Sustainability for asociations
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Guy BigwoodMCI Group Sustainability Director
Oct 11
Sustainability the building block of successful associations
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Todays expeditionSUSTAINABILI
TY
HOW/WHAT TO IMPLEMENT
BUSINESS CASE
RISKS & OPPORTUNITIES
BUSINESS OF SUSTAINABILITY
CASE STUDIES
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W
3
hat is the business of sustainability?
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Business of Sustainability
IntegratedBalancedStrategicApproach
Growth, Jobs, ProductsServices
Employees Community
Culture
Eco-efficienciesEco-effectiveness
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Sustainable Value Creation
IntegratedBalancedStrategicApproach
FinancialCapital
NaturalCapital
Human Capital
Social Capital
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Business of Sustainability
PEOPLE
PLANET
PROFIT
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“Sustainability is one of the defining issues of our time..”
Why?
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2050100005 000 bef. JC10 000 bef. JC
5 million250 million in 1
1 billion in 1800
3 billion in 1960
5 billion in 1987
7 billion in 2011
2 billion in 1930
9 billion in 2050
The world
populationis increasing
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Finite Materials
CadmiumTungstenTelleriumTantalum
Will be very scarce by 2015 – extremly scarce by 2030
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What happens when supply drops and demand increases?
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287chemical substances
in a new born babies blood
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50% of cancerdeathsCan be attributed to
Diet , lifestyleand theenvironment
Sources: United Nations WHO
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ASustainable
Future
Current Reality
Living beyond the limits of earth´s system
Source:The Natural Step
Sustainable Supply
Sustainable Demand
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The Business
CA$€for sustainability is about risks
and opportunities
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25-oct.-11 21
ACCELERATEINNOVATION
Reduce RISKS!
MAXIMIZEOPPORTUNITIES
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Reduce
RISKS!Physical
Regulatory
Reputation
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Over 32 governments have sustainability reporting initiatives
Mandatory already in Spain, Norway, Denmark and UK.
Source: GRI Carrots and Sticks Report
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STOCK MARKET INITIATIVESCarbon Disclosure Project (CDP)evaluates performance of businesses on behalf of 551 institutional investors representing over
$71 Trillion in investment capital
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If MCI were NO longer engaged in CSR, would youre-consider working with MCI?
Reputation
Source: MCI Questionaire to key clients
75% Said yes…
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MAXIMISE
OPPORTUNITIES!
PROFITABILITYGROWTH
MEMBER VALUE
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Paradigm
SHIFTin how business runs and works
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28
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Brand, trust, and reputation
Potential for revenue / growth / cost reduction
Personal motivation
Consumer / customer demand
Employee engagement and recruitment
Top 3 drivers of CEOs’ action on sustainability issues
CEO Drivers of sustainability
Survey of 766 worldwide CEOs, UN Global Compact and Accenture study, “A New Era of Sustainability,”
June 2010
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CEO´s moving beyond reputation
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But we have not
seenanything yet
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All these companies are creating
sustainable products
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Sustainability – Green Economy..$5.7 TrillionLow carbon and environmental servicesand products market in 2015 (18% growth in 4 years)
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Opportunity and Needfor Inspiring Leadership
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“The question of reaching sustainability is not about if we will have enough energy, enough food, or other tangible resources …
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The question is:
will there be enough leadersin time?”
Dr. Karl Henrik Robèrt, Founder The Natural Step
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Smart associations are
SEIZINGthis opportunity
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What do successful associations do to buildmember value through sustainability
• members and organisations to see opportunity through sustainability
Engage & Inspire
• stakeholder groups about sustainability principles, imperatives and resourcesEducate
• examples of best practices and technological innovationsCommunicate
• policies and legislation for organisations to prosper in the new economyAdvocate
• stakeholders by building networks, providing new services and tools Support
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Sign the United Nations Global Compact
www.unglobalcompact.org
Environment
+
Human Rights
+
Labour Rights
+
Ethics
Ten UN Global Compact principles provide a practical framework used by over 8800 companies that are committed to sustainability and responsible business practices.
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Report using the Global Reporting Initiative
� World’s most used sustainability reporting framewor k –over 70% of global 100
� Guidelines for organizations of all sizes and types , sectors and regions
� Specific comparable economic, social, environment performance indicators
www.globalreporting.org
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Where do you integrate sustainability ?
GOVERNANCE
OPERATIONS
TALENT
EDUCATION
PRODUCTS&
SERVICES
INDUSTRYADVOCACY
COMMUNICATION
MCI Sustainable Association Framework
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Governance Talent Event & Office Operations
• Develop Vision and strategy• Define objectives and metrics• Ensure accountability and
performance• Implement & maintain good
business ethics• Produce a sustainability report
• Engage & communicate sustainability strategies to employees
• Promote employee wellness, health and safety
• Promote diversity & labour rights
• Ensure human rights
• Reduce energy & water consumption
• Increase energy efficiency and use of renewable energy
• Reduce waste management, resource usage & recycling
• Improve technology efficiency• Use IT systems to manage
sustainability
Products and Services Education Communication• Create and offer services to help
members implement sustainability
• Provide measurement and reporting tools & advice
• Offer consulting services
• Develop leadership education
• Implement official training programs
• Create and provide guides and reports
• Engage with leadership & raise awareness of business case
• Engage with government bodies. Advocate change & influence legislation
• Share best & next practices
Where do you integrate sustainability into an organisation?
MCI Sustainable Association Framework
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Case Study: Advocacy
� Enhance Perception of SOAP Industry
� Improve sustainability / product stewardship
- Raise awareness of SDA’s definition of sustainability for the industry
- Promote product stewardship in companies throughout chain of commerce
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Case Study: Governance and reporting
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Case Study: Operations
Saved 600.000€through sustainabilityprogram
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Case Study: Operations and Communication
Carbon Footprinting
Waste Management Benchmarking
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Case Study Communication: ASAE
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8th Measure? Does sustainability fit into ASAEs 7 measure of success
SUSTAINABILITY
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50
Next Steps
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ASSOCIATIONSAre MULTIPLIERS
Of SUSTAINABILITY
They provide access to the thousands of
Small to Mid Size Companies
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How are you helping your members become more sustainable
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What are you doing to reduce the risk of poor
legislation in your sector
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How are you helping your members to
innovate and sell new products and
services
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25-oct.-11 55
ACCELERATEINNOVATION
Reduce RISKS!
MAXIMIZEOPPORTUNITIES
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Climbing the mountain of sustainability needsteamwork
SUSTAINABILITY
PRODUCTS & SERVICES
EDUCATION
OPERATIONS
COMMUNICATION
GOVERNANCE
ADVOCACY
TALENT
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THE ENDalmost
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A final word
“A great organisation is one that makes a distinctive impact and delivers superior performance over a long period of time”
Jim Collins
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