss Travel has worked closely with the communities at the Osa
Peninsula, in the Southern Pacific; one of the most biological diverse regions of Costa Rica, and it
is in desperate need of responsible development that can increase the quality of life for its
inhabitants, without harming the environment and ensuring a better quality of life for its
inhabitants.
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The Responsible Consumer
Most of the environmental impacts of a service company, like ourselves, is allocated in the goods
we purchase. Working hand in hand with our supply chain and establishing policies and
mechanisms that evaluate goods and suppliers has been part of the efforts made in order to reduce
and monitor our environmental footprint.
The Responsible Employer
Workers spend a great deal of their time in their companies, and it is only fair that their companies
make efforts to make this time more enjoyable. Through efforts like the ‘Asociación Solidarista’
(Solidarity Association), Swiss Travel staff members are able to get additional social benefits,
discounts when purchasing certain goods and health services such as lab tests and nutritional
advice.
SwissAse
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The Customer AxisThe Accent on Service
Swiss Travel puts the accent on service on everything it does. All efforts previously described,
reflect motivated, educated and sensitive collaborators willing to exceed customer expectations.
Our clients and by extension their clients (our tourists), will experience our philosophy first hand.
Every product that we offer in our extensive portfolio has been inspected on site, approved all
insurance information requests, as well as financial obligations and taxation. Our contract clauses
and inspection check lists guarantee a socially, economically and environmentally responsible trip
for the tourists visiting our country. The quality of service, proper management of reserves, work
with local communities, their relationship with local economies and development of good
practices are also evaluated. We prioritize CST (Sustainable Tourism Certification) certified
companies because they have been already assessed rigorously by the government. Our Customer
Service Department keeps the company up to date with any suggestion or complaints, and pop up
inspections can result from our customer’s comments.
Customers will receive important information about our country from world class tour guides, all
certified and trained in the cultural, environmental and safety issues aspects the activities they
perform. We offer 24/7 customers service phone line, and we communicate periodically with our
visitors, making sure their itinerary is going according to plan. Each client has an open log where
everything regarding their stay in the country is recorded.
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Future plans
This 2015 brings new challenges for us. A project that we started in 2014, The Bandera Azul
Ecológica (Ecological Blue Flag Program), will be awarded, and we intend to pass it with 5 of the
maximum 6 stars possible. In order to achieve this, we are working even harder in aspects related
with water, energy, fossil fuels and other environmental impacts that the company is always
pushing to reduce.
During the year, we will be evaluated again for the CST (Sustainable Tourism Certification), aiming
to obtain the final grade of 5 levels or leaves after many years of work. We will continue to
challenge ourselves and our staff to be even more efficient and resourceful, bringing the accent on
service to its maximum potential, and of course, exceed your expectations and ours.
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