Surviving Cloud Social & Mobile Nieuwegein 25 April 2013
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Surviving the interconnected world of Cloud, Social and Mobile
Arjan Kramer
Surviving the interconnected world of Cloud, Social and Mobile
Arjan Kramer
• 36 years old• Married to Bea
two little princesses• All-Channel Experience
Solution Architect• 15 years of IT Experience
@arjankramerlinkedin.com/in/arjankramer
CRM
CEM
SMC
SMAC
SMAC
Social Mobile
Cloud
Analytics
So how do you survive?
Integration & Orchestration
Security
Performance
Data governance
Service control
Integration & Orchestration
Security
Data governance
Service control
Performance
Integration, Orchestration & Data governance
Secu
rity
Performance
Service ControlImmediate H-model
Operational Business Services
Common DataServices
Personalisation & Interaction
Customer Management
Business Support Services
Successfully applied at several customersIdentity
Management
ID Management
AccessManagement
Auditing Services
EncryptionServices
DirectoryServices
SecurityInfrastructure
InterfaceAdapters
InterfaceAdapters
ETL ReliableMessaging
FileTransfer Workflow
Master DataManagement
ProcessOrchestration
Business Activity Management
PublishSubscribe
ExceptionManagement
Business Rules
TranslationTransformation
Service Integration
FinancialServices
eRetail
eRetail
Mail & ParcelsServices Information
AggregationSupply Chain
ServicesInsurance Services
Document Management
Government Services
Credit Checking & Address Validation
Configurable PricingCommon Shopping Basket & Payments Anti-fraudCommon
Services
Content Management Personalization Collaboration Search
Personalization and Interaction Service Management
Archiving
EventManagement
Reporting
Service Support
Service Continuity
Data Warehouse
Customertransactions
Web analytics
Marketing
Customer Transaction Management
Customertransactions
Web analytics
Customer Management
Data Warehouse
Printing
Traffic Management
Customer InteractionPersonalised
content, search and recommendations
Rich eCommerce and content sites
Call centre Home deliveryUser Generated Contentreviews
Morrisons Social media sites
Instore
Service Integration
Traffi cMngmnt
Operations Services
Driver Mobility & Optimisation
Common PaymentVan scheduling
Customer Management
Identity Mgmt
ServiceMgmt
Contact Customer
Management
Site and Experience
Management
Customer Insight and Reporting
Customer Listening and
Response
CustomerRecords
management(single view)
Campaign Management(Personalised)
ID Mgmt
AccessMgmt
Auditing Services
EncryptionServices
DirectoryServices
SecurityInfrastruct
Archiving
EventMgmt
Reporting
ServiceSupport
ServiceContinuity
Problem& Incident
InterfaceAdapters
Routing
ReliableMessaging
PublishSubscribe
FileTransfer
ExceptionMgmt
Workflow
TranslationTransformation
Business Rules
ProcessOrchestration
BusinessActivity Mgmt
Store Picking
Throttling,Audit
We have an ongoing dialogue with our partners to map their solutions and services to ourcommon framework
Immediate H-architecture mapped to SaaS solutions /products of major vendors and open source. Most vendors already do or have plans to offer their products as SaaS.
Whilst one could use a suite from a single supplier, these suites have been constructed through an acquisition exercise rather than a best of breed model. Clients are either using a best of suite or a best of breed approach. As such, in both cases it is our role to consider each logical service or group of services and determine the best mix of products to meet the business need.
Immediate is an enabler of Digital Transformation creating opportunities for effective use of all-channel Integration: Social, Mobile & Cloud
Immediate is• A Multichannel Services Orchestration (CSO) platform & methodology• By definition, following a Federated Services Architecture• an Integration platform that can be hosted in-house or in the Cloud• bringing reusable Integrations with specific SaaSs, across SaaSs and with application packages
Immediate is proven in practice• Successfully Implemented at several customers like RMG, Burberry, Eurostar, Morrisons, DfE• Available ‘H-architecture’ with mappings with partner products• Set of re-usable integrations available for speed of implementation• Recently positive references from Forrester and Gartner
Immediate brings
• Higher speed of implementation and low time-to-market• Helps delivering the critical ‘one-view’ of the customer• Safe exposure to Cloud and new business avenues
So… are you wondering how to survive the interconnected world of Cloud,
Social and Mobile?
Think of the following elements:- Integration & Orchestration- Security- Performance- Service control- Data governance
and apply a proven and comprehensive framework and methodology to let it all make sense:
Immediate H-framework
Happy SMAC’ing :-)
Arjan KramerAll-Channel Experience Solution Architect
@arjankramerlinkedin.com/in/arjankramer