REPORT ON

“Market Survey of Telecommunication on

Banglalink”  

  

 

Submitted by: Habib and all of our group member 

Executive summary

Nowadays the world is very much competitive. So everyone has to be expert in both practical knowledge and theoretical knowledge. On the whole study that the customer service of Banglalink is good. But they have to increase their network coverage.

  Banglalink is continuously coming up with new ideas regarding its

products and services. These services are working as a building block to increase Banglalink’s service value.

  From the overall model summary we can say that, our model is 64

percent compatible/fit in measuring the overall service quality of Banglalink. Therefore it can be considered as a good model.

  Therefore we can say that we are 96 percent confident that reliability has

significant influence on the overall service quality of Banglalink.   Finally, this survey will encourage further study and useful guidelines for

these types of survey.

INTRODUCTION•Banglalink is the second largest cellular service provider in Bangladesh.

•Banglalink entered the Bangladesh telecom industry in 10th February 2005.

•Within one year of operation, Banglalink became the fastest growing mobile operator of the country.

Company Overview

Banglalink was previously known as Sheba Telecom which began operation in 1998.

It was a joint venture between a Malaysian Conglomerate, Technology Resources Industries Berhad and a local firm named Integrated Services Ltd. (ISL).

In 2005 Orascom Telecom Holding (OTH) acquired Sheba Telecom and gave a new trading name ‘Banglalink’.

Survey Instrument

To gather data, questionnaires were used.

The questionnaire survey is the most effective method for this study to collect the data for the current study.

It takes less time to fill up a questionnaire and the customers will not be unwilling in providing accurate data.

Survey Result By Graph Number of Family

3-440%

4-528%

5-632%

From figure regarding family path we can see that we have an evident unequal distribution. From path member of family 3-4, gathered 40% replies, from path 4-5, gathered 28% replies, from path 5-6, there are 32% replies.

Adult person

122%

233%

344%

Figure regarding adult person of family path we can see that from path member 1 gathered 22% replies, from path member 2 gathered 33% replies, from path member 3 and there are 45% replies.

Age of Customer

18-2120%

21-2564%

25-above16%

From figure regarding age 18-21, gathered 20% replies, from path 21-25, gathered 64% replies, from path 25-above, there are 16% replies.

Profession

Student80%

Emplyee8%

Business12%

The figure provides us with the insight what is the occupation of our respondents, 12% respondents are businessman, 80% respondents are students, 8% respondents are service to government/private firms.

Income Level

5-10,00092%

10-20,0004%

20-above4%

The figure depicts a clear picture that almost every respondent are students, so income level always in same place like as 92% is 5-10,000 who are students, and other than 4% is 10-20,000 and 20-above.

Long Use of Banglalink

3-688%

6-128%

1-54%

The figure shows that almost, 4% respondents use Banglalink SIM 1-5 years, 8% respondents 6-12 months, 88% respondents are 3-6 months.

More offers from Company

Yes100%

Figure shows that almost 100% of the respondents are aware of more offers from services while 0% is not.

Recommend others for Banglalink

Yes40%

No60%

The figure shows that almost 40% of the respondents are aware of recommend others for Banglalink services while 60% are not.

Happy with Banglalink

8%

40%52%

Very In-terest

Interest

Not Interest

The diagram shows that around 40% of the respondents are interest use of Banglalink while 8% are very interest and the rest 52% are not interest to use of Banglalink.

CONCLUSION

Telesales is becoming a modern technique of marketing.

It is an effective medium of customer contact.

Telesales is effective for both the contact centre and the whole organization.

From the analysis I can conclude that consumers develop quite a positive attitude towards the telemarketing services of Telesales Banglalink.

Best Operator

Call cos

t

Network

quality

RECOMMENDATION

People wants:- More network facilities.

Turn call cost in more affordable.

Added more essential services.

Have to more develop of customer care service quality

Have to more easy requirements to get proper services.

APPENDICES

Thank You For Attention