Survey Says: Thought Leadership

1INSPIRED TO HELP YOU SUCCEED www.carlisleandgallagher.com @MelodyCallaway @InspiredByCG

Survey Says: Thought Leadership

@MelodyCallaway

@InspiredByCG

INSPIRED TO HELP YOU SUCCEED ©2013 Carlisle & Gallagher Consulting Group. Proprietary and Confidential.

About CG

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Inspired to Help You Succeed

Management and Technology Consulting Firm

Founded: 2002

President and CEO: Bob Gallagher

Headquarters: Charlotte, NC

Privately held firm

US office locations: Charlotte, Chicago, New York, Los Angeles, Dallas, Jacksonville and Phoenix

Industry Recognition: Wall Street Journal, New York Times, Consulting Magazine, Inc. Magazine

Company Facts Our Focus. Financial services industry

Our Goal. Leading provider of consulting services to the financial services industry in North America

Our Services. Advisory, delivery, and business & technology services

Our Clients. Seven of the 10 largest financial services institutions in the U.S.

Our People. Over 10 years of financial services industry and consulting experience

Our Results. Solving your most challenging business and technology needs in today’s highly regulated and competitive environment

Our Value. Size, experience and approach driving exceptional services at an exceptional value


@MelodyCallaway

@InspiredByCG

INSPIRED TO HELP YOU SUCCEED ©2013 Carlisle & Gallagher Consulting Group. Proprietary and Confidential. 3

Client Confidentiality

Financial Services Industry

Program in its Infancy

Competition


@MelodyCallaway

@InspiredByCGFour PR Challenges to Overcome


Positioning as a Thought Leader

4 INSPIRED TO HELP YOU SUCCEED ©2013 Carlisle & Gallagher Consulting Group. Proprietary and Confidential.

Leveraging Subject Matter Experts to Stand Out Above the Competition

Using Knowledge Capital

Go-To-Spokespeople Media Training Resident Experts

@MelodyCallaway

@InspiredByCG


National Consumer Surveys

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Becoming a Thought Leader …

Creating original content

Enabling our SME’s to educate the industry

Developing a SEXY hypothesis

Hiring professionals to analyze your data

Uncovering newsworthy statistics and facts

Standing out from the competition


@MelodyCallaway

@InspiredByCG

What go-to-market strategies are you most likely to use?

Presentations/SlideShare

Media & Analyst Relations

Social Media Webinars

Client Events White Papers Infographics Internal Communications

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@MelodyCallaway

@InspiredByCGSurvey Says

On the Money Media Coverage

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BANKS JOIN THE

DO-IT YOURSELF CRAZE

1 IN 3 WOULD CONSIDER A WALMART MORTGAGE

48% OF AMERICANS ARE READY FOR MOBILE WALLETS‘‘

’’‘‘

@MelodyCallaway

@InspiredByCG

http://www.charlotteobserver.com/100

http://www.bankinnovation.net/

http://www.betterbanksystems.com/

http://www.nationalmortgagenews.com/


Results

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@MelodyCallaway

@InspiredByCG



$75,000 per campaign

Creating data that was real and mattered to the financial

services market

Having reliable spokespeople that have the flexibility and

willingness to participate

Creating different content form factors to meet all market

demands

Leveraging the power of traditional media and new media

The Budget Factor

The Authenticity Factor

The Know-It Factor

The Content Factor

The Social Factor…9 INSPIRED TO HELP YOU SUCCEED ©2013 Carlisle & Gallagher Consulting Group. Proprietary and Confidential.

@MelodyCallaway

@InspiredByCGThe Five Factors That Made This A SUCCESS

INSPIRED TO HELP YOU SUCCEED ©2013 Carlisle & Gallagher Consulting Group. Proprietary and Confidential. 10

Q AINSPIRED TO HELP YOU SUCCEED ©2013 Carlisle & Gallagher Consulting Group. Proprietary and Confidential.

@MelodyCallaway

@InspiredByCG

Survey Says: Thought Leadership

Marketing

Transcript of Survey Says: Thought Leadership