Susquehanna Style susquehanna May/June 2009 Circulation: 45,000 › include › inspiration ›...

Issue 14

Print Press Coveragefrom York WallcoveringsYork, Ink.

Susquehanna Style

May/June 2009

Circulation: 45,000

AdAms | CumberlAnd | dAuphin | lAnCAster | lebAnon | perry | york

May/june 2009

a zesty brunchJalapeno Quiche, Bellevue Park Bloody Marys & More

wellness weekendA Luxurious Lodge Getaway

downtown dwellingsLoft-Style Living

outdoor kitchens

York sparksa wallpaperrevival opulent

Homespring

s u s q u e h a n n a

56Designer Inspirations

issue

the

Continued on next page

750 Linden Ave.York, PA 17405-5166

Tel: 717-846-4456www.yorkwall.com

Susquehanna Style, continued

58 susquehanna style | M a r c h / a p r i l 2 0 0 9 M a r c h / a p r i l 2 0 0 9 | susquehanna style 59

RevivalWallpaper

if the thought of wallpaper evokes badflashbacks from the ’60s or grapevine

borders from the ’90s, it's time to takea fresh look at the innovative options

emerging in design and décor. The wallpaper revival is here.

By Cindy KalinosKi

Wall coverings setting the trends nationwide and even glob-

ally are being designed and produced at the nation’s old-

est and largest wallpaper manufacturer—right here in the

Susquehanna Valley. Since 1895, York Wallcoverings has been creating and

crafting wallpaper with some of the same 100-year-old presses alongside

state-of-the-art printing technologies. Able to change with the times, the

company has faced the verge of bankruptcy, followed by a rebirth when

Carlo Vizzi bought and rebuilt the firm in 1980 and brought on the talented

designer Ronald Redding, who has become an icon in the industry.

Today’s colors, patterns and textures are fresh and fashionable—

adding the perfect touch of personality and panache to the contemporary

styles of clean-lined furniture filling fashion-forward homes. Themes in

patterns and papers are eco-minded, vibrant and globally influenced, while

developments in texture represent the new frontier of wallcoverings.

“We’ve designed a lot of new lines with a tactile feel—anything with

a ‘hand’ to it,” explains Gina Shaw, York Wallcovering’s vice president of

product development. Using raised prints, special papers, skilled artistry

and hand-printing techniques, they’ve produced wallpaper with pizzazz.

Real sand or glass beads woven throughout a pattern add glit-

ter. For ultimate glam, Swarovski crystal embellishments introduce a

sophistication that is undeniably chic. But be prepared to pay more

for those little luxuries. For a less expensive alternative, patterns are

designed to let you apply your own crystals. These sparkly gems come

in a sheet, and applying them yourself is a real cost saver, especially

since you don’t have to place the gems behind furniture or cut off and

throw away paper with crystals on it.

Not only are today’s wallpapers leaps and bounds beyond what they

once were in terms of design elements, but the applications in which they

are used have evolved as well. Some patterns are so bold that they work

best─or exclusively─as an accent. “One of the fastest, easy things you can

do to make a statement is to use an oversized pattern on one wall, with

stria [lined patterns] for the rest of the room,” says Shaw. Picture a panel

of wallcovering on either side of a bed, or as a backdrop for the dining

room table. Neutrals, which remain the best sellers, are individually devel-

oped and colored by a design team to complement each new pattern.

Current colors that are strong include silver, teal, and a rich chocolate

brown, which pairs well with pink, blue and lime green. Warm grays,

purple and bronze are on the rise as the next design stars. Schemes are

real sand, glass beads and the ultiMate glaM—swarovski crystals—add texture

and pizzazz to today's papers.





RevivalWallpaper

if the thought of wallpaper evokes badflashbacks from the ’60s or grapevine

borders from the ’90s, it's time to takea fresh look at the innovative options

emerging in design and décor. The wallpaper revival is here.

By Cindy KalinosKi

Wall coverings setting the trends nationwide and even glob-

ally are being designed and produced at the nation’s old-est and largest wallpaper manufacturer—right here in the

Susquehanna Valley. Since 1895, York Wallcoverings has been creating and

crafting wallpaper with some of the same 100-year-old presses alongside

state-of-the-art printing technologies. Able to change with the times, the

company has faced the verge of bankruptcy, followed by a rebirth when Carlo Vizzi bought and rebuilt the firm in 1980 and brought on the talented

designer Ronald Redding, who has become an icon in the industry.

Today’s colors, patterns and textures are fresh and fashionable—adding the perfect touch of personality and panache to the contemporary

styles of clean-lined furniture filling fashion-forward homes. Themes in

patterns and papers are eco-minded, vibrant and globally influenced, while

developments in texture represent the new frontier of wallcoverings.

“We’ve designed a lot of new lines with a tactile feel—anything with a ‘hand’ to it,” explains Gina Shaw, York Wallcovering’s vice president of

product development. Using raised prints, special papers, skilled artistry

and hand-printing techniques, they’ve produced wallpaper with pizzazz.

Real sand or glass beads woven throughout a pattern add glit-

ter. For ultimate glam, Swarovski crystal embellishments introduce a

sophistication that is undeniably chic. But be prepared to pay more

for those little luxuries. For a less expensive alternative, patterns are designed to let you apply your own crystals. These sparkly gems come

in a sheet, and applying them yourself is a real cost saver, especially

since you don’t have to place the gems behind furniture or cut off and throw away paper with crystals on it.

Not only are today’s wallpapers leaps and bounds beyond what they

once were in terms of design elements, but the applications in which they

are used have evolved as well. Some patterns are so bold that they work

best─or exclusively─as an accent. “One of the fastest, easy things you can do to make a statement is to use an oversized pattern on one wall, with

stria [lined patterns] for the rest of the room,” says Shaw. Picture a panel

of wallcovering on either side of a bed, or as a backdrop for the dining room table. Neutrals, which remain the best sellers, are individually devel-

oped and colored by a design team to complement each new pattern.

Current colors that are strong include silver, teal, and a rich chocolate

brown, which pairs well with pink, blue and lime green. Warm grays,

purple and bronze are on the rise as the next design stars. Schemes are

real sand, glass beads and the ultiMate glaM—swarovski crystals—add texture

and pizzazz to today's papers.





M a r c h / a p r i l 2 0 0 9 | susquehanna style 61

simpler, often featuring three colors instead of the 12 or so used in the past.

Black and white accented with red, as well as taupes and sea colors, are on the cutting edge of today’s trends, and, of course, there’s green.

Eco-chic “Parallelling the green movement,” says Shaw, “many patterns are more

organic in design and shape. I think we’ll see more green happening.”

Like other industries, wallpaper manufacturers have become more sensitive to the environment. LeRue Brown, director of marketing for York

Wallcoverings, says wallpaper is a very green option. “Over the years at

York Wallcoverings, we’ve engineered all of the pollutants out of the pro-cess,” he says, “and the indoor air quality with wallpaper is cleaner than

with paint.” Using 100% natural fibers, like grasses and cork, and water-

based inks and coatings, some responsible companies like York Wallcover-

ings are helping consumers enhance their interior environment without

compromising our shared exterior environment—the planet. They’re also consumer-friendly: special long-fiber papers used in York

Wallcoverings' papers are designed to be stronger, so they’re easier to hang

and remove. They also allow you to apply the paste to the wall rather than

to the paper. (If you’ve ever nervously gripped a long sheet of dripping wall-

paper, you’ll understand why this is such a good thing.) York Wallcoverings'

papers are also porous, which means they’re breathable. This translates into

fewer problems if moisture later develops behind a wall. Several designs reflect the company’s green mindset. Organic

motifs using leaves, for example, come in many patterns that work

well in different rooms. But just because they’re green by design doesn’t mean they’re all green in palette. Vibrant aquas and salmons

make a stunning background for peacock feathers, tropical plants,

ferns or sea coral. A saffron yellow or cayenne red pops behind

banana leaves, and translucent frost-colored leaves overlap on a

charcoal base. While fewer colors are being used in the patterns, the shapes are becoming bolder and more international.

When selecting ecologically safe wallpaper, look for water-

based inks and smoke-free inks. Much like the difference between

using latex and oil paints, the type of ink used determines whether

toxins created in the manufacturing process are inherent in the end product.

many patterns aremore organic indesign and shape

patterns and shapes are becoMing bolder and More globally inspired.

York Wallcoverings' products are available nationwide at most interior design retailers. The company also operates a design center and showroom in York, where customers

can seek advice, ideas and assistance.750 Linden Ave., York | 8am to 5:30pm

717-846-4456 | www.yorkwall.com





62 susquehanna style | M a r c h / a p r i l 2 0 0 9

Water-based inks are the good guys. Not so with solvent-based

wallpapers, which require special disposal methods and release more volatile organic compounds (VOCs) into the air.

Smoke-free inks relate to the manufacturing process and are non-

polluting. York Wallcoverings has created specialty inks and modified

processes to reduce its environmental footprint. According to Brown,

it is currently the only manufacturer that uses smoke-free inks.Not every brand of wallpaper is eco-friendly, so remember to do a little

research first. Most manufacturers have a sustainability statement on their

websites, so do a little digging─and help keep the world a little cleaner.

Go GlobalAs with fashion, American interior styles are heavily influenced by

European trends. Some of the most visible patterns reflecting this use

simple silhouettes in updated colors and graphic elements like bird cages,

gold leaf eucalyptus, and ferns or oversized patterns like brocades, toiles

and paisley in fresh hues. York Wallcoverings designs its own lines but

also carries others, including several by Antonina Vella of Sicily and

Swarovski Elements of Eastern Europe. Designs like these can create a variety of looks, from formal elegance to casual Mediterranean style.

It’s no surprise that our interiors are reflecting our travels and international

experiences. Island and rainforest motifs are being incorporated into homes

well outside the tropics, and globally popular textures such as linen, sisal

and bamboo have found their way into wallcoverings for every room. These natural fibers establish a calm, nature-inspired feel that is perfect with white

accessories for a spa look or as a neutral showcase for exotic or ethnic accents.

What’s old is nEW aGainLarge-scale patterns are back. The economical advantage to this is

that they can make a big impact even when applied to only one wall,

large-scale designs are back and offer a lot of design bang for the buck when

applied to only one wall in a rooM.

While fewer colors arebeing used in the

patterns, the shapesare becoming bolder

this rendering depicts a victorian-era room setting with bold wallcoverings available from york.

this vintage advertisement appeared in the design magazines of the times and promoted york's "white rose wallpapers."

artists used to create all wallpaper designs by hand. now the company operates a state-of-the-art digital design studio.






which offers a lot of bang for your buck. “People are sometimes afraid

of large patterns,” says Tara Cassady of the firm’s design showroom,

“but the small patterns actually come off busier in a room. The large

patterns can be easier to live with.” Ever-classic dramatic black and white schemes with the larger motifs can make a current statement

that is, at the same time, retro.

Grasscloths, popular in the 70s, have come back in a major way.

At York Wallcoverings’ design store you can choose from dozens of

updated patterns and colors, from neutrals to blue and purple. These highly textured wallpapers can warm up a room and “create a wow,”

says Cassady. “Some of our grasscloths look more like bamboo, suede

or cork,” she explains. “The Tommy Bahama line we carry offers some really pretty grasscloths that can go with a traditional, tropical or

contemporary style. It gives so much more texture than a painted wall

would give, and it’s beautiful.”

thE loW doWnPrices for the wallpaper vary quite a bit. The cost for various papers, the

process used, and the number of inkings are big factors in price, as are the

collection and the name of the designer. That means while most papers cost

around $20 or $30 per roll, you can pay over $200 for a roll of specialty paper.

And with thousands of papers to select from, it can be hard to know what to

choose. The design center at York Wallcoverings is staffed by five decorators who will come out to your home or workplace for a free consultation. They’ll

work with you in the store as well, which is planning a new grand opening to

celebrate its current revamping. Also ask about free seminars on décor and tours of the factory in the spring and fall.

As for the customers who are coming into the design center lately,

Cassady says, “We are seeing a younger crowd that is more attracted

to today’s wallpaper. Because it’s definitely not your grandmother’s

wallpaper anymore.” SS

the palette and potential for "green" papers extends well beyond the color and into the

Materials, Motifs and More.

skilled press operators still mix certain pigments by hand when printing specialty papers on some of the company's 100-year-old presses.

carlo vizzi bought the troubled york wallcoverings in 1980 and led its rebirth out of near bankruptcy.

talented designer ronald redding has become an icon since joining york wallcoverings in the 1980s.

Susquehanna Style susquehanna May/June 2009 Circulation: 45,000 › include › inspiration ›...

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Transcript of Susquehanna Style susquehanna May/June 2009 Circulation: 45,000 › include › inspiration ›...