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Sustainability and CSR

HendersonLandDevelopmentCompanyLimitedAnnualReport2012108

ThisChapter describes in detail theGroup’s approach tosustainabilityandcorporate social responsibility. ItoutlinestheapproachtakenbyHendersonLandinourroleasaleadingdeveloper,majoremployerandresponsiblecorporatecitizen,explaining our policies, our performance and ourmajorachievements and aspirations for the future.ThisChapterprovidesinformationontheenvironmental,socialandeconomicimpactsof theGroup’soperations,primarily inHongKong.The scopeof this informationcoversourheadquarters andourwholly-ownedpropertymanagement and constructionsubsidiaries,GoodwillManagementLimited,whichmanagestheGroup’s investmentproperties, andeManConstructionCompanyLimited,whichoperatesandmanages theGroup’sconstructionsites.

Commercialgrowthandcorporate social responsibility aremutually important imperatives forourbusiness.HendersonLandseekstobalanceourlong-termbusinessobjectiveswiththe

equallyimportantaimsofsustainablegrowth,socialprosperityandcommunitywell-being.TomeetalloursustainabilityandCSRobjectives,wehaveadoptedahighlyproactiveapproach,which isdrivenbyourseniormanagement teamandexceedsmandatoryandregulatoryrequirementsinthisarea.

During2012,theGroupachievedsomesignificantmilestonesinourongoingmissiontoadoptsustainablepractices throughoutouroperations.WeestablishedaCorporateSocialResponsibilityCommitteeandpublishedourCorporateSocialResponsibilityPolicy.10ofourdevelopmentandinvestmentprojectsachievedLeeD,BeAMorGBDLratings.NewenvironmentalmeasuressuchasfoodwastereductionandrecyclingwereintroducedatselectedGroupproperties.Weinitiatedorsupportedpioneeringcommunityprojects includingHomeMarket,TheGoodLab,GoodKitchenandMOSCafe.Wecontinued toadvocatebestpracticethroughproactiveparticipationinindustryprofessionalbodies.

SustainabilityandCSR

HendersonLandDevelopmentCompanyLimitedAnnualReport2012 109

Our EnvironmentOverview

With society’s ever-increasing concerns for the need tocombatclimatechangeandsafeguardasustainable future,HendersonLandconsidersenvironmentalstewardshiptobeacorecorporateresponsibility.TheGrouphasadoptedstrictmeasures to introduceandadheretoasustainableapproachatourheadquarters,inourpropertiesandonourconstructionsites.ThisapproachisguidedbyourenvironmentalPolicy,which ensures thatwewholly integrate environmentalconsiderations intoourcorporatedecision-makingprocess,managementandorganisationalculture.

The Group has also taken the lead to improve theenvironmentalperformanceofourconstruction sites andproperties.Threeofourpropertymanagementsubsidiaries,namelyGoodwillManagementLimited(“Goodwill”),WellBornRealestateManagementLimited(“WellBorn”)andHangYickPropertiesManagementLimited(“HangYick”),andoursubsidiary,eManConstructionCompanyLimited(“eMan”)wereawarded ISO14001certification for theenvironmentalmanagementsystemstheyimplemented.

Green Buildings

TheGrouphasadoptedacomprehensiveapproachtopropertydevelopmentwiththeintentionofcontributingpositivelytotheoverallsustainabilityperformanceofourmarkets,namelyHongKongandmainlandChina.

International benchmarking and achievements TheGroup’sportfolioofdevelopmentandinvestmentprojectshasnowaccumulatedfourLeeD(LeadershipinenergyandenvironmentalDesign),18BeAM(BuildingenvironmentalAssessmentMethod),andtwoGBDL(GreenBuildingDesignLabel)certifications. In total, thesecertifiedprojectshaveatotalgrossfloorareaofapproximately12,000,000sq.ft.andcomprisesevenofficeandcommercialdevelopments,nineresidentialdevelopmentsandonehotelproperty.AllofourBeAMcertifiedprojectscomplywiththerequirementsoftheBuildingenergyefficiencyOrdinance.

OurpolicyisforallnewandfutureGroupprojectstoundergoBeAM,LeeDorGBLassessmentwherepracticable,withenergyefficiencyandlow-carbonbuildingdesignsadopted.

Project accreditation in 2012

Project Rating

LEED certified: HendersonMetropolitan,Shanghai Gold

GreentechTower,Shanghai Gold

BEAM certified: HendersonMetropolitan,Shanghai BeAMPlatinum

GreentechTower,Shanghai BeAMPlatinum

GoldenCentre,HongKong BeAMPlatinum

TheReach,HongKong BeAMPlatinum(Provisional)

HighPoint,HongKong BeAMPlusGold(Provisional)

HighParkGrand,HongKong BeAMPlusGold(Provisional)

HighPark,HongKong BeAMPlusSilver(Provisional)

HighWest,HongKong BeAMPlusBronze(Provisional)

China Green Building Design Label (GBDL) achieved:

DoubleCove(Phase1),HongKong 3-star

TheGloucester,HongKong 3-star




With a total gross f loor area of approximately 2,950,000 sq. ft., Double Cove adheres to a “Living in a Park” concept that is centered around low-carbon living, reduced energy consumption and enhanced microclimatic and landscape qualities. A passive environmental design strategy has been applied to the project, which is a natural, holistic approach to the design process that aims to deliver a healthy and low-carbon living environment.

Building Information Modelling (BIM) was used in the design of Double Cove to achieve better planning, design and quality of construction, while minimising wastage of building material. Its low-carbon features range from a covered walkway with direct access to public transportation, to extensive recharging stations for electric vehicles and bicycle bays. Other features, all aimed at reducing the heat island effect, include a carefully designed spatial arrangement to allow effective wind penetration for better air ventilation, and abundant

areas of greenery. A hybrid ventilated shopping arcade and sophisticated home automation system have been incorporated in the design of Double Cove to reduce energy consumption. Water conservation is promoted throughout, with a rainwater recycling system and the use of low-flow water closets and water saving faucets.

The total landscaped area of Double Cove including woodlands, green roofs, green walls, sky gardens, water features and landscaped amenities is about 50% of total site

area. Comprehensive tree protection measures were established before construction work commenced to preserve existing woodland and create a new woodland extension. Natura l g reenery w i l l be used extensively throughout to cover areas such as the roof of the shopping arcade and wil l also be used in features such as green hedge fence walls in place of solid metal fences.

Double Cove is currently under construction and will be developed in five phases.

Case Study – Double Cove: Living in a Park

artist's impression

Green Building Design Label3-Star Rating

MIPIM Asia 2012Best Innovative Green

Building - Bronze Prize

Green Building Award 2012Merit Award (New Building Category [Building under

Construction] - Hong Kong)



Strong in-house professional team to drive green developments HendersonLand isproudofourstrong in-houseexpertisein theareaofsustainabledevelopment.InNovember2010,theGroupestablishedaGreenBuildingSub-Committee toassist informulatingandmaintainingappropriatestandardsofgreenbuildingdesignand tooversee theorganisationaldevelopmentandtrainingoftalentandexpertiseinthisareabyprovidingBeAM,LeeDandGBLtrainingopportunities.

Ourstrong teamofprofessionalsnowincludes24BeAMProfessionals,10GreenBuildingLabel (GBL)Managers,sevenLeeDAccreditedProfessionals, twoLeeDGreenAssociatesandoneecologist,whoworktogethertopromoteanddeliver sustainabledesign integrationon allGroupprojects.Theyattendconferencesandtrainingfrequentlytokeepthemselves informedof the latestgreen-related trendsandtechnology.

Waste Management

HendersonLandhas established policies and practicestominimisewasteatall levelsof theGroup’soperationsand toensure thedisposalofwaste inanenvironmentallyresponsiblemanner.

Corporate levelPaperwaste originating at theGroup’s headquarters isshreddedandrecycled.Wehaveintroducedothermeasurestominimise paper use, includingwidespread usage ofelectronicdevices,andencouragingtheuseofwebsitesandonlineversionsofkeycorporatecommunications suchastheCompany’sAnnualand InterimReports,circularsandannouncements.Thanks to thesemeasures, it isestimatedthat7,000kgofpaperwassavedin2012.Since2011,ForestStewardshipCouncil-certified(FSC)papershavebeenusedfor theproductionofourAnnualandInterimReportsandhavenowalsobeen introducedbyourHumanResourcesDepartmentforprintingpayroll.

HendersonLandhas joined several recycling initiativesincludingFriendsoftheearth’sUsedPrinterCartridgeReuseandRecyclingProgrammeandRicoh’sTonerBottlesandCartridgesRecyclingProgramme.Asof31December2012,423printercartridgesandtonerbottleshadbeenrecycled.

Project levelAttheGroup’sconstructionsites,stringentmeasuresaretakentoensurereductionandmanagementofalltypesofwastein

accordancewithacomprehensiveWasteManagementPlan.Sitemanagerstakegreatcaretominimiseover-orderingandwastageofmaterials.

Weeklyenvironmentalsiteinspectionsareconductedtogetherwithamonthlyaudit toensure thePlan isbeingproperlyimplemented.AttheGroup’sconstructionsites,aspecificareaisallocatedforstorageofconstructionwasteanddemolitionmaterials,wherevariouskindsofwastematerialsaresortedforrecycling,reuseordisposal.Atrip-ticketsystemisusedtoensureproperdisposalofwastematerialsatdesignatedpublicfills.CareisalsotakenontheGroup’ssites tominimiseairpollutionanddustemissions.Highpressurewaterjetwheel-washingfacilitiesaresituatedat theexitof thesites,whileregularwatering isconductedonfrequently travelledareasandspeed limitsareenforced tominimisedust.Stockpilesofmaterials are coveredordampened indry andwindyconditionstominimiseemissionsofdust.

Useofwater iscarefullymonitoredonsites.Agreywaterrecyclingsystemisusedforflushingsite toilets.Anywaterrunoffisdirectedtosilttrapsandsedimentationbasinsbeforereuseordischargeintodrains,withearthorsandbarbarriersusedforremovingsuspendedsolids.Hoardinggapsaretightlysealedtoavoidseepageofwastewateroutsidethesites.

Care is taken on the Group’s construction sites to minimise air pollution and dust emissions

Construction waste and demolition materials are sorted for recycling, reuse or disposal



Property Management LevelResponsiblewastemanagementpracticesareembracedbyourpropertymanagementsubsidiariesGoodwill,WellBornandHangYick.They encourage and support individualsiteofficesandresidentialestates to implementappropriateenvironmentalmeasures for continuous improvement inenvironmentalperformance.Throughitsdedicatedeffortsinwastemanagement,Goodwillhassuccessfullyencouragedthepracticeofwastepaper,plasticandmetalrecyclingatmorethan20commercialandofficepropertiesitmanages.

Recycled material at properties managed by Goodwill:

2010 2011 2012

No.ofparticipatingproperties 21 21 24

Paper(kg) 797,952 889,070 1,103,710

Plastic(kg) 11,242 12,662 13,915

Metal(kg) 10,588 12,706 15,322

(I) Food Waste Eliminators

Shopping Malls Foodwasteeliminatorsmakeuseofbiotechnologyto

eliminateandturnorganicwasteintowaterandcarbondioxide.Goodwill first introduced two foodwasteeliminators in2011atMiramarShoppingCentre,anasset of theGroup’s associated companyMiramarGroup.Witha totalcapacityofup to700kg, theyareamongthelargestscalefoodwasteeliminatorsinstalledinHongKong’sshoppingmalls.Subsequently,in2012,theGroup introducedanadditionaleliminatorwithacapacityof100kgatMetroCityPlazaII.

Sinceitsintroduction,theeliminatoratMetroCityPlazaIIhasprocessedatotalof14,315kgoffoodwaste.AtMiramarShoppingCentre,all the foodandbeveragetenants participated in the foodwaste eliminationprogram, and the eliminators processed a total of959,140kgoffoodwastein2012.

The total investmentonenvironmental improvementsmadebyGoodwill in2012amounted toaboutHK$3

million,which included foodwasteeliminator,LeDlightreplacements,BeAMtestingfee,ISOauditfeeandskygardeninstallation.

Residential Properties During theyear,WellBorn introduceda foodwaste

managementprogramatGrandPromenade,aresidentialpropertyitmanages,toactivelypromotegreenpractices.With the support and cooperation of theOwners’Committee, theprogramwassuccessfully launchedintheestate.

GrandPromenadealsoparticipatedinthefirstphaseoftheenvironmentandConservationFund’s“FoodWasteRecyclingProjectinHousingestates”.Only11housingestatesthroughoutHongKongwereselectedinthefirstphaseoftheproject,whichprovidessubsidiestoenableparticipatingestates toundertakeon-site treatmentofsourceseparatedfoodwasteandencourageshouseholdstoreducefoodwaste.

AtGrandPromenade,aFoodWasteComposterwasinstalledandhasbeeninservicesincelate2012,whichhelps to reduce80%of thevolumeoforiginal foodwaste.Thewaste is thenusedasorganicfertilizerforgardening.Arewardprogramisalsoinplacetomotivateresidents’participation.By31December2012,about1,321kgoffoodwastewasrecycledunderthisprogram,generatingabout275kgoforganicfertilizer.

(II) Used Cooking Oil Collection

Duringtheyear,Goodwillcontinueditsusedcookingoilcollectionprogramatsomeof theshoppingmallsand commercial buildings itmanages includingSunshineCityPlaza,MiramarShoppingCentreandManulifeFinancialCentre.Theaimof theprogramistoencouragefoodandbeveragetenantstorecycleusedcookingoilintobiodiesel,withincomegeneratedfromtheschemedonatedtotheWorldWideFundforNatureHongKongtosupport itsenvironmentalconservationwork.During2012,atotalof2,757kgofusedcookingoilwascollected.



Energy Efficiency and Emissions

ReducingenergyconsumptionandimprovingenergyefficiencyarefundamentaltoourmeasurestoensureasustainableapproachthroughoutallGroupoperations.HendersonLandalsostrivestoincorporategreenfeatures,suchaslandscapesandgardens,inourdevelopmentstoimprovetheiroverallthermalperformancewhilealsomitigatingtheurbanheateffect,managingstormwater,enhancingbiodiversityandreducingairpollution.Atotalofabout695,000sq.ft.ofgreenfeaturesareincorporatedin14oftheGroup’sexistingandnewpropertiesincludingcommercialbuildingssuchasManulifeFinancialCentreandifccomplex,aswellascurrentdevelopmentprojects,suchasDoubleCoveandTheReach.

Tobettermonitorandcontrolourenergyusage,wehaveinstalledBuildingManagementSystems(BMS) invariousGroupproperties, includingAIATower,ManulifeFinancialCentre,MetroCityPlazaandSunshineCityPlaza.TheSystemsmonitorandcontroloperationsofthebuildings’electricalandmechanicalfacilities,suchas theair-conditioning, lighting,electrical,liftsandescalatorsandfireservicessystems.Viableenergymanagementmeasurescanthenbeidentifiedtolowerenergyconsumptionandoperatingcosts.

Withdifferentenvironmentalmeasures inplace to improveenergyefficiency,in2012theelectricityconsumptionofthe30commercialandofficepropertiesunderGoodwill’smanagementrecorded a 3.57% reduction compared to that in 2011,contributingtoabout4kilotonnesreductionofgreenhousegas(GHG)emissions.

Electricity consumption of 30 properties managed by Goodwill (MWh)

Total GHG emissions of 30 propertiesmanaged by Goodwill^ (kilotonnes)

2010

2010

147,836

2011

2011

2012

2012

155,000-

150,000-

145,000-

140,000-

106-

104-

102-

100-

98-

150,304

105

144,933

103

101

^Covers only indirect energy emissions from electricity consumption in these properties

Green roof at AIA Tower Podium garden at Manulife Financial Centre

Turnover by business operation and age#

Total workforce by employment type^(number of employees)

Full-time Part-time

Employee breakdown by position level and age

Turnover by business operation and gender#

Overall^ SupervisoryManagerial General

Agedbelow30

Agedbelow30

Aged30-50

Aged30-50

Agedover50

Agedover50

100%-

80%-

60%-

40%-

20%-

0%-



Our People

HendersonLandconsidersourhuman resources tobe themostvaluableassetoftheGroup.Westrivetobeconsideredanemployerofchoicebyofferingaharmoniousworkingenvironmentanddevelopmentopportunitiestoouremployees,andacommitment tonon-discriminatoryequalopportunityemploymentpractices.

^The overall number includes only the employees of the Group’s Headquarters, Goodwill and E Man, and not the whole Group

#Turnover rate = turnover / headcount x 100

Overall^

Overall^

Goodwill

Supervisory

GroupHeadquarters

Managerial

eMan

General

4,000-

3,500-

3,000-

2,500-

2,000-

1,500-

1,000-

500-

0-

Employee breakdown by position level and gender

Male

Male

Female

Female100%-

80%-

60%-

40%-

20%-

0%-

39.98%22.25% 38.25%

42.96%

22.68%37.18%

11.99%24.13%

70.26%64.44%

17.75% 11.43%

65.46%61.69%

1.13%11.86%

60.02% 77.75% 61.75% 57.04% 11.76%11.05%

40.53%

9.27%9.42%

34.71%

18.69%17.22%

50.85%

16.56%26.62%

52.50%

16.45%13.59%

13.68%

44.07%

25.49%25.17%

20.56%

10.40%

Overall^

Goodwill

GroupHeadquarters

eMan

0% 50%40%30%20%10%

Overall^

Goodwill

GroupHeadquarters

eMan

0% 50%40%30%20%10%

3,787

3,037

405 345



Employee Development and Training

TheGroupconductsaTrainingNeedsAnalysisannually inorder todetermineareasofvocational improvement.Theanalysis isused todevelop theGroup’sannualemployeetrainingplan,which incorporates courses that focus onpromotingprofessionaldevelopment.All full-timestaffareappraisedontheirperformanceatleastonceannually.

During theyear, theGrouporganised42 internal trainingcoursesfor itsstaff.Total traininghoursforstaffamountedto109,000hoursincludinginternaltraining,externaltrainingand examination leave.The range of subjects coveredby the training included site safetymatters,performancemanagement,legalcompliance,languages,conflictandcrisesmanagement, continuing professional development andindustrybestpractices.

Employee Health and Safety

TheGroupiscommittedtoprotectingthehealthandsafetyofouremployeesandwetakemeasurestoensurethatriskstotheirhealthandsafetyareproperlycontrolledthroughoutouroperations.Atourheadquarters, occupational healthandsafetyassessment isprovidedforeachemployee,withinspections and recommendationsmadewhennecessary.Inaddition,occupationalhealthandsafety information isavailableontheintranetforallstaff.

Work-relatedfatalities 0

Injuryrateper1,000employees 4.49

Lostdaysduetowork-relatedaccidentsanddisease(occupational)

598

Lostdaysduetoothersickleave(notrelatedtowork-relatedinjuries)

10,226.50

^The OHS data includes only the employees of the Group’s Headquarters, Goodwill and E man, and not the whole Group

Occupational health and safety data in 2012^

AttheGroup’sconstructionsites,duringtheyear,theGroupconductedapproximately2,880 safety induction trainingcoursesandspecificsafetytrainingcourses,and1,152tool-boxtalksatour12activesuperstructuresites.

Occupational Health & Safety CommitteeTheGroup’sConstructionDepartmenthas setupa fullyfunctional 16-personOccupational Health& Safety(OHS)CommitteewhichconsistsofDivisionHeadsandaCommitteeChairman.TheCommitteemeetsevery threemonthstodiscussOHSpolicyandbestpractices,andreviewsanycaseofinjury.Duringtheyear,representativesfromtheGroup’ssiteworkerswereinvitedtothesemeetings,enablingdirectengagementbetweendivisionheadsandsitestaffonsitesafetymatters.

The Group organises a variety of training programs and seminars for its employees every year



Site Safety Subgroup Comprisingprofessionalarchitects,engineers,surveyorsandsafetyofficers,theGroup’sSiteSafetySubgroupensuresthatallsafetyrequirementsarefullyconformedtoandfostersacultureofsafetyatallGroupconstructionsites.ItmeetseverytwomonthsandcarriesoutweeklysitesafetyinspectionsattheGroup’ssites toconductan independentauditofsafetyconditionsandtoaddressanypotentialrisks.

During theyear, theSubgroup conducted82 site safetyinspectionsandprovided510safety-relatedrecommendations.

TheGroupprovidessupportforstafftofurtherimprovetheirskillsbyenrollinginexternalcoursesandalsoprovidespaidexamination leavefor thoseundertakingfurthereducation.Wehaveestablishedaninternale-learningnetworktofosteracultureofcontinuallearningandtoenhancetheself-learninginitiativesofouremployees.

HendersonLandoperates a retirement schemeunder theOccupationalRetirementSchemesOrdinance (ORSO) inHongKong,whichisexemptfromtheMandatoryProvidentFund (MPF)Scheme.Fornewemployeeswho joined theGrouponorafter1December2000,theyarerequiredtojointheMPFScheme.

Equal Opportunity

HendersonLand iscommitted topromotingacommunityspirit thatthrivesonmutualrespectandequalopportunities.TheGroupadoptsahumanresourcespolicyunderwhichpeopleareemployedbasedon theirexperience,skillsandperformancewithoutprejudicetotheirage,race,disabilityorgender.

Code of Conduct

TheGroupadheres tostringentanti-corruptionpoliciesandprocurementpractices,asstatedinourCodeofConduct.

Duringtheyear,atrainingsessiononanti-corruptionpoliciesandprocedureswasconductedforemployees.ICACstaffareregularlyinvitedtogivetalkstoourstaff.In2012,133staffattendedanti-corruptiontalks.

Nocasesofcorruptionwere reportedwithin theGroup in2012.

Accident rate per 1,000 workers per annum in construction

^Industry average accident rate in 2012 is not available as of the date of the report

2010 2012^2011

60-

40-

20-

0-

eMan HongKongconstructionindustryaverage

8.6

52.1

8.4 10.4

49.7

Employee Benefits and Welfare

HendersonLand iscommitted toensuringouremployeesare rewarded for theircontribution toour success.Atourheadquarters,thetotalremunerationpackagestructureforourfull-timeemployeescomprisescompetitivecompensationandbenefits,whichincludeadiscretionarybonusandcommission,medicalallowance,free lunchandfreerefreshmentfor tea-break, flexibleworkinghours,paidpaternityandmarriageleave,andtrainingsubsidies.



Our Community

Inpartnershipwithcommunitybodies,employees,societyandgovernment,HendersonLandsponsors, supportsandinitiatesadiverse rangeofcommunity-orientedactivitieseveryyear that itbelievescontribute toandengagesociety.These range in scope from issues-related charitable andphilanthropicinitiativestocommunity-wideevents.

In2012,theGroupformedaCorporateSocialResponsibilityCommittee.TheroleoftheCommitteeistoassisttheBoardofDirectors inreviewing theCSRpoliciesandoverseeingkeyCSRmatters.

Members of the CSR Committee:MrLeeKaShing,ViceChairman(CommitteeChairman)

MrLamKoYin,Colin,ViceChairman

MrSuenKwokLam,executiveDirectorandGeneralManagerofPropertyManagementDepartment

MrLiuCheungYuen,Timon,CompanySecretary

MrDavidFrancisDumigan,GeneralManagerofProjectManagement(I)Department

MrKwokManCheung,Victor,GeneralManagerofProjectManagement(II)Department

MrWongWingHoo,Billy,GeneralManagerofConstructionDepartment

MsNganSuetFong,Bonnie,GeneralManagerofCorporateCommunicationsDepartment

TheGroupalsopublishedaCorporateSocialResponsibilityPolicyin2012,whichreflectstheCompany’svaluesandstrategyasregardsCSR,focusingonworkplacequality,environmentalprotection,operatingpracticesandcommunityinvolvement.

New Initiatives

Home MarketSpearheadedbytheGroup’sViceChairman,MrLeeKaKit,theGroup initiatedapioneeringpoverty reliefproject inHongKongthroughitscharitablefund,HendersonWarmthFoundation.Thiscomprisedsettingupachainofnot-for-profitconveniencestores, theHomeMarket, thatsell foodanddailynecessitiesatbargainprices tounderprivilegedpeopleincludinglow-incomefamiliesandthoseparticipatingintheComprehensiveSocialSecurityAssistanceScheme,theelderly,newimmigrantsandminorities.

ThreeHomeMarketstoreswereopenedduring2012inTinShuiWai,ShamShuiPoandShauKeiWan.Theirsetupandoperationalcostswerefullysubsidisedby theFoundation.Aswellasofferingbargainprices to theneedy, theHomeMarketinitiativealsoaimstoprovidethemwithemploymentopportunities.HomeMarketpartnerswithvariousNGOsto provide services to their underprivileged and needyconstituents.OneexamplewasNewHomeAssociation,forwhichHomeMarketservedits40,000members.

The Group’s Vice Chairman Mr Lee Ka Kit (right) officiated at the opening ceremony of “Home Market” with Mr Leung Chun Ying, the Chief Executive of HKSAR Government (left)

Support to Social Enterprises (“SE”)HendersonLandsupportstheworkofsocialentrepreneurship,which is about individualsusing innovative solutions toaddresssociety'smostpressingsocialproblems.Duringtheyear, theGrouprenderedsupport tovariousSe initiativesnamelyTheGoodLab,GoodKitchen,MOSCafe,and theSocialenterpriseSummit2012.



MrLeeKaShing, theGroup’sViceChairman,servesasamemberofTheGoodLab’sSteeringCommittee.HeattendedtheSocialenterpriseSummit2012,athree-dayinternationalsymposium,as theguestspeaker toshare thebestpracticeof collaborationbetween the corporate sector and socialenterprises,usingTheGoodLabasanexample, topromotecross-sectordialogueandpartnerships.

TheGroupfundedandsubsidisedtheestablishmentofGoodKitchen,asocialenterpriserestaurantatTheSparkle,operatedbyHongKongShengKungHuiWelfareCouncil.TheconceptbehindtherestaurantistodeliverahealthymenuofChinesecuisineusingenergy-saving,environmentallyfriendlyoperations.Thisisaimedatencouraginghealthyeatingwhilealsoenhancingecologicalawareness.OpenedinlateFebruary2013, therestaurantprovidesemploymentopportunitiesandon-the-jobtrainingfortheunderprivilegedandplanstoservethepoorandneedywithhotmealsatanaffordablepriceincollaborationwithotherneighboringfacilitiesinthefuture.

HendersonLand provided sponsorship toMaOnShanPromotionofLivelihood andRecreationAssociation tosupport theestablishment in2013ofMOSCafe, a socialenterpriserestaurant.Thisprojectwillprovideemploymentopportunitiesandon-the-jobtrainingfortheunderprivileged,while alsooffering reasonably-pricedmeals to the localcommunity.OnceMOSCafebecomesself-sustaining,itplanstoexpanditsscopeofservicesanddevelopabicyclehubtopromotelow-carbonliving.

HendersonLand is the Founding Patron ofTheGoodLab, a hub that offers creative co-working space forchangemakers fromdifferent fields andbackgrounds sothat theycanwork,collaborateandtakeactiontogetherforasustainable, innovativeandequitable future.Co-foundedbyfivesocialenterprises, themissionofTheGoodLab istobecomeanenablingplatformforsocialentrepreneurshipandsocial innovationbyconnectingmentors, investorsandcollaborators.TheGrouphasbeen involved inTheGoodLabfromitsinceptionandhasprovideda10,000sq.ft.shopspaceatitsproperty,TheSparkle,aswellasfinancialsupporttoaiditsestablishment.

The Group’s Vice Chairman Mr Lee Ka Shing (second right) officiated at the opening of “The Good Lab”, together with Mrs Carrie Lam, Chief Secretary for Administration of HKSAR Government (second left) and other officiating guests

The Group’s Vice Chairman Mr Lee Ka Shing extended his care to the elderly at the spring lunch of the “Warmth Giving”



Other Community Programs

During theyear,HendersonLandcontinued to focus itsCSReffortsinthekeyareasofpovertyrelief,supportingtheunderprivileged,youthdevelopment,environmentaleducationandpromotingartsandculture.

In theareaofpoverty relief, theGroup’scharitable fundHendersonWarmthFoundation donated a total of overHK$600,000 to support families and beneficiarieswhosufferedtragicevents.For thesecondconsecutiveyear, theFoundationagaincollaboratedwithOrientalDailyNewsCharitableFund andTheSunCharitableFund to carryout poverty relief programs includingBookwithLoveandWarmthGiving,with theformerprovidingfullsetsofnewtextbooks toover300secondaryschoolstudentsfromfinanciallydisadvantagedfamilies,andthelattercomprisingaspringlunchfortheelderlyaswellasthedonationofwintersustenancepacks toabout12,000elderlypeopleand low-incomefamilies.

Intheareaofyouthdevelopment,theGroupsponsoredMaDGoodLaband the annualMaDForum,organisedby theHongKongInstituteofContemporaryCulture,forthesecondconsecutiveyear.Itprovidedaplatformforyoungpeopletoturnideasintoactions,helpingthemtowidentheirhorizonsandover8,000new“GoodDoers”havebeenattractedtothisinitiativeduringthelasttwoyears.Over4,500youngpeoplefromHongKongandaroundAsiabenefiteddirectly fromthe2012programs.TheGroupalsocontinued to sponsorSummerbridgeHongKong,whichaims to strengthen theenglishand leadershipskillsof financially-disadvantagedyoungpeople.To-date theprogramhasservednearly3,500youngpeople.

Intheareaofenvironmentaleducation,theGroupcontinuedto supportvariouscommunity initiatives tohelppromotepublicawarenessoftheneedforenvironmentalconservation,includingthePowerSmartenergySavingContest2012andTreePlantingChallenge2012organisedbyFriendsof theearth(HK),withthelatterresultingin7,000seedlingsbeingplantedinTaiLamCountryPark.TheGroupalsosponsoredandparticipated in theWorldWideFundforNatureHongKong’searthHour2012andWalkforNature@MaiPo2012,inwhichweteamedupwithChildren’sCancerFoundationand invitedyoungcancer survivors and their families toparticipate in theWalk.OtherenvironmentalprogramsthattheGroupsupportedduringtheyear includedGreenPowerHike,GreenSenseWalkathonandHongKongNoAir-ConNight.

Intheareaofpromotingartsandculture,thisyeartheGroupagainsponsoredLeFrenchMayFestivalasGrandMecene(Patron).Free ticketswereprovided to underprivilegedchildren, including new immigrants fromNewHomeAssociation.Wealsohosted the“RogersStirkHarbour+Partners:FromtheHouse to theCity”exhibition inHongKong,presentingover40yearsofthecompany’swork.Theexhibitionprovidedanenlighteningand insightful journeyintohowarchitecturehasshapedcitiesandtransformedlivesaroundtheworld.

Duringtheyear,bynatureofitsroleasapropertydeveloper,HendersonLand supported variousNGOs through theprovision of free or discounted exhibition space at theGroup’s venues. Initiatives includingHongKongRedCrossHeadquartersRedevelopmentProject’s“BlessingofLove”CharityFundraisingCampaignandHongKongSpiritAmbassadorsProgramavailedof thisopportunity. In total,about110charitableeventswereheldattheGroup’sshoppingmallsduring theyear.Subsidisedvenue rentals for thesecharitableeventsamountedtoaboutHK$1,680,000.

The Group supported and participated in the “Tree Planting Challenge 2012” organised by Friends of the Earth (HK)



Our Customers

Operating Practices

TheGroupfullycomplieswithrelevantlawsandregulations,andprides itself onproviding a dedicated and efficientinterfacewithcustomers.

Ahandoverimplementationunit isresponsibleforensuringthatcompletedapartmentsareup-to-standardwhentheyaretransferredtonewowners.Similarly, theCustomerServicesSectionisresponsibleforcustomerrelationsandafter-salesservices.

Customer Satisfaction

TheGroupconducts regular surveys and seeks feedbacktoensurewearedeliveringsatisfactoryservices toallourcustomers.

TheGroup’spropertymanagement subsidiary,Goodwill,conducts interviews after each survey to followupwithtenantsontheircommentsandviews.Follow-upactionsaretakentoseekimprovements.ThesatisfactionrateoftenantsforGoodwill’smanagement servicewas97.39%in2010,96.58%in2011;and97.4%in2012.

Henderson Club

TheGroup’scustomer relationshipmanagementactivitiesaremanagedbyHendersonClub,whichstrives toenhancecommunicationandunderstandingbetween theGroupandourclients.Asof31December2012,HendersonClubhadatotalofover120,000membersandofferedawidevarietyofprivilegestoitsmembers.

To ensure excellent communicationwith itsmembers,HendersonClubcontinues to review its communicationsmeansandchannelsona regularbasis.During theyear,theClubadoptedvariouse-marketingchannels toprovideenrichedcontentsandfabulousoffersformembers.

Professional Participation

Henderson Land proactively participates in industryprofessionalbodiestosharetheGroup’sexpertiseandviewson industry-relatedpublicpolicies, and topromotebestpracticeandincreasedcooperationacrossthesector.

Professional participation in 2012

Organisation Position

AppealTribunalPanel(Buildings)

Member

BeAMSociety BoardDirector,CorporateMember,ProfessionalDevelopmentCommitteeVice-chairman,BeAMexpertPanelMember

buildingSMART Hong Kong FoundingMemberandCouncilMember

BusinessenvironmentCouncil

BoardDirector,CouncilMemberandMembershipCommitteeMember

ChinaGreenBuildingCouncil

CouncilMember

ChinaGreenBuilding(HongKong)Council

FoundingMemberandCorporateMember

ConstructionIndustryCouncil ChairmanofConstructionIndustryTrainingBoard,MemberofWorkingGrouponRoadmapforBIMImplementation,MemberofTaskForceonRiverSandSubstitutesResearch

environmentBureauandtheCouncilforSustainableDevelopment

SignatorytoenergySavingCharter

HarbourBusinessForum PatronMember

HongKongGreenBuildingCouncil

PatronGoldMemberandGreenBuildingFacultyMember

HKSARBuildingsDepartment

MemberofAuthorizedPersonsRegistrationCommittee,MemberofContractorsRegistrationCommittee(GeneralBuildingContractors),MemberofContractorsRegistrationCommittee(SpecialistContractors)

HKSARLandandDevelopmentAdvisoryCommittee

MemberofPlanningSub-Committee,MemberofLandSub-Committee

HKSARLandscapeArchitectsRegistrationBoard

Member

HKSARLongTermHousingStrategySteeringCommittee

Member

HKSARPlannersRegistrationBoard

Member

HKSARTheHarbourfrontCommission

Member

TheRealestateDevelopersAssociationofHongKong

Vice-President,DirectorandexecutiveCommitteeMember,Planning,environment&LandsSub-CommitteeMember,LegalSub-CommitteeMember


The “Rogers Stirk Harbour +Partners: From the House to the City” exhibition sponsored by the Group

The Group invited young cancer survivors and their families to participate in “Walk for Nature @ Mai Po 2012”

Mr Lee Ka Shing, the Group’s Vice Chairman (sixth left, front row)

attended the kick-off ceremony of “Book with Love”

Sustainability and CSR - 商界展關懷 · CSR objectives, we have adopted a highly proactive...

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