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Survey Says…?

Jessica Friedman

Director of Marketing and Communications

National Contract Management Association

Angela Deren

President-Elect

Pentagon Chapter

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What is a survey?

• A form of market research• Help identify opinions or perceptions in your audience• Help you learn more about a topic• Great way to solicit specific key information from a

target audience• Way to measure customer satisfaction• Tool to gauge interest in a new product or service • Collect demographic information for planning

purposes

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What makes a survey successful?

• Define the purpose and scope• Quick - can be completed in less than 5 minutes• Logical sequence – broad questions to more specific• Most important questions in the beginning• Keep it simple – yes/no or multiple choice• Test survey on a focus group before general issue• Avoid weekends• Send a reminder• Let survey takers know how you will use the results

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Types of Surveys and Market Research

• Paper Survey at Event

• 1 Question per Month in Chapter Newsletter

• Suggestion Box

• Open Forum

• Focus Groups

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Paper Survey at Event

• Develop rating questions with 5-point scale answers– Excellent, Good, Average, Fair, Poor– Very Satisfied, Satisfied, Neutral, Dissatisfied, Very Dissatisfied

• Add open-ended questions to allow explanation• Add comment questions• Add demographics questions at the end of the survey to

assist in analyzing results by respondent segments– Geography, Type of Business, Position Title, Function/Role-

responsibilities, Sex, Age Range, Highest Education Level

• Use results to improve or change next event

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1 Question per Month in Chapter Newsletter• Example Questions:

– Which meeting format do you prefer?

a. breakfast b. lunch c. dinner d. No food– Of the following topics, which would you prefer to learn about?

a. Price Analysis b. Using GSA e-Buy c. Service Contract Act

– Do you have a location recommendation for a chapter meeting?– Will you be attending the Fall Leadership Summit? Yes/No– Would you be interested in participating in a CFCM Study

Group? Yes/No

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Suggestion Box• Mention at the beginning of the meeting and

again at the closing• Give audience ideas of what suggestions you’re

looking for (like they’re answering a question)• Provide slips of paper and pens at tables• Set box in location near the exit• Mention ideas you use in the newsletter• Offer thank you gift or recognition certificate for a

great idea

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• Advertise in newsletter and at previous meeting• Provide sample discussion topics ahead of

time, but welcome any topics• Invite non-chapter members• Make the audience feel comfortable• Set up room in a horseshoe configuration or a

circle of chairs• Write an article in the subsequent newsletter to

summarize the discussion

Open Forum

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• Open discussion amongst 10 – 15 people• Centered around a topic/objective• Help identify opinions or perceptions among audience• Start planning early (set up a timeline)• Include a moderator, note-taker, and Subject Matter

Expert who do not participate in the conversation• Summarize or create a report of findings to disseminate• Samples used in NCMA:

– New Professionals, Small Business, Communities, CMBOK

Focus Groups

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Best Practices

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• Google Docs• https://www.surveymonkey.com• http://kwiksurveys.com/• http://www.vovici.com• http://www.survs.com/• http://www.zoomerang.com • http://freeonlinesurveys.com• http://www.esurveyspro.com/free-online-

survey.aspx

Survey Tools

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Questions?

Jessica571-382-1126

Angie 504-920-5242