Market Research Survey Results

I have recently taken out a questionnaire to collect quantitative data to help create my music magazine. I have asked a series of questions as research to help me build my magazine around the preferred opinions of the participants.

The first question I asked was for the age of the people who have taken part. This pie chart shows that the majority of people who have taken part in my survey are between 16 and 18 years old, therefore the target audience that my magazine will be aimed at this age group.

I then went on to ask how much people are willing to spend on a magazine in a shop. This helped give me a price for my magazine. I am going to price my magazine somewhere between £3 and £5 as this is what most people would prefer, therefore more people are likely to purchase my magazine.

My magazine will be based mostly around the indie pop/rock genre. This is because this was the most popular music genre chosen in my magazine. Although the most popular genre was indie pop, other music genres may feature in my magazine such as hip-hop/rap as this was the second most popular.

7%3% 5

%5%3%1%

76%

Favorite music genre

Hip-Hop/Rap PopR'n'B HouseCountry/Western

Rock/Heavy metal

Indie Pop/Rock

£1.00-£2.99

£3.00-£4.99

£5-£6.99

£7 or over

012345678

Prefered magazine price

How much are you willing to spend on a music maga-zine?

8%

83%

8%

Age 13 or under

14-15

16-18

19-21

22-25

26 and above

The majority of my participants use YouTube to listen to their music; I asked this question to find out how people listen to music.

Knowing YouTube is most popular, I could then go on to

use advertisements for YouTube in my magazine.

This pie chart shows how many people read music magazines, only half of the participants asked read them. This means to get people to read my magazine I will have to create my magazine tailored to my overall results.

Music is listened to regularly by the people who took part in my survey. As most people listen to music more than five hours of music a week I will have to choose artists to feature in my magazine that my audience will enjoy listening to. This will attract more reader.

When asked, more people said that they prefer magazines with more images rather than text. This will help when making my magazine as I will try to use more images or larger images rather than text. However I personally think it is important to have a balanced mixture of both text and images, so I will use a mixture of both rather than one and not the other.

25%

50%

25%

Do you read music magazines?

YesNoSometimes

25%

8%

67%

How many hours of music do you listen to a

week? 0 > 1 hour

1 < 2 hours

2 < 3 hours

4 < 5 hours

more

33%

67%

textual or photograph based magazines

TextualPhotography

Youtube

Radio

Socia

l netw

orking TV

Ipod/Phone

02468

1012

How do you listen to music?

How do you listen to music?

By asking how people purchase music I was able to find out which way of buying music is popular. By finding this out I will be able to put in my magazine adverts on where to purchase the artist featured in my magazine’s music. One person chose other and commented saying they use spotify to purchase or download their music. This was helpful as I left it out of my survey and now will be able to consider this way of downloading music when using artist advertisements in my magazine.

Over half of

my audience read magazines occasionally this again means that I am going to have to make my magazine based around my survey results to keep the audience interested.

The final question I asked was for the audience to choose their preferred colour scheme. The majority chose the combination of red, white and black; these colours are often associated with music magazines. The reason I asked this question because I was still unsure on a set colour scheme, due to my results I am now going to use the red, black and white scheme.

Overall I think my survey was successful. They will help when creating my final magazine as I can keep referring back to the survey results. I now know what colour scheme to use, which music genres to feature in my magazine and roughly how much the price for my magazine will be.

Itunes

Shops e

.g. HMV

Internet

downloadOther

0

2

4

6

8

10

12

How do you purchase music?

How do you purcase music?

Green, b

lue, ye

llow

Red, b

lack,

white

Orange

, purp

le, gr

ey

Red, g

reen, y

ellow

0

2

4

6

8

10

Prefered colour scheme

Prefered colour scheme

27%

9%54%

11%

how often magazines are read

NeverOftenOccasionallyRegularly