Questionnaire ResultsChelsea Miller

Gender and AgeFrom these questionnaire results I have found out that my target audience is a mix of both males and females. However, the percentage is slightly towards females. This means that the horror trailer I create must be targeted at both males and females. However, in order for the target audience to be fully met I will ensure my trailer is aimed slightly more towards females where possible.

What is your gender?

Male Female

0

2

4

6

8

10

12

15-17 18-20

Which age category

do you belong to?

15-17

18-20

The results from my questionnaire

involving age fall into two categories.

These categories are 15-17 and 18-20. No

one else who completed the questionnaire

was in any other age category which

shows horror films appeal to people within

the age of 15-20. This means that the

trailer I create must be aimed towards 15-

20 year olds as this is the niche target

audience and therefore who it appeals to.

Occupation and Hobbies

0

15

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10121416

Part-time

Student

Full-time

Student

Part-time

Work

Full-time

Work

What is your occupation?

What do you like to do in

your spare time?Play Sports

Watch Television

Read

Books/Magazines

Shopping

Other

My questionnaire results shows that

horror films appeal fully to full-time

students. Perhaps this is because

they are young and naïve. This

means that when I create the horror

film trailer it must appeal to full-

time students and therefore any

magazine/poster which goes with

the film trailer must be of a suitable

price for them to afford.

From my questionnaire results I have found out

that the target audience of horror movies

mainly like to shop as a hobby, the majority

like to play sports and some like to watch

televison. When making the horror movie

trailer these sorts of things need to be taken into

account so that the trailer can appeal to both the

demographics and psychographics of it’s

audience. From the questionnaire I also found

out that the target audience do not like to read

many books or magazines as a hobby. So

therefore, I will not character a young girl to be

reading within the trailer as the target audience

will not be able to relate to the reading.

Colours and Opinions

What sorts of colours

do you expect to see in

a horror film trailer?

Red

Black

Grey

Purple

White

My questionnaire results show that the target

audience most expect to see the colour

black, red and grey within a film trailer.

However, a few of them also said they expect

to see white and other dark colours such as

purple. From finding out this information, my

trailer will mainly consist of black, grey white

and red in order to satisfy the target audience

and to meet their expectations. However, I

will probably add in another colour to the

housestyle.

From my questionnaire I can see that the

target audience most like to see dark

scenes, screaming and eerie settings.

However, some said they like to see text-

on-screen, monsters, sound effects and

blood. This means that my main priority

when making my horror film trailer is to

include dark scenes, eerie settings and

screaming characters. However, I will also

try my best to include monsters and blood

where I can so that my trailer can fully

appeal to its target audience. And of

course, I will include text-on-screen as a

conventional element to the trailer of the

film which will also appeal to my audience.

However, my questionnaire results show

that no one likes to see weapons which is

slightly odd as weapons are conventional

for the horror genre.

0 2 4 6 8 10 12

Blood

Monsters/Masks

Dark Scenes

Text-on-screen

Screaming

Dramatic Sound Effects

Eerie Settings

Weapons

What types of things do you

like to see in horror movies?

Setting and Genre

What is your favourite

sub-genre of horror

films?

Slasher

Thriller

Zombie

Monster

Psychological

0 2 4 6 8

Graveyard/Church

Train Station

Field/Forrest

River

House

Which do you believe is the most

effective setting for a horror film?From my results I have found out that the target audience

believe that a graveyard or a church is the most effective

setting for a horror film. However, some people also suggested

a field/forest and a house to also be effectibe. This means that

the setting of the horror trailer must be one of the three which

were suggested in order to relate to the target audience and

their needs.

My results show that the target audience

most prefer ‘slasher’ horror movies as that

one received the highest votes.

However, psychological horror films were

quite popular and thriller horror films had

some votes. From this, the horror film trailer

I create will be the sub-genre of ‘slasher’ in

order to appeal to my target audience fully.

My results show that zombie and monster

films are not my target audience’s favourite

as these received no votes at all. So from

this, I will make sure I avoid a monster and

zombie film trailer.

Shots and Opinions What urges you to go and

see a horror film?Gripping Trailer

Cliff hanger

EndingTension/Suspense

Good Reviews

Fast Cutting

Sound effects

Text on screen

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1015

What type of shot do

you believe is best to

create fear?

From my questionnaire results I found that the target audience opt to watch a horror film if it has a

gripping trailer. This means that the horror trailer I create must be gripping. Along with this other

people mentioned that the film trailer had to build tension and suspense in order for them to want

to watch the film. So therefore the horror trailer I create must be tense in order for the audience to

be interested. Also some of the target audience said that fast cutting and editing of the trailer

creates suspense and therefore makes them want to see the film. This means that I will use fast

pace cutting and editing within my trailer in order to create suspense so that it is appealing to its

audience. Others said that good reviews help them decide which film to go and watch. This means

the horror film must have good reviews in order to appeal to it’s target audience and make them

want to watch it .Also some people said that sound effects and text-on-screen in the trailer make

them want to see the film. So, my trailer must have text-on-screen to inform the audience and it

must also use sound effects to add tension and engage the audience.

My questionnaire results show that the target audience think

that close-up shots are more effective to create fear. This

will mean I will use close-ups in my trailer to represent fear

in order to meet the target audience’s expectations. Close-up

shots are great for representing fear; they focus purely on

facial expressions, so if a character is scared a close up of

their face can identify their emotion immediately.

However, in my questionnaire I also got votes on mid-

shot, long-shot and wide-shot. So from this, I will use a

wide-shot of the setting to look gloomy which will also

create fear for the characters and the audience. Within my

trailer I will also use mid shots and long shots although I

won’t use them to create fear because the majority of the

target audience said that close-ups are the most effective.