Sus terr avion overview
Transcript of Sus terr avion overview
Robert MorrisSmall Unmanned Systems Business Expo
Ghazni, Afghanistan – October 2006
RQ-7B Shadow
Robert and Cornell Now Cessna 172
What does it take to build a drone company?
• Opportunity to create real value over legacy systems for customers
• A viable and sustainable business model
• Inputs (labor, capital, technology, management, etc.)
Creating Value: The Information Cycle is Becoming Modular
Plan Flight Operations
Execute Collection
Mosaic, geo-reference, and orthorectify data
Extract, Package and Deliver Data
Make Management Decisions
Improved Outcomes
Implement Management
Decisions
Value
Fusion
AirOps
Intake Aerial Data
Analysis and Interpretation
Delivery
Action
UAS can create value in Air Ops
• Form Factor: Bring an air platform where you previously could not
• Endurance: Fly a sensor longer than a legacy platform could
• Environmental Limitations: Take sensor where it could not previously go
• Cost: Fly a sensor for less, or more often, than a legacy platform could
Not Relevant to Agricultural Data
TerrAvion’s capability compared to legacy providers
Resolution
Conti
nuity
of D
ata
SatellitesLegacy Aircraft
Drones
Delivery: The key feature of drones
Data Delivery
• Timeliness – how quick is the information cycle?
• Searchability – can the user/interpreter find what they are looking for?
• Location – where does the data go?• Interconnection – what systems can
interrogate the data?
Business Model – Regulation and Hassle: This guy has a log book and went to school for this…
In-house Interpretation
Business Model – B2B Service Distribution Channels
Enterprise Consulting Cloud Based
• Direct sales• Large agribusiness • In-house imagery
interpretation capability
• Indirect sale • Interpretation by
consultant • Medium-sized /
high-end growers
• Web subscription • Automated
interpretation• Direct interfaces with
automated equipment in the field
Grower Grower
Interpretation
ViticultureCons
ulta
nts
Grower
In-house Consulting
Au
tom
ation
Conclusions
• The true benefits of drones do not have much to do with not having a pilot on the aircraft, it has to do with delivering data in a way that creates value
• Our customers should not have to know or care about the regulations and technical constraints we work under, they should just get what they need to do their business better
Contact:Robert MorrisFounder, CEO [email protected](925) 456-4806
For more ravings see my blog:http://robocosmist.com
Thank You!Questions?