SurveySwipe Smartphone Survey Demo
16
SURVEY SWIPE MOBILE SURVEYS AND PANELS John Johnson Mobile Research Directo Survey Analytics November 15 th , 2012
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Transcript of SurveySwipe Smartphone Survey Demo
SURVEY SWIPE
MOBILE SURVEYS AND PANELS
John JohnsonMobile Research DirectorSurvey AnalyticsNovember 15th, 2012
Overview
About Survey Analytics
About SurveySwipe
Why Mobile?
Panel Member Mobile Diary
LifeMetrix: Passive Mobile Data Collection
Location Based Research
Image Previews
Stop Watch question types
Q & A
About Survey Analytics
Founded in 2002
Specialize in online, mobile surveys and panel, conjoint analysis, crowdsourcing, sample, gamification and more
Here are some of our brands:
SurveySwipe
SurveySwipe is a community based mobile research platform that allows your opinions to be heard through your smartphone.
Respondents will receive surveys from the communities they have joined.
Rewards for their opinions!
SurveySwipe supports mobile communities worldwide.
Why Mobile?
“67% of all smartphone
users sleep with their
smart phones in bed.
Probably higher than
the percentage that sleep
with their spouses.”
-David Vladeck, Bureau of Consumer Protection, speaking at Evidon Empower Conference
Panel Member Diary
This is our take on ethnography / field project: Mobile Ethnography
Get an insider point of view via participant observation without having to be nearby.
Achieve these same time of interactions and instruction to collect data in real life environment using SurveySwipe.
Diary DemonstrationSet Diary Frequency Expectations
Option To Send Daily Push Notifications: Reminders
Attach surveys to diary entries!
Example:
Bob Barker joined a fast food panel, and agreed to do a food journal everyday for 7 days.
LifeMetrix: Passive Data Collection
LifeMetrix is SurveySwipe’s passive data collection tool.
Allows for collection of information from respondents without asking survey questions.
Allows administrators a chance to better understand consumer behavior already being captured by the device.
Respondents must give permission to collect this data.
Passive data collected includes:
Device Type
Operating System
Battery Life
Number of Apps
Last App opened
Geo-location
LifeMetrix DemonstrationWhere was Bob Barker when he made his diary entries on Monday?
Device Type: iPhoneOperating System: IOSBattery Life: 37%Number of Apps: 7Last App opened: Yelp
Geo-location : 34.156098, -118.131808In & Out, Pasadena, CA
Location Based Research
Today, Bob wants to take his dog to Burger King for a special treat.
Which location did he go to?
What did he order?
How much did he spend?
Was he satisfied with his experience?
Location based surveys allows Bob and other customers to instantly share opinions while the experience is happening.
Location Based Research
Bob enters Burger King
After 1 min, he receives a
push notification survey from
the Fast Food Panel
Bob takes quick survey about service
and cleanliness
Location aware app
Bob left BK.
Another survey is sent
Per his survey, Bob takes picture of meal he
shared with dog
Survey admins can now analyze
data from Reports Tab
Location Based Survey
Demonstration
Enhancements
Image Previews
Swipe makes it easier
for respondents
to view images with
a push of a button!
Demonstration
EnhancementsStop Watch question type
How long did it take for
Bob to get his meal from
Burger King?
Instead of asking him later,
have him turn on the stop watch
and record it in real-time!
Demonstration
Any Questions?
Thank you for attending!
For more information or a demo:
http://www.surveyswipe.com
