Primary Research Analysis

In order to make my music video one that people will enjoy I conducted a questionnaire and

uploaded it to www.surveymonkey.com. I then emailed my questionnaire to many people

and also chose to upload it to www.facebook.com so my social media friends could take it

and in return I get a bigger range of responses thus making my questionnaire results more

accurate.

My first question ‘Do you enjoy

Drum & Bass?’ was a good first

question to ask due to my video

being of the Drum & Bass

genre, then I will know how

many of the people that took

the questionnaire to be my

target audience. As you can see

from the picture to the right,

85.71% answered yes.

My second question ‘What sort of settings would you like

to see?’ was a question that would allow me to see what

sort of places people would prefer, whether it be simply

‘outside’ or ‘indoors’ or a more definite answer of ‘pub,

house, club, warehouse’. I also added an ‘other’ answer, in

which participants can give me their own idea of a location

if they like; this question was also notably multiple choice.

Looking at my results, ‘warehouse’ scored 71% and ‘club ‘

scored 42%. These are the two highest scoring locations

and I have decided to try and implement some sort of

warehouse or club into my video in order to reach my

target audience.

My third question ‘Would you prefer a concept,

narrative or performance based music video?’ was a

question that was a general question, and as expected

the ‘concept’ scored the highest percentage coming in

at 71%. Again I am going to listen to my participants and

lean my music video more to the concept rather than

performance which I originally planned.

My fourth question ‘would you prefer a fast

paced or slow paced music video?’ was one

to decipher if I should stick to my idea of a

fast paced video or go slow, and as from

looking at the results (85% fast) I am going to

stick to this idea. The main reason for this is

due to my chosen track being fast paced

itself.

My fifth question ‘What types of shots would appeal to

you the most?’ gathered interesting results, as you can

see, ‘mid shots’ ‘POV shots’ ‘Long shots’ and ‘high

shots’ all scored an equal percentage of 42.86%. This is

proving that my intended target audience would much

rather see a variety of mixed shots rather than one or

two types of camera angles and I am going to take this

into account when I come to filming my scenes.