Surya Jindal
-
Upload
amar-chauhan -
Category
Documents
-
view
220 -
download
0
Transcript of Surya Jindal
-
7/30/2019 Surya Jindal
1/10
Dissertation Project Report
OnA research study of user awareness and adoption of IPTV
By
Surya JindalA0101911214
MBAGeneral Class of 2013
Under the Supervision of
Mr. Gaurav Chandhiok
Assistant Professor
Department of IT
In Partial Fulfillment of the Requirements for the Degree of
Master of Business AdministrationGeneralAt
AMITY BUSINESS SCHOOL
AMITY UNIVERSITY UTTAR PRADESH
SECTOR 125, NOIDA - 201303, UTTAR PRADESH, INDIA
2013
-
7/30/2019 Surya Jindal
2/10
ii
CERTIFICATE
-
7/30/2019 Surya Jindal
3/10
iii
DECLARATION
Title of Project Report
A research study of user awareness and adoption of IPTV.
I declare
(a)That the work presented for assessment in this Dissertation Report is my own, that it has not
previously been presented for another assessment and that my debts (for words, data, arguments
and ideas) have been appropriately acknowledged
(b)That the work conforms to the guidelines for presentation and style set out in the relevant
documentation.
Date: Surya Jindal
A0101911214
MBA-General CLASS OF 2013
-
7/30/2019 Surya Jindal
4/10
iv
CERTIFICATE
This is to certify that Surya Jindal student of Masters of Business AdministrationGeneral at
Amity Business School, Amity University Uttar Pradesh has completed Project Report on A
research study of user awareness and adoption of IPTV, under the guidance of the undersigned.
Mr.Gaurav Chandhiok
Assistant Professor
Department of IT
Date: ..
-
7/30/2019 Surya Jindal
5/10
iv
ACKNOWLEDGEMENT
I owe a great thanks to many great people who helped and supported me during the preparation
of this research work.
My deepest regards to Mr.Gaurav Chandhiokfor guiding and correcting various documents of
mine with attention and care. He has taken great pain to go through the project and make
necessary correction as and when needed.
I express my sincere thanks to the ADG of Amity Business School, Dr. Sanjay Srivastava, for
extending his support and giving me a golden opportunity in doing internship in my preferred
field of work.
I shall also thank my institution, Amity Business School in providing me the valuable time and
learning throughout my 1st
year of business study without which this project would have been a
distant reality.
-
7/30/2019 Surya Jindal
6/10
v
TABLE OF CONTENTS
-
7/30/2019 Surya Jindal
7/10
vi
LIST OF TABLES
TABLE NO TITLE OF TABLE PAGE NO
4.1Relation between awareness about IPTV Gender, Age and
Qualification25
4.2
Cross Tabulation between primary format preferred for TV
entertainment and awareness about Internet Protocol
Television (IPTV)
27
4.3Relation between Most important feature for IPTV, Gender,
Qualification32
4.4Cross Tabulation between knowledge of IPTV network medium
and quality problem : Video Freeze35
4.5Cross Tabulation between knowledge of IPTV network medium
and quality problem : Poor Quality Video36
4.6Cross Tabulation between the user perception of current price
levels of IPTV and their intention to subscribe it in the future37
4.7
Cross Tabulation between user perception of IPTV services
understanding and use and intention of future use 39
4.8Independent Samples Test between Gender and Level of
satisfaction perceived on various factors42
4.9Chi-Square Goodness of Fit Test on level of satisfaction
perceived on various factors45
4.10Chi-Square Goodness of Fit Test on various quality problems
experienced by the user47
4.11ANOVA on Qualification and level of satisfaction perceive on
various factors48
4.12 (a) One-Sample Statistics on Video on Demand 50
4.12 (b) One-Sample Statistics on Interactivity 51
-
7/30/2019 Surya Jindal
8/10
vii
LIST OF FIGURES
FIGURE NO FIGURE TITLE PAGE NO
4.1 Demographic Profiles 19
4.2Relation between Time spend watching TV or other video
entertainment, Gender, Age and Occupation20
4.3Relation between Primary formats preferred for TV
entertainment, Gender, Age and Qualification22
4.4
Relation between awareness about IPTV Gender, Age and
Qualification 24
4.5Relationbetween IPTV awareness and Primary format
preferred for TV28
4.6Relation between primary reason the respondents think for
subscribing IPTV, Gender, Age and Occupation29
4.7Relation between Most important feature for IPTV, Gender,
Qualification and Occupation31
4.8Relation between interest in VOD service, Gender,
Qualification and Occupation33
4.9Relation between the user perception of current price levels of
IPTV and their intention to subscribe it in the future38
4.10Relation between user perception of IPTV services
understanding and us and intention of future use40
4.11Level of satisfaction for using IPTV perceived corresponding
to available options with respect to services41
-
7/30/2019 Surya Jindal
9/10
viii
EXECUTIVE SUMMARY
We live in the age of the digital packet. Documents, images, music, phone calls - all get chopped
up, propelled through networks, and reassembled at the other end according to Internet protocol.
So why not TV?
Today, IPTV (Internet Protocol Television) is creating headlines all over the world. This mass
publicity is the result of numerous instances and stories depicting its humble deployments and its
future. IPTV is a very useful system, through which you can receive both TV and video signals
along with other multimedia services by means of your Internet connection. In a nutshell, it is
nothing but a broadband connection and a system to deliver various programs of television usingthe Internet protocol (i.e., language) over computer networks.
It is important to remember that IPTV is not like any ordinary television program broadcast
through the Internet, but rather it is unique in itself. Its contour is represented by a closed,
proprietary TV system which is similar to the cable services present today. But, in contrast, the
delivery of IPTV is made via IP-based secure channels, which result in a sharp increase in
content distribution control.
The role of IPTV is to integrate numerous ways to scrutinize and trace choices of users. Its role
is also to mark out the preferences and selections over a particular time period. It is therefore
emerging as a perfect platform on which clients add personalized e-commerce options and a
more targeted advertising. By now, IPTV has turned out to be a widespread denominator for
systems where both television and video signals are circulated to subscribers or viewers.
IPTV uses an Internet Protocol over broadband connection and very often this service has been
provided in parallel with the Internet connection of the subscriber, supplied by an operator
dealing with broadband. This is done by using the same infrastructure but apparently over a
dedicated bandwidth allocation. Hence, we can describe it as a system in which a digital
television service is provided to subscribing consumers over a broadband connection using the
Internet Protocol.
-
7/30/2019 Surya Jindal
10/10
ix