WHAT IS YOUR GENDER?

From looking at these results, shows that the number of male to female ration have are 10,10. Which helps my team to gain responses from both genders

equally and to ensure that it is not gender biased which could the answers and overall results. As 50% both males and females are answering this survey, just

shows that horror is aimed and targeted for both genders.

Question 2 suggests that the most popular age group to watch horror are 20 -24 years, 30%, 16-19 years, and lastly 25% are 25+. Overall the people who came about to answer this survey are all young people who like to be frightened for enjoyment and entertainment. It’s important to see the age range as we want to create a film for that age group and it must follow the age rate system. All horror films are rate 16/18+ which explains why all 20 people who answered are young.

HOW OLD ARE YOU?

From these results we can see that the favourite genres from our responses are Horror (9) and Thriller (5). Usually horror and thriller films have overlapping themes and this is something we will be able to achieve to appeal to our audience. This also shows us that not only do our target audience enjoy horror films, for 45% of them it is there favourite.

WHAT IS YOUR FAVOURITE GENRE OF FILM FROM THE ONES LISTED BELOW?

The favourite sub-genre of horror is supernatural (10). This relates to our audience as we are making a supernatural horror trailer and this shows us that a lot of our responses come from people that watch a lot of supernatural horror making it more reliable. The second most popular was Psychological Thriller (5) which we will look into to helping us relate to our target audiences wants.

WHAT IS YOUR FAVOURITE SUB-GENRE OF HORROR?

James Wan had the most response for favorite Horror Director. This is a good result because he is linked very closely to our genre and it allows us to know what our audience like and we can tap into his work and apply his ideas to our trailer. We will take inspiration from the trailers for Insidious and the Conjuring and also watch trailers from the other directors as all were liked by our audience.

WHO IS YOUR FAVOURITE HORROR DIRECTOR?

WHAT DO YOU LIKE TO SEE IN HORROR FILMS TRAILERS?

After analysing the various responses, I have found out that people would prefer to have a trailer that doesn’t give too much away to avoid “spoilers,” Therefore my team will have to be careful in providing to much information on the plot as it only needs to be a “briefing of the story.”A few people would like to see lots of special effects, makeup, costumes and props included in the trailer to maybe add more characterisation of the actors in the film and to add more realism to the horror film. Some have stated that they want “suspense” and cliff-hangers to ensure that the film trailer is saving the main parts for the film. This ensures that the audience are compelled and interested - wanting to know more and leaves a mysterious effect. Moreover, a handful have stated that they want jump scares to get the audience hooked, to show how scary this film really is.

From these results we can see what our target audience doesn’t like about horror films which will help us to filter what we will include in our trailer. Many of the responses link to the films being predictable, unrealistic and just made up of just jump scares. This shows us that we will need to make our storyline something that is inspired by a real life story or making it seem like its something that could happen. We also need to show some sort of twist in the plot so that the story isn’t too predictable and make sure that in our trailer we don’t just show jump scares or fake looking scenes/props/makeup.

WHAT DO YOU DISLIKE MOST ABOUT HORROR FILM?

WHAT DO YOU EXPECT TO SEE IN A SUPERNATURAL HORROR FILM TRAILER?

Many of our participants said that within a Supernatural Horror film trailer they expected to see different iconography symbols that are linked with this genre such as blood, religious items e.g. Rosary/Bible, some sort of supernatural ghost and the story is based around a family and set in a home. They also mentioned how there must be surprises that shock/scare the audience, scenes that keep them on their toes. Though the trailer must not give away any of the keys parts of the film. Lighting should be used to help build up tension and create suspense that the audience will find intriguing. The characters should be going through some sort of dilemma to do with one of them being possessed or hunted.

From the results of this question we found out that the majority of our participants hear about new upcoming films through Social Media (75%) with TV advertising being second (50%). Due to the fact that our target audience are young, they are between the ages of 15-25 they are most likely to be really into Social Media, meaning that they spend most of their time using different Social Networks where they can find many advertisement for new upcoming films. 20% of our participants said that Posters/Billboards were how they found out about new upcoming films. This will help us when advertising our Film Trailer as it let’s us know what form of advertisement tool to use.

HOW DO YOU HEAR ABOUT NEW UPCOMING FILMS?

PLEASE STATE WHAT IT IS ABOUT SUPERNATURAL TRAILERS THAT YOU ENJOY, ADMIRE OR LIKE.

Most people enjoy the way Supernatural Horrors play on their emotions and create the feeling of suspense. Also, how effective music is in creating the trailer and the way it adds more tension. Supernatural Horror allows you to suspend your disbelief and watch the film as though it were real. People also expressed there like for fx makeup in horror films which is something we will incorporate in our trailer.