SURVEY OF THE LEVEL OF JOUTNALISTS SATISFACTION WITH PRESS-SERVICEs of GOVERNMENT AGENCIES

© GfK 2015 | Дослідження задоволеності журналістів прес-службами | Жовтень, 2015 1

SURVEY OF THE LEVEL OF JOUTNALISTS SATISFACTION WITH PRESS-SERVICES OF GOVERNMENT AGENCIES Survey results, third wave

Prepared by GfK Ukraine

October, 2015


Cooperation with press-services


Frequency of cooperation with press-services September'15% respondents

Cab

inet

of M

inis

ters

NB

U

Min

istr

y of

Fin

ance

Pre

side

ntia

l Adm

inis

trat

ion

Min

istr

y of

Eco

nom

ic D

evel

opm

ent

MoI

Prim

e M

inis

ter

of U

krai

ne

Ver

khov

na R

ada

of U

krai

ne

MF

A

Sta

te F

isca

l Ser

vice

Min

istr

y of

Infr

astr

uctu

re

Pre

side

nt o

f Ukr

aine

Gen

eral

Pro

secu

tor

Offi

ce

Min

istr

y of

Def

ense

Min

istr

y of

Ene

rgy

and

Coa

l

Gen

eral

sta

ff*

Min

istr

y of

Agr

aria

n P

olic

y of

Ukr

aine

*

Min

istr

y of

Soc

ial P

olic

y*

NS

DC

*

SP

FU

*

AM

CU

*

MoH

*

SB

U*

Min

istr

y of

Reg

iona

l Dev

elop

men

t of..

.

МE

S**

NE

RC

**

Min

istr

y of

Jus

tice*

*

Nat

iona

l Pol

ice*

**

Min

istr

y of

Cul

ture

***

Min

istr

y of

eco

logy

of U

krai

ne**

*

Min

istr

y of

You

ths

and

Spo

rts*

**

42% 40% 36% 30% 28% 26% 26% 24% 24% 22% 22% 22% 20% 20% 20% 18% 18% 18% 16% 16% 14% 14% 14% 12% 10% 10% 8% 5% 4% 4% 2%

46%

16% 24% 38%28%

30% 34%28% 26% 32% 38% 36% 38%

28% 34%

20%

38% 34%

16%30% 30% 30%

52%

32%24% 30% 34%

11%22%

34%

16%

12%

42% 40%32%

42% 44% 40%46% 50% 42% 34% 40% 42%

52% 44%

54%

40% 42%

60%44% 46%

54%

30%

52%62% 48%

58%

68%

70% 52%

76%

2% 2% 2% 4% 6% 2% 2% 8% 4% 6% 8% 10% 10%2% 4% 4% 4%

12% 16%4% 10% 6%

Regular Rarely, from time to time Do not cooperate, but know that press-service exists Did not know that there was a press-service

N = 50

42%

40%

36%

30%

28%

26%

26%

24%

24%

22%

22%

22%

20%

20%

20%

18%

18%

18%

16%

16%

14%

14%

14%

12%

10%

10%

8% 5% 4% 4% 2%

39%

36%

32% 36

%

26%

45%

39%

32%

23%

23%

19%

42%

19% 23

%

16% 23

%

19% 23

%

23%

23%

19%

13%

13% 16

%

16%

10%

7% 7%

33%

47%

23%

14%

30%

23%

47%

27%

27% 33

%

33%

20% 27

%

23%

7%

20%

33%

13%

23%

13% 20

%

Regular September' 15 Regular April' 15 Regular December' 14 growthdecrease * 6-9 respondents** 4-5 respondents*** 1-3 respondents


Evaluation of press-services work


Quality of press-services work in general % respondents working with press-service on a regular basis

Min

istr

y of

Infr

astr

uctu

re

Min

istr

y of

Jus

tice*

*

Nat

iona

l Pol

ice*

**

NB

U

Min

istr

y of

You

ths

and

Spo

rts*

**

MF

A

Pre

side

nt o

f Ukr

aine

NS

DC

*

Pre

side

ntia

l Adm

inis

trat

ion

of U

krai

ne

Min

istr

y of

Agr

aria

n P

olic

y of

Ukr

aine

*

Min

istr

y of

Fin

ance

Cab

inet

of M

inis

ters

Min

istr

y of

Reg

iona

l Dev

elop

men

t of U

krai

ne*

Ver

khov

na R

ada

of U

krai

ne

Gen

eral

Sta

ff*

Prim

e M

inis

ter

of U

krai

ne

Min

istr

y of

Eco

nom

ic D

evel

opm

ent o

f Ukr

aine

Min

istr

y of

Soc

ial P

olic

y*

Min

istr

y of

Cul

ture

***

Gen

eral

Pro

secu

tor

Offi

ce MoI

MoH

*

AM

CU

*

Min

istr

y of

Def

ense

SP

FU

*

SB

U*

Min

istr

y of

Eco

logy

of U

krai

ne**

*

Min

istr

y of

Ene

rgy

and

Coa

l

ME

S**

Sta

te F

isca

l Ser

vice

NE

RC

**

36%50% 50%

35%25% 18% 25% 20% 11% 11% 5%

33%17% 11% 15% 14% 11% 8% 10%

45% 25%

100% 50% 64%38% 47% 67%

56% 62%17% 42% 44%

46% 43% 44%50% 50% 31% 43% 43% 30%

25% 29%10%

20% 27% 20%

9%

50%15% 17% 9%

38% 27% 11% 28% 33%

33%33% 44%

23% 29% 33% 50%40%

54% 43% 43%30% 63%

43% 100% 80% 60% 45% 60%

9%25%

10% 8% 9% 7% 11% 6%17% 8% 15% 14% 11% 10% 8% 14% 14%

30%13%

29%10%

20% 27% 20%

ОсновнойОсновной

Основной

Основной

Основной


Основной Основной

Основной





Основной

Основной

Основной

ОсновнойОсновнойОсновной




Основной


Основной

ОсновнойОсновнойОсновнойОсновной


Основной

Основной

Основной

Основной

Основной


ОсновнойОсновнойОсновнойОсновнойОсновнойОсновной

Основной

Основной

Основной


Основной

Основной

Основной


Основной



Основной


Основной

Основной

Основной


Difficult to say Bad (1) Satisfactory (2) Good (3) Higher than expected (4) Average mark September' 15 Average mark April' 15

Average mark December' 14

increasedecrease

Average 2,6

* 6-9 respondents** 4-5 respondents*** 1-3 respondents


Min

istr

y of

You

ths

and

spor

ts**

*

Min

istr

y of

Infr

astr

uctu

re

Min

istr

y of

Jus

tice*

*

NB

U

МE

S**

Min

istr

y of

Soc

ial P

olic

y*

Nat

iona

l Pol

ice*

**

Min

istr

y of

Fin

ance

Min

istr

y of

Eco

nom

ic D

evel

opm

ent o

f Ukr

aine

NE

RC

**

Cab

inet

of M

inis

ters

MF

A

Ver

khov

na R

ada

of U

krai

ne MoI

Gen

eral

Pro

secu

tor

Offi

ce

Pre

side

nt o

f Ukr

aine

Min

istr

y of

Reg

iona

l Dev

elop

men

t of U

krai

ne*

Prim

e M

inis

ter

of U

krai

ne

MoH

*

Pre

side

ntia

l Adm

inis

trat

ion

of U

krai

ne

NS

DC

*

Min

istr

y of

Agr

aria

n P

olic

y of

Ukr

aine

*

Min

istr

y of

Ene

rgy

and

Coa

l

SB

U*

Gen

eral

Sta

ff*

Min

istr

y of

Def

ense

SP

FU

*

Sta

te F

isca

l Ser

vice

Min

istr

y of

Eco

logy

of U

krai

ne**

*

Min

istr

y of

Cul

ture

***

AM

CU

*

100%82% 75% 75%

60% 56% 50% 50% 57% 60%43%

25%42%

31%40% 36%

50% 46% 43%33% 38% 33% 40% 43%

33% 30%13%

36% 29%

18% 25% 20%40% 44% 50% 44% 29% 20% 48% 75% 42% 62% 50% 55%

17% 31% 29% 47% 38% 44%20%

29% 44% 50%63%

27%

50% 50%

5% 6% 14% 20%10% 17% 8%

33% 15% 29% 20% 25% 22%40% 14%

11% 10% 25%

9%50% 50%

57%

10% 9% 8% 14% 11% 10%27%

14%

Основной

Основной

Основной


Основной


Основной

Основной


Основной

Основной ОсновнойОсновнойОсновной



Основной



Основной



Основной

Основной

Основной

Основной



Основной

Основной

ОсновнойОсновнойОсновнойОсновнойОсновнойОсновнойОсновнойОсновнойОсновнойОсновнойОсновной

Основной


Основной


Основной

Основной



Основной

Основной

Основной

Основной

Difficult to say (5) Do not agree at all (1) Rather disagree (2) Rather agree (3) Fully agree (4) Average mark September' 15Average mark April' 15 Average mark December' 14

Government agency image% respondents working with press-service on a regular basis

To what extent do you agree, that government agency becomes open and helps the society to understand state policy in the result of its press-service work?

Average 3,2increase

decrease

* 6-9 respondents** 4-5 respondents*** 1-3 respondents


Components of communication


Topicality, timeliness of information in news and press-releases% respondents working with press-service on a regular basis

Min

istr

y of

Jus

tice*

*

NB

U

Min

istr

y of

Infr

astr

uctu

re

Min

istr

y of

You

ths

and

Spo

rts*

**

Nat

iona

l Pol

ice*

**

MF

A

Cab

inet

of M

inis

ters

Pre

side

nt o

f Ukr

aine

Min

istr

y of

Agr

aria

n P

olic

y of

Ukr

aine

*

Ver

khov

na R

ada

of U

krai

ne

Min

istr

y of

Eco

nom

ic D

evel

opm

ent o

f Ukr

aine

Min

istr

y of

Reg

iona

l Dev

elop

men

t of U

krai

ne *

Gen

eral

Sta

ff*

Pre

side

ntia

l Adm

inis

trat

ion

of U

krai

ne

NS

DC

*

Min

istr

y of

Fin

ance

ME

S**

Min

istr

y of

Soc

ial P

olic

y*

Min

istr

y of

Eco

logy

of U

krai

ne**

*

Gen

eral

Pro

secu

tor

Offi

ce

Prim

e M

inis

ter

of U

krai

ne MoI

SP

FU

*

Min

istr

y of

Ene

rgy

and

Coa

l

MoH

*

AM

CU

*

Min

istr

y of

Def

ense

Sta

te F

isca

l Ser

vice

SB

U*

Min

istr

y of

Cul

ture

***

NE

RC

**

50%30%

18% 17% 10% 9% 11% 8% 7%17% 11% 13% 11% 20% 11% 8%

25%

40% 64% 100% 100% 58% 67% 64% 56% 58% 64%33%

56%67% 50%

33%22% 50%

40% 31% 38%25% 30%

14%

43%30% 27%

14% 20%

25%25%

18% 25%10% 9%

33%17%

21%50% 22% 20% 25%

44%

60%56%

50%50% 46% 54% 75%

50% 86% 29% 50% 55%

57%100% 60%

5% 9% 8%7% 11% 7% 13%

8%8%

10% 29% 20% 18%

14%

20%



ОсновнойОсновной Основной

Основной

Основной

Основной



Основной


Основной

Основной


Основной

Основной

Основной

Основной

Основной

Основной

Основной


Основной


Основной



ОсновнойОсновнойОсновнойОсновнойОсновной

Основной

Основной

ОсновнойОсновнойОсновнойОсновнойОсновнойОсновнойОсновной




Основной


Основной

Основной


Основной



Average 2,6

increasedecrease * 6-9 respondents** 4-5 respondents*** 1-3 respondents


Efficiency of press-services response to journalists’ requests% respondents working with press-service on a regular basis

Min

istr

y of

You

ths

and

Spo

rts*

**

Min

istr

y of

Infr

astr

uctu

re

Nat

iona

l Pol

ice*

**

NB

U

MF

A

Min

istr

y of

Soc

ial P

olic

y*

Min

istr

y of

Agr

aria

n P

olic

y*

Min

istr

y of

Fin

ance

Min

istr

y of

Eco

nom

ic D

evel

opm

ent

MoH

*

Ver

khov

na R

ada

of U

krai

ne

Cab

inet

of M

inis

ters

Pre

side

nt o

f Ukr

aine

Min

istr

y of

Eco

logy

of U

krai

ne**

*

Min

istr

y of

Jus

tice*

*

NS

DC

*

Pre

side

ntia

l Adm

inis

trat

ion

of U

krai

ne

Gen

eral

Sta

ff*

Min

istr

y of

Reg

iona

l Dev

elop

men

t of U

krai

ne*

ME

S**

MoI

SP

FU

*

Prim

e M

inis

ter

of U

krai

ne

Sta

te F

isca

l Ser

vice

SB

U*

Gen

eral

Pro

secu

tor

Offi

ce

Min

istr

y of

Ene

rgy

and

Coa

l

Min

istr

y of

Cul

ture

***

Min

istr

y of

Def

ense

NE

RC

**

AM

CU

*

100%

18% 25% 17% 22%11% 17% 8% 5% 13%

64% 100%40%

42% 33%44%

44% 71% 71%42%

38%64%

50% 50%38%

53% 56% 50%40%

31% 25% 31%18% 14%

40%30%

50%30%

20% 14%

18%

15% 33%22%

33% 22% 7% 14%

17% 38%9%

50% 50%

13%27%

11%33%

40%46% 63%

31% 64% 71% 20% 40%20% 40% 43%

10% 11%11% 14%

14%

17%5% 18%

25%

13%22%

17% 20%15%

13%

23%

18% 14%

40%30%

50% 50%40% 43%


Основной

Основной


Основной

Основной

Основной

Основной


Основной


Основной

Основной

Основной

Основной

Основной

Основной

Основной


Основной


Основной



Основной

Основной

Основной

Основной

Основной


Основной





Основной

ОсновнойОсновнойОсновнойОсновнойОсновнойОсновнойОсновнойОсновнойОсновной




Основной


Основной

Основной

Основной

Основной


Основной



Average 2,4



% respondents working with press-service on a regular basis

Min

istr

y of

Infr

astr

uctu

re

Min

istr

y of

You

ths

and

Spo

rts*

**

Nat

iona

l Pol

ice*

**

MF

A

Min

istr

y of

Jus

tice*

*

Min

istr

y of

Agr

aria

n P

olic

y of

Ukr

aine

*

NB

U

Min

istr

y of

Soc

ial P

olic

y*

Min

istr

y of

Eco

nom

ic D

evel

opm

ent o

f Ukr

aine

Gen

eral

Sta

ff*

Pre

side

nt o

f Ukr

aine

Min

istr

y of

Cul

ture

***

MoH

*

Cab

inet

of M

inis

ters MoI

ME

S**

Pre

side

ntia

l Adm

inis

trat

ion

of U

krai

ne

Min

istr

y of

Fin

ance

NS

DC

*

Prim

e M

inis

ter

of U

krai

ne

Ver

khov

na R

ada

of U

krai

ne

SP

FU

*

NE

RC

**

Sta

te F

isca

l Ser

vice

Min

istr

y of

Reg

iona

l Dev

elop

men

t of U

krai

ne*

AM

CU

*

Min

istr

y of

Def

ense

Min

istr

y of

Eco

logy

of U

krai

ne**

*

Gen

eral

Pro

secu

tor

Offi

ce

Min

istr

y of

Ene

rgy

and

Coa

l

SB

U*

27%15% 11% 11% 5% 6% 13%

55%100% 100%

75% 75% 67% 45% 44% 71%33% 55% 50% 43% 38% 54%

40% 47% 39% 50%38% 42% 25%

40% 36%50% 43%

30% 30%20% 14%

9% 17% 25%22%

25%44% 14%

33%27%

50% 57%38% 23%

60%33% 33%

13% 31% 33% 38% 40% 45% 17% 29% 50%100%

30% 50% 57%

9%10% 14%

11% 9% 10% 15% 13% 17%25% 15%

17% 25% 20% 18%33% 29% 20%

40%30% 29%



Основной


Основной


Основной



Основной

Основной


Основной

Основной


Основной


Основной

Основной

Основной

Основной


Основной



Основной





Основной




Основной


Основной

Основной


Основной

Основной

Основной

Основной




Average 2,4

Quality and completeness of information provided by press-service in response to journalists’ requests




Min

istr

y of

Jus

tice*

*

NB

U

MF

A

Min

istr

y of

Agr

aria

n P

olic

y of

Ukr

aine

*

Min

istr

y of

Soc

ial P

olic

y*

Ver

khov

na R

ada

of U

krai

ne

Min

istr

y of

Fin

ance

Min

istr

y of

Infr

astr

uctu

re

Min

istr

y of

You

ths

and

Spo

rts*

**

MoH

*

Nat

iona

l Pol

ice*

**

Cab

inet

of M

inis

ters

Pre

side

ntia

l Adm

inis

trat

ion

of U

krai

ne

Min

istr

y of

Eco

nom

ic D

evel

opm

ent o

f Ukr

aine

Min

istr

y of

Reg

iona

l Dev

elop

men

t*

Gen

eral

Pro

secu

tor

Offi

ce

ME

S**

Pre

side

nt o

f Ukr

aine

Gen

eral

Sta

ff*

Sta

te F

isca

l Ser

vice

Prim

e M

inis

ter

of U

krai

ne

SB

U*

Min

istr

y of

Def

ense

NS

DC

*

MoI

Min

istr

y of

Eco

logy

***

Min

istr

y of

Cul

ture

***

SP

FU

*

Min

istr

y of

Ene

rgy

and

Coa

l

NE

RC

**

AM

CU

*

25% 25% 25%11%

22% 17% 11% 10% 7% 14% 8%

50% 55%42%

56%22% 42% 61% 82%

100%

71%50%

52%47%

50%

50%60%

40%55%

67%55% 38%

43% 50% 50% 46% 50% 50%38% 40% 40%

29%

5%

8%

22%17%

11%

5%7%

7%17%

20%9%

11%

9% 23% 29% 10% 13% 23%

50% 50%

38%20% 20% 43%

5%7%

14%

10% 9%

11%

9%8%

10% 13% 8% 20% 20%

29%


Основной

Основной

Основной

Основной

Основной Основной Основной

Основной

Основной


Основной

Основной

ОсновнойОсновнойОсновнойОсновной Основной



Основной

Основной

Основной




Основной

Основной



Основной

Основной

Основной

Основной


ОсновнойОсновнойОсновнойОсновнойОсновнойОсновнойОсновнойОсновнойОсновнойОсновнойОсновнойОсновнойОсновной


Основной

Основной


Основной

Основной

Основной

Основной



Основной



Average 2,7

Level of competence of speakers, delegated by press-service to respond to journalists’ requests




Min

istr

y of

You

ths

and

Spo

rts*

**

Nat

iona

l Pol

ice*

**

MF

A

Min

istr

y of

Jus

tice*

*

NB

U

Min

istr

y of

Agr

aria

n P

olic

y of

Ukr

aine

*

Min

istr

y of

Infr

astr

uctu

re

Min

istr

y of

Fin

ance

MoH

*

Pre

side

ntia

l Adm

inis

trat

ion

of U

krai

ne

Min

istr

y of

Eco

nom

ic D

evel

opm

ent o

f Ukr

aine

Min

istr

y of

Soc

ial P

olic

y*

NS

DC

*

Ver

khov

na R

ada

of U

krai

ne

Cab

inet

of M

inis

ters

Prim

e M

inis

ter

of U

krai

ne

Min

istr

y of

Reg

iona

l Dev

elop

men

t of U

krai

ne *

Gen

eral

Sta

ff*

SP

FU

*

Pre

side

nt o

f Ukr

aine

Min

istr

y of

Eco

logy

of U

krai

ne**

*

Gen

eral

Pro

secu

tor

Offi

ce

Sta

te F

isca

l Ser

vice

SB

U*

AM

CU

*

ME

S**

Min

istr

y of

Def

ense

Min

istr

y of

Ene

rgy

and

Coa

l

MoI

NE

RC

**

Min

istr

y of

Cul

ture

***

100%

50%33%

50%30% 22%

36% 28%14% 13%

29%11% 13%

25%8% 17% 22%

13% 9% 10% 8%

50%

58% 25%55%

56% 27% 50% 71%60%

43%56% 50%

42%71%

69% 50% 33%38% 45%

50%60%

45%57% 57%

40%30%

40% 23%20%

8%25%

15%11%

18%

17%14%

20% 21% 22% 25% 25% 19% 8%17% 33% 38%

18%

50%10%

27%

29% 29% 60%

30%50%

46% 60%

50%

9%6% 7% 8% 15% 17% 11% 13%

18% 20% 9%

14% 14%

20%

10%23% 20%

50%

Основной



Основной



Основной


Основной

Основной




Основной



Основной



Основной


Основной



Основной

Основной

Основной

Основной


Основной

Основной

Основной



ОсновнойОсновнойОсновнойОсновнойОсновнойОсновнойОсновной

Основной


Основной

Основной


Основной



Основной

Основной

Основной


Основной

Основной



Average 2,7

Amiability and cooperativeness of press-service specialists




Nat

iona

l Pol

ice*

**

Min

istr

y of

You

ths

and

Spo

rts*

**

MF

A

NB

U

Min

istr

y of

Infr

astr

uctu

re

Pre

side

ntia

l Adm

inis

trat

ion

of U

krai

ne

Min

istr

y of

Agr

aria

n P

olic

y*

Min

istr

y of

Fin

ance

Min

istr

y of

Jus

tice*

*

Ver

khov

na R

ada

of U

krai

ne

Gen

eral

Sta

ff*

Min

istr

y of

Soc

ial P

olic

y*

Pre

side

nt o

f Ukr

aine

Cab

inet

of M

inis

ters

Min

istr

y of

Eco

nom

ic D

evel

opm

ent

Min

istr

y of

Reg

iona

l Dev

elop

men

t of U

krai

ne*

Prim

e M

inis

ter

of U

krai

ne

NS

DC

*

MoI

SB

U*

ME

S**

SP

FU

*

Gen

eral

Pro

secu

tor

Offi

ce

MoH

*

Min

istr

y of

Ene

rgy

and

Coa

l

NE

RC

**

Min

istr

y of

Eco

logy

of U

krai

ne *

**

Min

istr

y of

Cul

ture

***

Sta

te F

isca

l Ser

vice

AM

CU

*

Min

istr

y of

Def

ense

50%

17% 25% 18% 13% 11% 11%25% 17% 11% 11% 9% 5% 7%

17% 8% 8% 13% 10% 10%

50%

25%25% 36% 20% 33% 22%

50% 33% 22% 44% 9%43%

36%67% 38%

50%46% 57% 60%

50% 60% 71% 60% 80%100% 100% 45% 71%

40%100% 58% 45%

45% 60% 56% 61% 25% 42% 56%44%

64%

43%50%

17% 38% 50% 38%43% 40%

25%20%

29% 30%20% 27%

14%10%

5% 7% 6% 8% 11% 18%7%

8%8% 13% 10% 10%

27%14%

40%

Основной

Основной


Основной

Основной

Основной


Основной


Основной

Основной


Основной

Основной

Основной

Основной





Основной




ОсновнойОсновной Основной

Основной


Основной


Основной

ОсновнойОсновнойОсновнойОсновнойОсновнойОсновнойОсновнойОсновнойОсновнойОсновнойОсновнойОсновнойОсновнойОсновнойОсновнойОсновнойОсновнойОсновнойОсновнойОсновной

Основной

Основной

Основной

Основной



Основной



Average 2,5

Level of competence of press-service specialists




Min

istr

y of

Jus

tice*

*

SP

FU

*

Min

istr

y of

Agr

aria

n P

olic

y*

Min

istr

y of

Cul

ture

***

Min

istr

y of

You

ths

and

Spo

rts*

**

AM

CU

*

Min

istr

y of

Eco

nom

ic D

evel

opm

ent o

f Ukr

aine

MF

A

Pre

side

nt o

f Ukr

aine

Min

istr

y of

Soc

ial P

olic

y*

Min

istr

y of

infr

astr

uctu

re

Ver

khov

na R

ada

of U

krai

ne

NS

DC

*

Pre

side

ntia

l Adm

inis

trat

ion

of U

krai

ne

Min

istr

y of

Reg

iona

l Dev

elop

men

t of U

krai

ne*

Min

istr

y of

Fin

ance

NB

U

Min

istr

y of

Eco

logy

of U

krai

ne**

*

Nat

iona

l Pol

ice*

**

Gen

eral

Sta

ff*

Sta

te F

isca

l Ser

vice MoI

Cab

inet

of M

inis

ters

Min

istr

y of

Def

ense

Prim

e M

inis

ter

of U

krai

ne

SB

U*

MoH

*

Gen

eral

Pro

secu

tor

Offi

ce

ME

S**

NE

RC

**

Min

istr

y of

Ene

rgy

and

Coa

l

50%

25%11% 7% 8% 9% 11% 8%

25%11% 15%

25%

50%67%

100% 100%86% 64% 58% 55% 44% 64% 42%

38%

60%50%

44%25% 50% 50% 56%

45% 46% 48% 40% 38% 43%29% 30%

20% 20% 20%

13% 11%14%

21% 25% 27%33%

27%42% 13% 20% 33% 28% 50%

50% 50% 33%

27%38% 38%

30%46% 29% 57%

40% 60% 60%50%

25% 7%11% 5% 11%

9%8% 10%

10%

8%14% 10%

20%

Основной

Основной

Основной



Основной

Основной

Основной ОсновнойОсновной




Основной

Основной

Основной


Основной


Основной

Основной






Основной




Основной

Основной


Основной


Основной




Основной


Основной

Основной


Основной


Основной



Average 2,6

Level of ethics in press-service work



Reform Content



Nat

iona

l Pol

ice*

**

Min

istr

y of

Infr

astr

uctu

re

Pre

side

ntia

l Adm

inis

trat

ion

of U

krai

ne

NB

U

Min

istr

y of

Eco

nom

ic D

evel

opm

ent o

f Ukr

aine

Cab

inet

of M

inis

ters

Min

istr

y of

Soc

ial P

olic

y*

Min

istr

y of

Def

ense

Prim

e M

inis

ter

of U

krai

ne

Min

istr

y of

Fin

ance

Min

istr

y of

Reg

iona

l Dev

elop

men

t of U

krai

ne*

Gen

eral

Sta

ff*

Ver

khov

na R

ada

of U

krai

ne

ME

S**

Pre

side

nt o

f Ukr

aine

Min

istr

y of

Agr

aria

n P

olic

y of

Ukr

aine

*

Sta

te F

isca

l Ser

vice

Min

istr

y of

Jus

tice*

*

NE

RC

**

Min

istr

y of

Cul

ture

***

Min

istr

y of

You

ths

and

Spo

rts*

**

MoI

MoH

*

Gen

eral

Pro

secu

tor

Offi

ce

Min

istr

y of

Ene

rgy

and

Coa

l

SB

U*

MF

A

NS

DC

*

Min

istr

y of

Eco

logy

of U

krai

ne**

*

AM

CU

*

SP

FU

*

100%82%

67% 60% 57% 57% 56% 50%62%

39% 33%44% 42% 40% 36% 33% 27% 25% 20%

46%29% 30%

20% 29%17% 13% 14%

18%

13% 30% 43%29% 33%

30% 8%39% 50% 22% 25%

40%27% 33% 45% 50% 60% 100% 100% 15% 43%

30%40% 29%

42%38%

50% 29%

25%

7%5%

11%10% 15% 11% 8% 20%

18%11% 9%

23%

14%

20%

10%

29%

17% 13%

14%

38%5%

8%

17%17%

11% 17% 11%9%

25% 20%

8%

14%

10%30%

17% 25%

50%43%

38%

Основной




Основной



Основной

Основной

Основной


Основной


Основной

Основной


Основной


ОсновнойОсновнойОсновнойОсновнойОсновнойОсновнойОсновнойОсновнойОсновнойОсновнойОсновной

Основной


Основной






Основной

Difficult to say No or almost no (1) Rarely (less than half of information) (2)

Approximately 50\50 along with current information (3) Mainly informs about reforms (4) Average mark September' 15

Average mark April' 15

Average 3,0

Does every press-service provide information on reforms?



Min

istr

y of

You

ths

and

Spo

rts*

**

Nat

iona

l Pol

ice*

**

Min

istr

y of

Jus

tice*

*

Min

istr

y of

Infr

astr

uctu

re

Pre

side

nt o

f Ukr

aine

NB

U

Min

istr

y of

Eco

nom

ic D

evel

opm

ent

Prim

e M

inis

ter

of U

krai

ne

NS

DC

*

NE

RC

**

MF

A

Min

istr

y of

Fin

ance

Min

istr

y of

Agr

aria

n P

olic

y of

Ukr

aine

*

Gen

eral

Sta

ff*

AM

CU

*

Pre

side

ntia

l Adm

inis

trat

ion

of U

krai

ne MoI

Min

istr

y of

Def

ense

Min

istr

y of

Reg

iona

l Dev

elop

men

t of U

krai

ne*

Gen

eral

Pro

secu

tor

Offi

ce

Ver

khov

na R

ada

of U

krai

ne

Min

istr

y of

Soc

ial P

olic

y*

Min

istr

y of

Cul

ture

***

ME

S**

SP

FU

*

MoH

*

Cab

inet

of M

inis

ters

Min

istr

y of

Ene

rgy

and

Coa

l

SB

U*

Sta

te F

isca

l Ser

vice

Min

istr

y of

Eco

logy

of U

krai

ne**

*

100%

50%33%

18% 14%28% 21% 22% 14% 17% 8% 13% 13% 20% 17% 13% 13% 6%

50%33%

18% 14%22%

43% 44%25% 25%

43%29% 33%

50%33% 25% 50% 50%

60% 33% 63% 63%50% 50% 50%

60%61% 67% 75% 50%

100%33% 64% 71% 44%36% 33% 75% 75% 43% 71% 67% 33% 67% 58%

38% 38% 20% 33%25% 25% 50% 50% 50%

40% 28% 33% 25%38%

6% 8% 17%6% 13%

Основной

Основной



Основной

Основной

Основной


Основной

Основной

Основной

ОсновнойОсновнойОсновнойОсновной Основной


Основной

Основной

Основной



Основной

Основной



Основной

Основной



Основной

ОсновнойОсновнойОсновнойОсновнойОсновной

Основной

Difficult to say Bad (1) Satisfactory (2) Good (3) Higher than expected(4) Average mark September' 15 Average mark April' 15

Average 2,7

Topicality of information on reforms% respondents that mainly receive information on reforms and receive 50\50 along with current information



Nat

iona

l Pol

ice*

**

Min

istr

y of

You

ths

and

Spo

rts*

**

Pre

side

ntia

l Adm

inis

trat

ion

of U

krai

ne

NB

U

Gen

eral

Sta

ff*

Gen

eral

Pro

secu

tor

Offi

ce

Min

istr

y of

Eco

nom

ic D

evel

opm

ent

NS

DC

*

Pre

side

nt o

f Ukr

aine

Min

istr

y of

Jus

tice*

*

Prim

e M

inis

ter

of U

krai

ne

AM

CU

*

Min

istr

y of

Infr

astr

uctu

re MoI

Min

istr

y of

Fin

ance

Cab

inet

of M

inis

ters

ME

S**

MF

A

Min

istr

y of

Reg

iona

l Dev

elop

men

t*

Ver

khov

na R

ada

of U

krai

ne

Min

istr

y of

Def

ense

Min

istr

y of

Agr

aria

n P

olic

y of

Ukr

aine

*

Min

istr

y of

Soc

ial P

olic

y*

SB

U*

NE

RC

**

MoH

*

Min

istr

y of

Ene

rgy

and

Coa

l

Sta

te F

isca

l Ser

vice

Min

istr

y of

Eco

logy

of U

krai

ne**

*

Min

istr

y of

Cul

ture

***

SP

FU

*

50%

17%28% 33%

17% 14% 14%33%

22%9%

25%7% 6% 14% 20% 13% 13% 17% 13%

50%

100% 67% 44% 33% 67%57%

75% 43%

33%33%

67% 55%38%

50% 44%75%

29% 20%25%

38%17%

13%50% 50%

40% 33% 38%50%

8%17%

17%21%

25%43%

33%33%

27%13%

36%39%

43% 40% 50% 25% 50% 63%25% 25% 40% 50% 38%

100% 100%

8% 11% 17% 17%7%

33%11% 9%

25%7%

6% 25%14% 20% 13%

25% 17% 13%25% 25% 20% 17% 25%

50%

Основной




Основной



Основной


Основной

Основной

Основной


Основной

Основной

Основной

Основной

Основной

ОсновнойОсновнойОсновнойОсновнойОсновнойОсновнойОсновнойОсновной

Основной

ОсновнойОсновнойОсновнойОсновнойОсновнойОсновнойОсновнойОсновнойОсновнойОсновнойОсновнойОсновной



Основной



Average 2,5

Completeness and simplicity of information on reform% respondents that mainly receive information on reforms and receive 50\50 along with current information



NS

DC

*

Nat

iona

l Pol

ice*

**

Min

istr

y of

Jus

tice*

*

Pre

side

nt o

f Ukr

aine

MF

A

Min

istr

y of

You

ths

and

Spo

rts*

**

Prim

e M

inis

ter

of U

krai

ne

NB

U

Min

istr

y of

Infr

astr

uctu

re

Min

istr

y of

Fin

ance

Ver

khov

na R

ada

of U

krai

ne

Pre

side

ntia

l Adm

inis

trat

ion

of U

krai

ne

Gen

eral

Pro

secu

tor

Offi

ce

AM

CU

*

Cab

inet

of M

inis

ters MoI

Min

istr

y of

Reg

iona

l Dev

elop

men

t of U

krai

ne*

Min

istr

y of

Eco

nom

ic D

evel

opm

ent

Min

istr

y of

Soc

ial P

olic

y*

Gen

eral

Sta

ff*

SB

U*

Min

istr

y of

Cul

ture

***

Sta

te F

isca

l Ser

vice

NE

RC

**

SP

FU

*

Min

istr

y of

Agr

aria

n P

olic

y*

Min

istr

y of

Def

ense

ME

S**

MoH

*

Min

istr

y of

Ene

rgy

and

Coa

l

Min

istr

y of

Eco

logy

of U

krai

ne**

*

25%

50%33%

14% 14% 22% 17% 9% 7% 13% 8% 17%6% 13% 20%

7%17% 17% 13%

75%

33% 71%57%

100%44% 61%

64% 64% 50% 67%33% 67% 56% 38% 20% 50%

50% 17% 50% 50% 50% 50% 50% 17%13%

25%40%

17%

50%33%

14%

14%33% 17% 27% 29% 38% 17%

50%33%

28% 50%60%

36%38% 67%

50% 50% 50% 50% 50%

50% 63%75% 40% 83%

100%

6% 8% 6%7%

17% 13% 20%



Основной


Основной



Основной

Основной

Основной


Основной


Основной



ОсновнойОсновнойОсновнойОсновнойОсновнойОсновнойОсновнойОсновнойОсновнойОсновнойОсновнойОсновнойОсновнойОсновнойОсновнойОсновнойОсновной

Основной




Основной



Average 2,6

Consistency of information on reforms% respondents that mainly receive information on reforms and receive 50\50 along with current information



4%

26%

36%

28%

6%

Fully agree Rather agree Rather disagree Do not agree at allDifficult to say

Central authorities stick to a common position in relation to content of communications about their activities

To what extent do you agree, that all government agencies stick to a common position in relation to content of communications about their activities and reforms?

What do authorities aim to tell to the society?

“…give all necessary information to understand the essence and the mechanism of reforms as deep as

possible. This way the authorities expect to get thorough understanding from the society”

«…that they do everything for better life, but the price of these reforms is

what is happening now…”

“That authorities are doing something to improve the country. But they do not provide concrete information. In reality it is not the

way they say…”

«wish to demonstrate the results of the reforms, information about the work,

achievements and failures”«try to persuade the society that reforms are underway, but without enthusiasm”


Comments and views

“Often information, disseminated by press-service, is clear only to subject matter experts or people who are constantly in the media field. A person, that do not read the news on a

regular basis may not understand provided information. Probably it is worth while adding background to this

information...”

“Efficiency is not always satisfactory. There are situations when I see the efforts of press-secretaries in organizing filming of some meeting, but they are not always successful. This problem, as a

rule, is caused by executive department. There is no coordination between press-service and other specific department.”

“They should move from bureaucracy and hard copy requests, that are

reviewed within 48 days, to electronic request system”

“Press-services direct contacts should be mentioned on web-sites. Someone should be accessible at all times, without lunch breaks, so that a journalist can get in touch with the

press-service. The press-service should not put forward their conditions, the attitude towards journalists should be more correct. The level of competence of the press-service itself should be high, it should understand the activities of the government agency and be

able to provide comments. The most important for the press-service is to be the communicator between the government agency and journalists. If this is not the case, they

are not needed at all.”

“Any press-service perceive the request from a journalist as a threat to their agency and try to provide minimal necessary reply so not to lose the position or not to spoil the reputation of their agency. Ministry of Ecology was an exception,

but it was in the time of Yuschenko. The press-service worked very professionally there.”

“Presidential Administration - selective informing about their events. They will convey only the information, that they consider should be conveyed to mass media. If mass media is more interested in that, then “it is your problem how you get information”. The same issues are with General Prosecutor Office, but they are better in this respect. The weakest place of all agencies - responding to requests. Many does not observe legislatively stipulated terms: the most vivid example is General Prosecutor

Office. The higher the status of a ministry or an agency, the worse is the response rate.”


Factors that impact press-service image and quality of work


Основной Основно

й Основной

ХІІ’14ІV’15ІX’15

Government agency image

Основной

Основной

Основной



й

Основной


Основной

Основной

Основной



й

ОсновнойОсновно

йОсновно

йОсновно

йХІІ’14

ІV’15ІX’15

Dynamics of general indicators of press-service work

Press-service quality

Основной

Основной

03


Topicality of info

Основной

Основной

Основной


Speakers


Основной

Основной

Основной


Readiness to help Competency Ethics

Efficiency Completeness of info



й Основной


Government Agency image


й


й


Dynamics of reform content indicators

Press-service quality

Основной

Основной

Основной


Presentation of info

Основной

Основной


Consistency



йХІІ’14ІV’15ІX’15

Topicality of info Completeness



й ОсновнойОсновно

йОсновно

й

Основной

Factors that impact press-service image and quality of work

Results of regression analysis

Press-service quality Government agency image

Competence 29%

In September the average mark of press-services remained unchanged The following factors impact press-service work: Competence of staff and Topicality of press-releases — the most, ethics— the least

In September the average mark of government agency image increased even more. Competence of press-service staff has the most impact on government agency image


Topicality of press-releases 28%

Readiness to help 15%

Efficiency 14%

Ethics 13%

Competence 40%

Quality and completeness of info 19%

Efficiency 28%

Ethics 13%



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SURVEY OF THE LEVEL OF JOUTNALISTS SATISFACTION WITH PRESS-SERVICEs of GOVERNMENT AGENCIES

Government & Nonprofit

Transcript of SURVEY OF THE LEVEL OF JOUTNALISTS SATISFACTION WITH PRESS-SERVICEs of GOVERNMENT AGENCIES